Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.
The document describes a marketing campaign for Asacol and Asacol HD called the "Compass Campaign." The campaign aims to maintain trust earned over 17 years and introduce the new Asacol HD product. The compass symbolizes the medication as a navigation tool to help patients reconnect with everyday life by providing rapid symptom improvement. Visuals in promotional materials will depict patients engaged in normal activities to show the potential benefits of symptom control.
Is Your Product Launch Doomed
10 ways to identity an impending product launch disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
Organizing For Business Agility - Atlanta Nov 2016Randy Pilkenton
Excellence in building (and running) the product the right way does not ensure that the right product yields business benefits.
Together, this calls for a culture of outcome-orientation and product-centricity.
Aiming for business agility thus requires us to reconsider how we operate along different dimensions such as funding of development work, team structure, procurement, governance and decision making.
Documented Solutions is a full-scale desktop publishing provider that offers creative, strategic, and effective capabilities including sales proposal development, marketing feature design, and knowledge management solutions. They help clients streamline document processes to decrease costs and increase productivity and win rates. Their services include composing persuasive content and presentations, developing one-page overviews and case studies, and implementing a centralized knowledge management system to provide quick access to accurate, up-to-date information.
Putting customer insight into practice, Peter Gadsdon, Lewisham Councillocalinsight
The document discusses using customer insight to drive service improvement in local government. It provides examples of how one local borough in London used various customer insight methodologies such as interviews, focus groups, and usability testing to better understand customer needs, behaviors, and experiences. They used this insight to redesign services and processes in a way that is more customer-centric. The insight was also used to influence staff culture and achieve buy-in for changes. Case studies describe how customer journey mapping and prototyping led to specific service improvements like reducing homelessness.
This document discusses content strategy and how it has become essential for organizations. It outlines how the role of content strategist has expanded from focusing solely on information architecture to encompassing a broader set of responsibilities including content planning, governance, and quality evaluation. The presentation emphasizes that effective content strategy requires looking beyond templates to consider user needs and evaluating existing content. It provides examples of how to think more holistically about an organization's content needs.
The document outlines a product innovation model consisting of several steps: identifying unmet client needs, creating concepts, building prototypes, presenting concepts to product and pricing councils, architecting solutions, technical builds, and planning sales enablement and marketing campaigns. Key decisions like profitability, development bandwidth, and complexity determining launch timing are evaluated at checkpoints in the iterative process driven by client feedback.
Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.
The document describes a marketing campaign for Asacol and Asacol HD called the "Compass Campaign." The campaign aims to maintain trust earned over 17 years and introduce the new Asacol HD product. The compass symbolizes the medication as a navigation tool to help patients reconnect with everyday life by providing rapid symptom improvement. Visuals in promotional materials will depict patients engaged in normal activities to show the potential benefits of symptom control.
Is Your Product Launch Doomed
10 ways to identity an impending product launch disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
Organizing For Business Agility - Atlanta Nov 2016Randy Pilkenton
Excellence in building (and running) the product the right way does not ensure that the right product yields business benefits.
Together, this calls for a culture of outcome-orientation and product-centricity.
Aiming for business agility thus requires us to reconsider how we operate along different dimensions such as funding of development work, team structure, procurement, governance and decision making.
Documented Solutions is a full-scale desktop publishing provider that offers creative, strategic, and effective capabilities including sales proposal development, marketing feature design, and knowledge management solutions. They help clients streamline document processes to decrease costs and increase productivity and win rates. Their services include composing persuasive content and presentations, developing one-page overviews and case studies, and implementing a centralized knowledge management system to provide quick access to accurate, up-to-date information.
Putting customer insight into practice, Peter Gadsdon, Lewisham Councillocalinsight
The document discusses using customer insight to drive service improvement in local government. It provides examples of how one local borough in London used various customer insight methodologies such as interviews, focus groups, and usability testing to better understand customer needs, behaviors, and experiences. They used this insight to redesign services and processes in a way that is more customer-centric. The insight was also used to influence staff culture and achieve buy-in for changes. Case studies describe how customer journey mapping and prototyping led to specific service improvements like reducing homelessness.
This document discusses content strategy and how it has become essential for organizations. It outlines how the role of content strategist has expanded from focusing solely on information architecture to encompassing a broader set of responsibilities including content planning, governance, and quality evaluation. The presentation emphasizes that effective content strategy requires looking beyond templates to consider user needs and evaluating existing content. It provides examples of how to think more holistically about an organization's content needs.
