Our artist: Demolisher




Our new artist is a 16 year old male from our local area, who goes
 by the name ‘Demolisher’, he is an unsigned grime artist with a
song recorded to a professional quality. As a group, we knew him
  and were familiar with him so we thought this would make it
 easier to work with him and stay in contact with him. We asked
  him via a social networking site; twitter. He responded within
hours and was more than happy to participate. We explained the
   project to him, and are soon to meet up with him to further
                     discuss the video concept
Artist values
•   Family come first
•   Money is the motive
•   To be successful
•   Religion matters
•   Education is important
•   Relationships are hassle
•   Life is hard
Target audience
• 16-25 year old males
• Mainly teens
• Usually from a tough household or faced
  struggles in their lives
• They can relate to the artist, they feel a sense
  of relief as they are not the only ones going
  through these sort of issues
• Males trapped in the wrong sort of crowd,
  going down a bad path
• Grime is typified by complex 2-step break beats, generally
  around 140 beats per minute and constructed from
  "different" sounds. Stylistically, grime takes from many genres
  including UK Garage, dancehall and hip hop. The lyrics and
  music combine futuristic electronic elements and dark,
  guttural bass lines
• Grime is seen as the movement from UK Garage, set into
  more deeper and darker themes and sounds, this including
  the convention of a mix between drum'n'bass, a splash of
  punk and also hip hop. Grime was invented in the inner cities
  of London, mostly in East London. MajorFm.come was a major
  promotive institution online station there to support grime
  music & gave grime its first appreciation to the international
  market.
• This genre has been exposed by a number of television stations, these
  including Channel U, (which is now known as AKA), Logan Sama's show on
  London station Kiss FM, and also the BBC’s youth oriented radio station
  1xtra; these of which most young teenagers enjoy watching as they display
  maybe similar things that they want to do as a career or sometime in their
  future.
    Dizzee Rascal and Wiley, both members of Roll Deep (Roll Deep are a MOBO
    Award-nominated London based grime music group). They were established in
    2002, by a group of MC’s including Wiley and Dizzee Rascal (who have both since
    left). Both artists are closely associated with the modernised group, Boy Better
    Know. Boy Better know is a British grime label within the grime genre.


•   It was created by Jme and Skepta - http://www.boybetterknow.co.uk/
    http://www.grimepedia.co.uk is a website of which gives an insight to what grime
    is as well as information about the different artists, DJs and producers.
Stylistic Origins:
- British Hip Hop
- Uk Garage
- Dancehall
- Drum And Bass
- Dub Step
Cultural Origins:
- Late 1990's-2000
East London in the Uk
Instruments:
- Rapping
- Toasting
- Musical sequencer
- Computer technology
Mainstream Popularity:
Underground with some chart success in the UK/Britain
Fusion Genres:
- Rhythm and Grime
- Electro Grime
Grime genre
• Grime music is all about making a better life for themselves and
  making themselves publicly known
• They talk about trying to make it in the music industry and highlight
  all their life struggles
• Believe in ‘money over everything’
• The artists themselves are the characters in the video
• Usually dressed in well known brands eg. G star, Gucci etc. Dressed
  in casual clothing/streetwear
• The narrative resembles real life, usually to do with their past or
  present life and home life
• Videos often show they have made something of themselves, or are
  going to. Usually to show those who doubted them, often talk
  about haters and struggles they have faced
• Narrative is hardly complex
• Likely to use ‘slang’
• Location plays a big part of
  the video and song
• Often make reference to
  failed love or ex-partners,
  videos may involve shots of
  a female
Conventions
• There are many different
  conventions that are
  accumulated in the grime genre
  such as; clothing, locations and
  props that are used.
  - Often in a lot of grime videos
  you see graffiti scattered around
  in certain places, this is to show
  the levels of social life in these
  certain areas, it also shows the
  lack of respect these artists have
  for their areas. Also by the use of
  graffiti people it shows to people
  watching the video that it's their
  'ends'.
•    The clothing worn in Grime and rap
    videos are very deliberate and carefully
    chosen. In more grime videos, a lot of
    things like ‘airmax’ and ‘new era’ hats
    are worn, this is to try and insinuate
    that they are a gangster or 'hardman'.
    Also things like baggy clothing are
    worn also to reiterate the point of
    them being gangster. However, this can
    work the opposite way also, as rappers
    such as Devlin where expensive retro
    clothing like 'Lyle and Scott' to show
    his wealth and "swagger".
• -There are often many different props
  in grime/rap videos. A lot of things
  that are featured in rap/grime videos
  are often illegal. Things such as guns,
  knives and drugs are featured often in
  these genre songs as they are
  perceived as "hard" or "bad" because
  they are doing illegal things. often a
  kind of negative attitude is also shown
  towards the police, as if the police are
  the bad guys in the video.
• -In the video are often lots of things that rappers and
  grime artists show as objects. Often there are many
  nice cars and other expensive objects such as gold
  chains and "bling" to portray the wealth of the
  character.
• Also in many videos, women are shown unfairly, as
  they are portrayed as almost like a possession. There is
  a lot instances where women are portrayed in a
  negative light, and they are often referred to as
  "bitches".
• The girls are often dressed scantily clad which
  reiterates the point of them being treated unfairly
• A lot of grime/rap videos are quite high paced and
  contain a variety of shots which are edited off and on
  the beat to create a specific effect on the viewer.
  Often when you see a grime/rap video it isn't just the
  singer or rapper in the video, he usually has a lot of
  his 'mates' behind him, in order to make him look
  popular and respected. In the picture below, you can
  see that Devlin is in the centre of the frame which
  shows that he has the highest status in the "gang"
  and that by having boys either side of him, shows he
  is the leader.
• Similar artists: K Koke, DVS, Squeeks, J Cole, Eminem, N Dubz, Joe
  Black etc



