ccr q2

1. Q2. How do the elements of your productionwork
together to create a sense of ‘branding’?
Branding for our singer was difficult from the start as we had to take the branding
of a world-renowned singer fromscratch and try to give it the samestatus as the
original. This was a difficult task as trying to replicate the fame and reputation of a
world-renowned singer was already hard butto startfromscratch was like
building the earth on mars.
We put a lot of time in this projectas we know that even a slight miscalculation
would mean the failure of our project. In order to create the brand of our singer
we firsthad to draw out a chart in which we planned out how we are going to
introduce our singer to the audience.In order to do that we firstplanned social
media post and schedulethem in the span of two months. We then proceeded in
making a marketing website for our singer. For the content of the website, we
had wali make merchandisewith unique artwork for the website. To further boost
popularity we made groups and pages for our singer and tried to spread word on
these pages.

2. This had caughtthe attention of a minor audience so we then posted our music
video to give the popularity of our singer a huge boost. On our Website we also
included an online shop wherewe used our customartwork to create limited time
merchandise. This also included Marshmallow helmets which was like a beacon
for a singer. This further engaged the audience to buy more products and to
create a major hypefor our singer. The Merch also included phonecases, mugs
and even t-shirtso the audience weregiven a selection of merchandise