The document outlines a product innovation model consisting of several steps: identifying unmet client needs, creating concepts, building prototypes, presenting concepts to product and pricing councils, architecting solutions, technical builds, and planning sales enablement and marketing campaigns. Key decisions like profitability, development bandwidth, and complexity determining launch timing are evaluated at checkpoints in the iterative process driven by client feedback.
This document discusses strategic user experience and provides guidance on developing an experience strategy. It includes the following key points:
1. Developing an experience strategy requires defining your vision, business strategy, value proposition, target audience, experience strategy, business model, customer journey maps, personas, design principles, and KPIs and metrics.
2. An experience strategy is the collection of activities an organization chooses to deliver a series of positive, exceptional interactions that constitute a superior product or service offering.
3. Key elements of an experience strategy include understanding the customer voice, creating a single view of the customer, and defining programs like voice of the customer.
This document provides an overview of the typical contents and process for developing a business case. It discusses 8 phases for developing a business case including assessing needs, defining the business opportunity, investigating alternatives, evaluating alternatives, defining the project, preparing the report, and reviewing/presenting the business case. The summary highlights key topics like the executive summary, business opportunity, alternatives, benefits, costs, and financial analysis.
The document announces a two-day workshop on March 30-31, 2010 in Atlanta, GA on product line roadmapping and innovation planning. The workshop will provide an in-depth look at tools and techniques for these processes, and how to implement them to improve new product development and gain strategic benefits. Participants will learn how to develop roadmaps and plans, communicate them effectively, and link them to other processes like portfolio management.
The document outlines the five phases of a business model design project: Mobilize, Understand, Design, Implement, and Manage. It provides objectives, focus areas, descriptions, activities, critical success factors, and key dangers for each phase. The overall goal is to prepare for, research, generate, test, implement, and continuously adapt a new business model through a structured process.
Advanced Development General Presentationguest83b804
Advanced Development provides business consultancy in the areas of Turnaround Management, Project Finance and Portfolio Management. Each of these pillars contains dozens of activities that are interconnected, strengthening the value of our experience in our clients’ benefit.
Building capabilities leveraging alternate solution deployments Vivastream
This document discusses strategies for building business capabilities using alternative solution deployment models beyond the traditional in-house approach. It recommends a deliberate design process to architect a best-in-class hybrid solution landscape and operating model. This involves clarity of vision, understanding existing capabilities and options, value-based decision making, and managing the transformation process through collaboration to drive efficiency and achieve strategic goals. Choosing the right combination of on-premise, outsourced, shared services, and on-demand deployment models is key to success.
This document provides an overview of Denis Gallant's product planning and screening services. It describes three types of product screening programs offered to validate product concepts for commercialization. The key outcomes are to provide tools and methodology to help companies make timely product decisions within acceptable risk levels. Figures 1-3 show frameworks for the product planning and screening process, financial business case modeling, and business model reviews.
Program of Acceleration for New Business (PAN2)
Using "PAN2" Program of Acceleration for New Business your business will be much more efficient in locating skilled prospects, opening doors and opportunities with mapping scheduling executive meeting.
Deploy enable efficiency marketing actions which generate business opportunities with higher returns.
Provoke the increase of sales that your company needs.
This proposal outlines a solution to address the client's needs and opportunities. It describes the objectives, approach, and benefits of the solution. An implementation plan details the methodology, schedule, resources, and qualifications. Costs are provided along with a conclusion calling the client to action. Appendices provide additional supporting information like case studies, certifications, and terms & conditions.
This document provides background information on Howitt & Co, including:
1. The principals of Howitt & Co have over 50 years of combined experience in mergers and acquisitions and capital raising.
2. The firm provides a full range of corporate advisory services including strategic advice, transactions support, financial analysis, and capital raising.
3. They use disciplined methodologies and processes to ensure regulatory compliance and high standards in their work.
Howitt & Co provides corporate advisory and transaction services with over 50 successful mergers, acquisitions, and capital raising transactions concluded. The firm has extensive experience in corporate and strategic advice, financial analysis and planning, mergers and acquisitions, capital raising, and project management. Key services include business assessments, transaction structuring, capital raising, and integration advice. The principals have decades of experience in senior roles in finance, business, and property. Howitt & Co focuses on achieving the best outcomes for clients through independent advice and an established track record of delivering value.