• J Cole: As being a frequent listener and fan of J Cole, aswell as
   seeing him in concert, one of the first artists that came to my head
   when I listened to Demolisher’s songs was actually J Cole. I found
   their style of rapping; not fast rapping, slow rap as if they are
   almost talking. The content of their raps were also very similar. They
   both go against a typical rap song, which includes topics such as
   money, ‘hoes’ and cars and instead both artists focus on real life
   issues, particularly focusing on their own real life issues, which may
   include stuff like, family, jobs etc. One major similarity in their raps,
   is that they both highlight the idea of ‘making it’ in the music
   industry and the struggles they have faced. Similarly to Eminem
DVS
  • The most similar grime artist to our artist is
    DVS in my opinion




http://www.youtube.com/watch?v=I3aOI
Yv9v04
K Koke
JME
• JME is a grime artist from Tottenham,
  North London. He used to be part of the
  grime crew Meridian alongside his
  brother Skepta, another grime artist
  however now is focuses more on his solo
  ambitions also with his new group BBK
  (Boy Better Know), he is known as the
  founder of this label which includes big
  artists such as Wiley and Frisco as well as
  DJ Maximum. ‘Boy Better Know’ is a
  catchphrase made by another artist in
  the grime genre named Big H. JME has
  come into sight on many grime DVD’s
  including Practice Hours where
  Bossman, Big H and JME did a freestyle
  over the beat to his hit single 'Serious'.
• 'Serious' was JME’s first song to be published on MTV Base and
  Channel U. Both of these are well known television stations, this
  therefore helped the song to become a success in sales and
  hearings. JME himself first displayed on his MySpace his music that
  he was making, gaining views from his friends and fans.
  http://www.youtube.com/watch?v=ygIp3WzvR0U&feature=player_
  embedded
  The clothes that a grime artist would wear is what is usually seen as
  the representative of a young boy in mainly London (as this is the
  area of which Grime was originated from) or even Birmingham that
  has the latest brand wear, this usually embracing the image of
  having ‘swagger’, this meaning to have an appealing look to others
  including all the updated clothes wear and having the likeable
  personality.
http://www.youtube.com/watch?feat
                               ure=player_embedded&v=jPem8TxM
                                              UrI
•   If you look at this video, it contains all the well
    known grime artists into one song. This definitely
    was a big hit for from the entire fan base. All of the
    artists are males, this of which attracts the female
    audience as they may admire what they see.
    However, this is not said that the video is aimed at
    only females. The male audience of which may
    desire to be more like the male artists in this video,
    will be attracted to this video as they would want to
    view the characteristics that they could then act
    upon in their daily lives as they have been influenced
    by what they do. The age audience may be 15+ as
    this contains different aspects to the video such as
    sexual preferences however not into a major way.
    Also, the lyrics suggest to be aimed at this age as
    they can understand what they are addressing to the
    audience. The setting is set in a club, this of which
    most young and old teenagers choose to do to be
    entertained in their free time. Therefore, they can
    relate to this and recommend the video within its
    grime genre.
Old digipak
The song were going to be using is called ‘Last
       Hope’


