1. Planning - Synergy
How will we incorporate synergy into
our three productions?
Sabiha

2. What is synergy?
• When you incorporate two or more ideas
linking a specific object or element to make
the big idea more effective.
• For example, when a music artist incorporates
their perfume collection with their music and
also merchandising.

3. What has our artist got?
• Our artist, Saffron, will use her main costume idea as a
synergy device through out the song, digipak, and advertising.
• It will be her red bandanna because it is bright, makes her
stand out, distinctive, and can leave an after effect on the
audience who will always remember her because of the
bandanna itself.
• In the music video, she will always have the bandanna on and
worn in a specific way to keep a continuous flow to her look.
• In the digipak, we will use the bandanna as a background
which also enables us to use it as a colour them too.
• The beginning of our music video will begin with the
bandanna and our title and artist’s name on it so it grabs the
audience’s attention straight away.