This proposal summarizes the company's solution to address the client's needs, including objectives to solve key problems, the proposed approach and benefits. It outlines an implementation plan with methodology, schedule, resources and the company's qualifications. Visuals like a project plan are included to demonstrate the company's expertise in project management and ability to deliver the solution.
This document discusses strategic user experience and provides guidance on developing an experience strategy. It includes the following key points:
1. An experience strategy is the collection of activities an organization chooses to undertake to deliver exceptional customer interactions and a superior product/service offering.
2. Developing an experience strategy involves defining the vision, business strategy, customer experience strategy, and tactical execution plan. This includes creating customer journeys, personas, and design principles.
3. Measuring key performance indicators is important to evaluate whether the experience strategy is achieving its goals and delivering value to customers.
Ruth is a business and learning strategist with over 30 years of experience in elearning development, client services, and organizational consulting. She specializes in custom elearning solutions, talent management, and using emerging technologies to achieve organizational goals. Feedback from clients highlights her strong project management skills, creative problem-solving, and responsiveness to client needs.
Ruth is a business and learning strategist with over 30 years of experience in various industries including not-for-profit, telecommunications, elearning content development, and learning and development consulting. She specializes in custom elearning solutions, talent management, and organizational needs analysis. Client feedback praises her project leadership skills and responsiveness to client needs.
The document discusses the value of design for businesses. It proposes a methodology for measuring the value of a company's investment in design across four areas: agility, brand impact, innovation opportunities, and sustainability. Bringing designers into the innovation process earlier allows them to create prototypes, gather user feedback, and help adjust business strategy accordingly. This leads to products that are better aligned with changing user needs and market opportunities.
Design for business Impact: How design triggers transformationfrog
This document discusses how design can trigger business transformation. It argues that design goes beyond just drawing and sketching, and should be viewed as a management philosophy that drives innovation. The document outlines how design can provide tangible solutions to address change, help test ideas, and inspire communication. It also discusses challenges such as resistance to new ideas, focusing too much on incremental improvements, and the importance of differentiating products through excellent design.
Vinay Mohanty is an entrepreneur, consultant, designer, and developer with experience leading product teams and conducting user research and interaction design. He specializes in areas like interaction design, usability, visual design, and UI development. As an entrepreneur working as a "team of one", he takes on a broad range of roles including product management, client relations, sales, and process planning. He believes in an iterative design process with user feedback and emphasizes the importance of design and user experience for all parts of a product and customer experience.
The document discusses the value of industrial design for B&PE Industrial Design. It outlines design's mission to deliver the right brand drivers and consumer experiences. It describes the industrial design process, roles, and how design can be a key part of new product development. The document provides an overview of B&PE's visual design language strategy to build brands that matter through recognizable, differentiated and relevant product solutions.
Project Management vs Account ManagementRich Whalen
Difference between Project Management and Account Management in professional services organization. Geared more towards marketing and advertising, this model will show the differences in roles and when it makes sense to separate.
This document discusses strategic user experience and provides guidance on developing an experience strategy. It includes the following key points:
1. Developing an experience strategy requires defining your vision, business strategy, value proposition, target audience, experience strategy, business model, customer journey maps, personas, design principles, and KPIs and metrics.
2. An experience strategy is the collection of activities an organization chooses to deliver a series of positive, exceptional interactions that constitute a superior product or service offering.
3. Key elements of an experience strategy include understanding the customer voice, creating a single view of the customer, and defining programs like voice of the customer.
This document provides an overview of the typical contents and process for developing a business case. It discusses 8 phases for developing a business case including assessing needs, defining the business opportunity, investigating alternatives, evaluating alternatives, defining the project, preparing the report, and reviewing/presenting the business case. The summary highlights key topics like the executive summary, business opportunity, alternatives, benefits, costs, and financial analysis.
The document announces a two-day workshop on March 30-31, 2010 in Atlanta, GA on product line roadmapping and innovation planning. The workshop will provide an in-depth look at tools and techniques for these processes, and how to implement them to improve new product development and gain strategic benefits. Participants will learn how to develop roadmaps and plans, communicate them effectively, and link them to other processes like portfolio management.
The document outlines the five phases of a business model design project: Mobilize, Understand, Design, Implement, and Manage. It provides objectives, focus areas, descriptions, activities, critical success factors, and key dangers for each phase. The overall goal is to prepare for, research, generate, test, implement, and continuously adapt a new business model through a structured process.