http://www.youtube.com/watch?v=TB
           H4u9xMBGQ

Grime

  • 1.
    Our artist: Demolisher Ournew artist is a 16 year old male from our local area, who goes by the name ‘Demolisher’, he is an unsigned grime artist with a song recorded to a professional quality. As a group, we knew him and were familiar with him so we thought this would make it easier to work with him and stay in contact with him. We asked him via a social networking site; twitter. He responded within hours and was more than happy to participate. We explained the project to him, and are soon to meet up with him to further discuss the video concept
  • 2.
    Artist values • Family come first • Money is the motive • To be successful • Religion matters • Education is important • Relationships are hassle • Life is hard
  • 3.
    Target audience • 16-25year old males • Mainly teens • Usually from a tough household or faced struggles in their lives • They can relate to the artist, they feel a sense of relief as they are not the only ones going through these sort of issues • Males trapped in the wrong sort of crowd, going down a bad path
  • 4.
    • Grime istypified by complex 2-step break beats, generally around 140 beats per minute and constructed from "different" sounds. Stylistically, grime takes from many genres including UK Garage, dancehall and hip hop. The lyrics and music combine futuristic electronic elements and dark, guttural bass lines • Grime is seen as the movement from UK Garage, set into more deeper and darker themes and sounds, this including the convention of a mix between drum'n'bass, a splash of punk and also hip hop. Grime was invented in the inner cities of London, mostly in East London. MajorFm.come was a major promotive institution online station there to support grime music & gave grime its first appreciation to the international market.
  • 5.
    • This genrehas been exposed by a number of television stations, these including Channel U, (which is now known as AKA), Logan Sama's show on London station Kiss FM, and also the BBC’s youth oriented radio station 1xtra; these of which most young teenagers enjoy watching as they display maybe similar things that they want to do as a career or sometime in their future. Dizzee Rascal and Wiley, both members of Roll Deep (Roll Deep are a MOBO Award-nominated London based grime music group). They were established in 2002, by a group of MC’s including Wiley and Dizzee Rascal (who have both since left). Both artists are closely associated with the modernised group, Boy Better Know. Boy Better know is a British grime label within the grime genre. • It was created by Jme and Skepta - http://www.boybetterknow.co.uk/ http://www.grimepedia.co.uk is a website of which gives an insight to what grime is as well as information about the different artists, DJs and producers.
  • 6.
    Stylistic Origins: - BritishHip Hop - Uk Garage - Dancehall - Drum And Bass - Dub Step Cultural Origins: - Late 1990's-2000 East London in the Uk Instruments: - Rapping - Toasting - Musical sequencer - Computer technology Mainstream Popularity: Underground with some chart success in the UK/Britain Fusion Genres: - Rhythm and Grime - Electro Grime
  • 7.
    Grime genre • Grimemusic is all about making a better life for themselves and making themselves publicly known • They talk about trying to make it in the music industry and highlight all their life struggles • Believe in ‘money over everything’ • The artists themselves are the characters in the video • Usually dressed in well known brands eg. G star, Gucci etc. Dressed in casual clothing/streetwear • The narrative resembles real life, usually to do with their past or present life and home life • Videos often show they have made something of themselves, or are going to. Usually to show those who doubted them, often talk about haters and struggles they have faced
  • 8.
    • Narrative ishardly complex • Likely to use ‘slang’ • Location plays a big part of the video and song • Often make reference to failed love or ex-partners, videos may involve shots of a female
  • 9.
    Conventions • There aremany different conventions that are accumulated in the grime genre such as; clothing, locations and props that are used. - Often in a lot of grime videos you see graffiti scattered around in certain places, this is to show the levels of social life in these certain areas, it also shows the lack of respect these artists have for their areas. Also by the use of graffiti people it shows to people watching the video that it's their 'ends'.
  • 10.
    The clothing worn in Grime and rap videos are very deliberate and carefully chosen. In more grime videos, a lot of things like ‘airmax’ and ‘new era’ hats are worn, this is to try and insinuate that they are a gangster or 'hardman'. Also things like baggy clothing are worn also to reiterate the point of them being gangster. However, this can work the opposite way also, as rappers such as Devlin where expensive retro clothing like 'Lyle and Scott' to show his wealth and "swagger".
  • 11.