Advanced Development General Presentationguest83b804
Advanced Development provides business consultancy in the areas of Turnaround Management, Project Finance and Portfolio Management. Each of these pillars contains dozens of activities that are interconnected, strengthening the value of our experience in our clients’ benefit.
Building capabilities leveraging alternate solution deployments Vivastream
This document discusses strategies for building business capabilities using alternative solution deployment models beyond the traditional in-house approach. It recommends a deliberate design process to architect a best-in-class hybrid solution landscape and operating model. This involves clarity of vision, understanding existing capabilities and options, value-based decision making, and managing the transformation process through collaboration to drive efficiency and achieve strategic goals. Choosing the right combination of on-premise, outsourced, shared services, and on-demand deployment models is key to success.
This document provides an overview of Denis Gallant's product planning and screening services. It describes three types of product screening programs offered to validate product concepts for commercialization. The key outcomes are to provide tools and methodology to help companies make timely product decisions within acceptable risk levels. Figures 1-3 show frameworks for the product planning and screening process, financial business case modeling, and business model reviews.
Program of Acceleration for New Business (PAN2)
Using "PAN2" Program of Acceleration for New Business your business will be much more efficient in locating skilled prospects, opening doors and opportunities with mapping scheduling executive meeting.
Deploy enable efficiency marketing actions which generate business opportunities with higher returns.
Provoke the increase of sales that your company needs.
This proposal outlines a solution to address the client's needs and opportunities. It describes the objectives, approach, and benefits of the solution. An implementation plan details the methodology, schedule, resources, and qualifications. Costs are provided along with a conclusion calling the client to action. Appendices provide additional supporting information like case studies, certifications, and terms & conditions.
This document provides background information on Howitt & Co, including:
1. The principals of Howitt & Co have over 50 years of combined experience in mergers and acquisitions and capital raising.
2. The firm provides a full range of corporate advisory services including strategic advice, transactions support, financial analysis, and capital raising.
3. They use disciplined methodologies and processes to ensure regulatory compliance and high standards in their work.
Howitt & Co provides corporate advisory and transaction services with over 50 successful mergers, acquisitions, and capital raising transactions concluded. The firm has extensive experience in corporate and strategic advice, financial analysis and planning, mergers and acquisitions, capital raising, and project management. Key services include business assessments, transaction structuring, capital raising, and integration advice. The principals have decades of experience in senior roles in finance, business, and property. Howitt & Co focuses on achieving the best outcomes for clients through independent advice and an established track record of delivering value.
This proposal summarizes the company's solution to address the client's needs, including objectives to solve key problems, the proposed approach and benefits. It outlines an implementation plan with methodology, schedule, resources and the company's qualifications. Visuals like a project plan are included to demonstrate the company's expertise in project management and ability to deliver the solution.
This document discusses strategic user experience and provides guidance on developing an experience strategy. It includes the following key points:
1. An experience strategy is the collection of activities an organization chooses to undertake to deliver exceptional customer interactions and a superior product/service offering.
2. Developing an experience strategy involves defining the vision, business strategy, customer experience strategy, and tactical execution plan. This includes creating customer journeys, personas, and design principles.
3. Measuring key performance indicators is important to evaluate whether the experience strategy is achieving its goals and delivering value to customers.
Ruth is a business and learning strategist with over 30 years of experience in elearning development, client services, and organizational consulting. She specializes in custom elearning solutions, talent management, and using emerging technologies to achieve organizational goals. Feedback from clients highlights her strong project management skills, creative problem-solving, and responsiveness to client needs.
Ruth is a business and learning strategist with over 30 years of experience in various industries including not-for-profit, telecommunications, elearning content development, and learning and development consulting. She specializes in custom elearning solutions, talent management, and organizational needs analysis. Client feedback praises her project leadership skills and responsiveness to client needs.
The document discusses the value of design for businesses. It proposes a methodology for measuring the value of a company's investment in design across four areas: agility, brand impact, innovation opportunities, and sustainability. Bringing designers into the innovation process earlier allows them to create prototypes, gather user feedback, and help adjust business strategy accordingly. This leads to products that are better aligned with changing user needs and market opportunities.
Design for business Impact: How design triggers transformationfrog
This document discusses how design can trigger business transformation. It argues that design goes beyond just drawing and sketching, and should be viewed as a management philosophy that drives innovation. The document outlines how design can provide tangible solutions to address change, help test ideas, and inspire communication. It also discusses challenges such as resistance to new ideas, focusing too much on incremental improvements, and the importance of differentiating products through excellent design.
Vinay Mohanty is an entrepreneur, consultant, designer, and developer with experience leading product teams and conducting user research and interaction design. He specializes in areas like interaction design, usability, visual design, and UI development. As an entrepreneur working as a "team of one", he takes on a broad range of roles including product management, client relations, sales, and process planning. He believes in an iterative design process with user feedback and emphasizes the importance of design and user experience for all parts of a product and customer experience.
The document discusses the value of industrial design for B&PE Industrial Design. It outlines design's mission to deliver the right brand drivers and consumer experiences. It describes the industrial design process, roles, and how design can be a key part of new product development. The document provides an overview of B&PE's visual design language strategy to build brands that matter through recognizable, differentiated and relevant product solutions.
Project Management vs Account ManagementRich Whalen
Difference between Project Management and Account Management in professional services organization. Geared more towards marketing and advertising, this model will show the differences in roles and when it makes sense to separate.
Denis Gallant is a product innovation consultant who provides advanced product planning expertise to help clients stay ahead in competitive markets. His services include market, product, and technology analysis as well as assistance with funding programs, intellectual property, business models, and more. Gallant has over 25 years of industry experience in new product development. He works flexibly with client teams and offers continuity. Outsourcing certain product planning projects to an expert like Gallant can help companies focus internal resources while gaining an independent perspective.
Tom Ryle has over 17 years of experience in industrial design and product development management. He has led teams in developing products across various industries, including for Intel where he managed notebook computer design. As an industrial designer, he is skilled in design processes, usability research, and facilitating creative teams. His work emphasizes understanding user needs, exploring design solutions through prototyping, and enabling smooth production and launch. Sample projects include devices for healthcare, computing, and real estate.
Design Driven Development (D3) is a simple agile-based methodology that centers software development around innovation and design. D3 turns design practices into a set of games that bring different skills and experiences together to make collaborative design decisions. The games help understand customer needs, question assumptions, design solutions, and experience prototypes. D3 defines roles for various participants including users, business analysts, designers, programmers, and managers to connect diverse views and envision solutions beyond problem boundaries.
TPC is a management consultancy focused on business intelligence solutions with hubs in the UK and Prague. They provide expert data and strategy consulting services to businesses of all sizes. TPC's services include outsourcing reporting/data management needs, placing individual consultants with clients, and providing project management teams. They work both as a lead consultancy on small bids and as a subcontractor providing specialists to larger firms.
Convexus is a niche consulting firm that provides expertise in developing customer acquisition, management, and retention processes. It was founded by three entrepreneurs with over 50 combined years of experience in sales, marketing, and operations at companies like Castrol and Asian Paints. Convexus focuses on understanding client needs, constraints, and environments to provide unique solutions that improve process efficiencies. Its services include consulting, learning solutions, and technology tools to enhance productivity and monitoring in areas like customer management, sales processes, channel strategies, and product communication development.
TPC is a management consultancy focused on business intelligence solutions with hubs in the UK and Prague. They provide expert data and strategy consulting services to businesses of all sizes. TPC's services include outsourcing reporting and data management needs, providing consultant placements for specific projects, and managing projects end-to-end. They work with clients to understand their BI needs and develop sustainable, risk-reducing solutions aligned with business goals.
Intergen Welcome Keynote: Microsoft Dynamics - Bringing it all togetherIntergen
The Dynamics suite is now firmly embedded as part of the overall Microsoft technology stack.
The value of combining these applications to solve business problems is more than the sum of
the parts. In this keynote we’ll cover the role of each of these solutions and discuss the value
you can gain from a move to the cloud.
Group Joos provides document process solutions and consulting on transitioning from monochrome to full color business communications. Their methodology involves a phased approach:
1. Reengineering existing monochrome documents and printing transactional data on pre-printed stationary.
2. Printing stationary and data in one run with selective inserts to reduce costs.
3. Adding conditional color formatting and content management capabilities.
4. Integrating one-to-one marketing messages and customer data onto transactional documents.
The goal is to enhance comprehension, engagement, and branding through personalized color communications while meeting business objectives like increasing payments and cross-selling over multiple phases.