    • -There areoften many different props in grime/rap videos. A lot of things that are featured in rap/grime videos are often illegal. Things such as guns, knives and drugs are featured often in these genre songs as they are perceived as "hard" or "bad" because they are doing illegal things. often a kind of negative attitude is also shown towards the police, as if the police are the bad guys in the video.
  • 12.
    • -In thevideo are often lots of things that rappers and grime artists show as objects. Often there are many nice cars and other expensive objects such as gold chains and "bling" to portray the wealth of the character. • Also in many videos, women are shown unfairly, as they are portrayed as almost like a possession. There is a lot instances where women are portrayed in a negative light, and they are often referred to as "bitches". • The girls are often dressed scantily clad which reiterates the point of them being treated unfairly
  • 13.
    • A lotof grime/rap videos are quite high paced and contain a variety of shots which are edited off and on the beat to create a specific effect on the viewer. Often when you see a grime/rap video it isn't just the singer or rapper in the video, he usually has a lot of his 'mates' behind him, in order to make him look popular and respected. In the picture below, you can see that Devlin is in the centre of the frame which shows that he has the highest status in the "gang" and that by having boys either side of him, shows he is the leader.
  • 14.
    • Similar artists:K Koke, DVS, Squeeks, J Cole, Eminem, N Dubz, Joe Black etc • J Cole: As being a frequent listener and fan of J Cole, aswell as seeing him in concert, one of the first artists that came to my head when I listened to Demolisher’s songs was actually J Cole. I found their style of rapping; not fast rapping, slow rap as if they are almost talking. The content of their raps were also very similar. They both go against a typical rap song, which includes topics such as money, ‘hoes’ and cars and instead both artists focus on real life issues, particularly focusing on their own real life issues, which may include stuff like, family, jobs etc. One major similarity in their raps, is that they both highlight the idea of ‘making it’ in the music industry and the struggles they have faced. Similarly to Eminem
  • 15.
    DVS •The most similar grime artist to our artist is DVS in my opinion http://www.youtube.com/watch?v=I3aOI Yv9v04
  • 16.
  • 17.
    JME • JME isa grime artist from Tottenham, North London. He used to be part of the grime crew Meridian alongside his brother Skepta, another grime artist however now is focuses more on his solo ambitions also with his new group BBK (Boy Better Know), he is known as the founder of this label which includes big artists such as Wiley and Frisco as well as DJ Maximum. ‘Boy Better Know’ is a catchphrase made by another artist in the grime genre named Big H. JME has come into sight on many grime DVD’s including Practice Hours where Bossman, Big H and JME did a freestyle over the beat to his hit single 'Serious'.
  • 18.
    • 'Serious' wasJME’s first song to be published on MTV Base and Channel U. Both of these are well known television stations, this therefore helped the song to become a success in sales and hearings. JME himself first displayed on his MySpace his music that he was making, gaining views from his friends and fans. http://www.youtube.com/watch?v=ygIp3WzvR0U&feature=player_ embedded The clothes that a grime artist would wear is what is usually seen as the representative of a young boy in mainly London (as this is the area of which Grime was originated from) or even Birmingham that has the latest brand wear, this usually embracing the image of having ‘swagger’, this meaning to have an appealing look to others including all the updated clothes wear and having the likeable personality.
  • 19.
    http://www.youtube.com/watch?feat ure=player_embedded&v=jPem8TxM UrI • If you look at this video, it contains all the well known grime artists into one song. This definitely was a big hit for from the entire fan base. All of the artists are males, this of which attracts the female audience as they may admire what they see. However, this is not said that the video is aimed at only females. The male audience of which may desire to be more like the male artists in this video, will be attracted to this video as they would want to view the characteristics that they could then act upon in their daily lives as they have been influenced by what they do. The age audience may be 15+ as this contains different aspects to the video such as sexual preferences however not into a major way. Also, the lyrics suggest to be aimed at this age as they can understand what they are addressing to the audience. The setting is set in a club, this of which most young and old teenagers choose to do to be entertained in their free time. Therefore, they can relate to this and recommend the video within its grime genre.
  • 20.
  • 21.
    The song weregoing to be using is called ‘Last Hope’ http://www.youtube.com/watch?v=TB H4u9xMBGQ