This document summarizes a design management consultancy that helps companies maximize the value of design. It consults on design organization, strategy, and processes/tools through audits, projects, and workshops. It has experience working with major European manufacturers on initiatives like innovation mapping, design process definition, and design leadership programs. The consultancy's strengths include its long track record, dedicated consultants, leading-edge thinking applied pragmatically, and expertise in design management.
The document discusses prioritization in custom design services at NCR Corporation. It outlines challenges with multiple stakeholders, competing managers, and inflexible systems. It then presents a project prioritization model that scores projects based on criteria like market size, strategic fit, risk, and rewards. Finally, it discusses keeping the prioritization process simple through focusing on key projects, people/skills, and testing criteria.
The document discusses Bill McCeney's expertise in capture management and how he can help companies develop strategies to win new business opportunities, providing templates, training, and guidance to institute a capture process and mentoring staff. It outlines the benefits clients will receive, including catalyzing change, instituting a customized capture process, and facilitating capture sessions to develop a proven winning process. The document emphasizes that capture management is key to structuring the process of qualifying, developing, bidding for, and winning new business opportunities.
This short document contains a quote from Jony Ive stating that an idea is a thought that becomes a conversation. It then asks the reader what their favorite quote is.
This document provides guidance on developing an effective social media campaign, including understanding your goals and audience, engaging users through relevant content, and measuring outcomes using social media monitoring tools. It recommends creating a plan to publish content that interests your target audience where they engage online. Finally, it wishes the reader good luck and references a successful social media campaign by Volvo Trucks.
The document discusses the power and opportunities of mobile commerce (m-commerce). It notes that mobile usage and e-commerce are growing rapidly, with customers expecting mobile shopping capabilities. However, conversion rates on mobile are still low due to challenges like websites not being optimized for mobile and long loading times. The document recommends that companies test their mobile presence, optimize sites for mobile, and consider mobile apps and features like location-based services to improve the customer experience and take advantage of opportunities in m-commerce.
This document discusses mobile platforms and why businesses should utilize them. It first provides a history of major mobile platforms from 1999 to present, showing Apple iOS and Google Android switching as the top platforms from 2011-2013. Second, it lists several reasons why businesses should engage with mobile platforms, such as access to billions of users, location-based services, and tailored advertising. Finally, it outlines an in-class activity where students will analyze details of mobile platforms in small groups and debate which platform is superior.
Your digital identity is your future opportunity. Therefore, these slides give you an opportunity to understand more about what that really means to you and your business.
Learn what are the most talked about drawbacks of Social Networks including privacy, security, fraud, credibility, trust, cyberstalking and social profiling.
The document discusses using niche social networks for business innovation and product development. It provides examples of niche social networks focused on specific interests or demographics. It also discusses engaging with and monitoring niche social networks to generate new ideas, and preparing thoroughly before launching a social media presence. Metrics and features of different social media monitoring tools are briefly compared.
In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.
This talk covers popular mobile enabled features including, accelerometer, multitouch, gps, QR codes and location based services. It also covers the benefits for the businesses who decide to embrace these intelligent features to promote or sell their products.
The power of the continuous new developments of Web and Mobile platforms are changing the way we interact with friends, community, the government and business community. This talk will present some of the latest developments in Social Media including Blogs, Twitter, Facebook, F-Commerce, Google +1 and discuss how their online popularity is affecting the way we interact with customers and deliver brand values. This will lead the talk to the Groundswell and Relevance Web - the latest social trends where people help each other using social tools rather then waiting for the support from the business community.
This lecture covers the most popular marketing channels for eCommerce sites including: SEO PPC Social Media Affiliate Marketing Shopping Channel Management ,Video, Email Display Advertising Online PR/blogs Google Adwords. Then the lecture focuses on PPC and Social Media.
This document discusses eCommerce platforms Magento and Shopify. It provides an overview of why businesses use eCommerce content management systems (CMS) and highlights some key features of Magento and Shopify. The document outlines homework assignments for students to set up sample online stores using Shopify and answer questions about their experiences. It also suggests additional reading materials about Magento and Shopify for further research.
ThisdfdfdfdfThis lecture covers several fulfilment methods for an ecommerce site. In addition, it also examine advantages and disadvantages of using third party fulfilment services.
During this talk I cover trends of the mobile business technologies, relevant reading sources and why current mobile features are essential to the business community.
This talk covers three main and most popular mobile platforms, Google Android, Apple iOS and Blackberry OS. It also covers the benefits for businesses who decide to embrace mobile technologies.
1. eCommerce Budgets
Hajrë Hyseni,
University of Hertfordshire
Dec 2011
1
Wednesday, 14 December 11
2. Project planning
Creative, technical, integration, budgeting, testing and
promotion
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
3. Project planning
Creative, technical, integration, budgeting, testing and
promotion √
Setting and agreement of project goals and constraints
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
4. Project planning
Creative, technical, integration, budgeting, testing and
promotion √
Setting and agreement of project goals and constraints √
Assembling and briefing the project team
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
5. Project planning
Creative, technical, integration, budgeting, testing and
promotion √
Setting and agreement of project goals and constraints √
Assembling and briefing the project team √
Brainstorming creative ideas
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
6. Project planning
Creative, technical, integration, budgeting, testing and
promotion √
Setting and agreement of project goals and constraints √
Assembling and briefing the project team √
Brainstorming creative ideas √
Competitor and market analysis
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
7. Project planning
Creative, technical, integration, budgeting, testing and
promotion √
Setting and agreement of project goals and constraints √
Assembling and briefing the project team √
Brainstorming creative ideas √
Competitor and market analysis √
Analysis of business logic (selling, fulfilment, returns)
2
Wednesday, 14 December 11
8. Project planning
Creative, technical, integration, budgeting, testing and
promotion √
Setting and agreement of project goals and constraints √
Assembling and briefing the project team √
Brainstorming creative ideas √
Competitor and market analysis √
Analysis of business logic (selling, fulfilment, returns) √
2
Wednesday, 14 December 11
9. Project planning
Product modelling and database design
Promotion design and logic
Design of decision support tools to help shoppers select,
choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
3
Wednesday, 14 December 11
10. Project planning
Product modelling and database design √
Promotion design and logic
Design of decision support tools to help shoppers select,
choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
3
Wednesday, 14 December 11
11. Project planning
Product modelling and database design √
Promotion design and logic √
Design of decision support tools to help shoppers select,
choose and experience
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
3
Wednesday, 14 December 11
12. Project planning
Product modelling and database design √
Promotion design and logic √
Design of decision support tools to help shoppers select,
choose and experience √
Writing of all text pages (Terms & Conditions, Privacy)
Design and implementation of CRM integration
Design of customer service processes and systems
3
Wednesday, 14 December 11
13. Project planning
Product modelling and database design √
Promotion design and logic √
Design of decision support tools to help shoppers select,
choose and experience √
Writing of all text pages (Terms & Conditions, Privacy) √
Design and implementation of CRM integration
Design of customer service processes and systems
3
Wednesday, 14 December 11
14. Project planning
Product modelling and database design √
Promotion design and logic √
Design of decision support tools to help shoppers select,
choose and experience √
Writing of all text pages (Terms & Conditions, Privacy) √
Design and implementation of CRM integration √
Design of customer service processes and systems
3
Wednesday, 14 December 11
15. Project planning
Product modelling and database design √
Promotion design and logic √
Design of decision support tools to help shoppers select,
choose and experience √
Writing of all text pages (Terms & Conditions, Privacy) √
Design and implementation of CRM integration √
Design of customer service processes and systems √
3
Wednesday, 14 December 11
16. Project planning
Analysis of business logic (selling, fulfilment, returns)
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within
budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
4
Wednesday, 14 December 11
17. Project planning
Analysis of business logic (selling, fulfilment, returns) √
Wireframing/diagramming of processes and functionality
Agreement of functionality, specifications and plan within
budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
4
Wednesday, 14 December 11
18. Project planning
Analysis of business logic (selling, fulfilment, returns) √
Wireframing/diagramming of processes and functionality
√
Agreement of functionality, specifications and plan within
budget
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
4
Wednesday, 14 December 11
19. Project planning
Analysis of business logic (selling, fulfilment, returns) √
Wireframing/diagramming of processes and functionality
√
Agreement of functionality, specifications and plan within
budget √
Selection of platform, tools and hosting environment
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
4
Wednesday, 14 December 11
20. Project planning
Analysis of business logic (selling, fulfilment, returns) √
Wireframing/diagramming of processes and functionality
√
Agreement of functionality, specifications and plan within
budget √
Selection of platform, tools and hosting environment √
Graphical design (within brand guidelines)
Conversion of design into templates and style sheets
4
Wednesday, 14 December 11
21. Project planning
Analysis of business logic (selling, fulfilment, returns) √
Wireframing/diagramming of processes and functionality
√
Agreement of functionality, specifications and plan within
budget √
Selection of platform, tools and hosting environment √
Graphical design (within brand guidelines) √
Conversion of design into templates and style sheets
4
Wednesday, 14 December 11
22. Project planning
Analysis of business logic (selling, fulfilment, returns) √
Wireframing/diagramming of processes and functionality
√
Agreement of functionality, specifications and plan within
budget √
Selection of platform, tools and hosting environment √
Graphical design (within brand guidelines) √
Conversion of design into templates and style sheets √
4
Wednesday, 14 December 11
23. Project planning
Design of testing regime and tools
Implementation within shopping software, CMS or from
scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
5
Wednesday, 14 December 11
24. Project planning
Design of testing regime and tools √
Implementation within shopping software, CMS or from
scratch
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
5
Wednesday, 14 December 11
25. Project planning
Design of testing regime and tools √
Implementation within shopping software, CMS or from
scratch
√
Integration with stock and ordering systems
Integration with payment partner
Photography
Collection and manipulation of content
5
Wednesday, 14 December 11
26. Project planning
Design of testing regime and tools √
Implementation within shopping software, CMS or from
scratch
√
Integration with stock and ordering systems √
Integration with payment partner
Photography
Collection and manipulation of content
5
Wednesday, 14 December 11
27. Project planning
Design of testing regime and tools √
Implementation within shopping software, CMS or from
scratch
√
Integration with stock and ordering systems √
Integration with payment partner √
Photography
Collection and manipulation of content
5
Wednesday, 14 December 11
28. Project planning
Design of testing regime and tools √
Implementation within shopping software, CMS or from
scratch
√
Integration with stock and ordering systems √
Integration with payment partner √
Photography √
Collection and manipulation of content
5
Wednesday, 14 December 11
29. Project planning
Design of testing regime and tools √
Implementation within shopping software, CMS or from
scratch
√
Integration with stock and ordering systems √
Integration with payment partner √
Photography √
Collection and manipulation of content √
5
Wednesday, 14 December 11
30. Ways of making the project cheaper?
Shopify, Magento
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of
fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
31. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible
Accept a share of the revenue (or the business) instead of
fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
32. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible √
Accept a share of the revenue (or the business) instead of
fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
33. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible √
Accept a share of the revenue (or the business) instead of √
fees
Adapt templates etc from other sites
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
34. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible √
Accept a share of the revenue (or the business) instead of √
fees
Adapt templates etc from other sites √
Use low cost solutions such as Shopify or Magento
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
35. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible √
Accept a share of the revenue (or the business) instead of √
fees
Adapt templates etc from other sites √
Use low cost solutions such as Shopify or Magento √
Do additional work as revenue starts to flow
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
36. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible √
Accept a share of the revenue (or the business) instead of √
fees
Adapt templates etc from other sites √
Use low cost solutions such as Shopify or Magento √
Do additional work as revenue starts to flow √
Consider outsourcing tightly defined parts of the project
6
Wednesday, 14 December 11
37. Ways of making the project cheaper?
Shopify, Magento √
Get the client to do as much of the project as possible √
Accept a share of the revenue (or the business) instead of √
fees
Adapt templates etc from other sites √
Use low cost solutions such as Shopify or Magento √
Do additional work as revenue starts to flow √
Consider outsourcing tightly defined parts of the project √
6
Wednesday, 14 December 11
38. How much does a day cost?
Suppose a member of staff costs £25,000
National insurance adds 12.8% £3,200
Recruitment adds 15% £3750
Share of rent adds £2,500
Share of bandwidth, computer, desk etc adds £2,500
Other costs (stationary, telephones, travel, £2,500
entertainment) adds
Total other costs (57% oncosts) £14,450
7
Wednesday, 14 December 11
39. Total cost per day around £200
(and remember that billing for every day is hard)
8
Wednesday, 14 December 11
40. programming
(£40k)
project managers project managers
(£30-40k) (£30-40k)
sales Most people cost much
(£60k) more: design
(£30-40k+)
twitter manager
(£35-45k)
creative director
sys admin (£60k+)
(£35-45k)
9
Wednesday, 14 December 11
41. What do most
companies charge?
Blended rates (across all staff)
range from £600 - £1200+
per day
10
Wednesday, 14 December 11