The document discusses the power and opportunities of mobile commerce (m-commerce). It notes that mobile usage and e-commerce are growing rapidly, with customers expecting mobile shopping capabilities. However, conversion rates on mobile are still low due to challenges like websites not being optimized for mobile and long loading times. The document recommends that companies test their mobile presence, optimize sites for mobile, and consider mobile apps and features like location-based services to improve the customer experience and take advantage of opportunities in m-commerce.
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
Knotice (pronounced “notice”) provides advanced data management to support highly targeted marketing communications through today’s primary direct digital channels of email, mobile, online advertising and the Web. As a result of Knotice’s native unified platform capabilities, the company is also able to offer an advanced level of actionable analytics, deriving key insights on timely and relevant topics – in this case, the degree of email open activity occurring on mobile devices for permission-based email marketing campaigns.
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
Knotice (pronounced “notice”) provides advanced data management to support highly targeted marketing communications through today’s primary direct digital channels of email, mobile, online advertising and the Web. As a result of Knotice’s native unified platform capabilities, the company is also able to offer an advanced level of actionable analytics, deriving key insights on timely and relevant topics – in this case, the degree of email open activity occurring on mobile devices for permission-based email marketing campaigns.
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
New Research from the Edison Research / Arbitron Internet and Multimedia series on how Americans use Smartphones. Included are insights on mobile commerce, mobile social networking and other mobile-enabled behaviors.
Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
New Research from the Edison Research / Arbitron Internet and Multimedia series on how Americans use Smartphones. Included are insights on mobile commerce, mobile social networking and other mobile-enabled behaviors.
Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
Conversation Index: Mapping the Value of the Social World by Bazaar VoiceWaqar Riaz
Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC).
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
Your digital identity is your future opportunity. Therefore, these slides give you an opportunity to understand more about what that really means to you and your business.
Learn what are the most talked about drawbacks of Social Networks including privacy, security, fraud, credibility, trust, cyberstalking and social profiling.
In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.
This talk covers popular mobile enabled features including, accelerometer, multitouch, gps, QR codes and location based services. It also covers the benefits for the businesses who decide to embrace these intelligent features to promote or sell their products.
The power of the continuous new developments of Web and Mobile platforms are changing the way we interact with friends, community, the government and business community. This talk will present some of the latest developments in Social Media including Blogs, Twitter, Facebook, F-Commerce, Google +1 and discuss how their online popularity is affecting the way we interact with customers and deliver brand values. This will lead the talk to the Groundswell and Relevance Web - the latest social trends where people help each other using social tools rather then waiting for the support from the business community.
This lecture covers the most popular marketing channels for eCommerce sites including: SEO PPC Social Media Affiliate Marketing Shopping Channel Management ,Video, Email Display Advertising Online PR/blogs Google Adwords. Then the lecture focuses on PPC and Social Media.
This lecture introduces an opportunity of building ecommerce websites without the need to have programming language. It covers Shopify, Magento and other platforms. In addition, it provides advantages and disadvantages of building ecommerce sites using these platforms.
ThisdfdfdfdfThis lecture covers several fulfilment methods for an ecommerce site. In addition, it also examine advantages and disadvantages of using third party fulfilment services.
During this talk I cover trends of the mobile business technologies, relevant reading sources and why current mobile features are essential to the business community.
This talk covers three main and most popular mobile platforms, Google Android, Apple iOS and Blackberry OS. It also covers the benefits for businesses who decide to embrace mobile technologies.
1. The Power of M-Commerce
Hajrë Hyseni
Feb 2013
Wednesday, 20 February 13 1
2. Mobile trends
Challenges
Opportunities
Today
Mobile site vs Mob app
Take aways
Wednesday, 20 February 13 2
3. •40% increase of on mobile devices in 2012
•Customers spend more time on their mobile than Desktops
•Click-Through Rates are higher on mobile than Desktop
•Customers expect Mobile shopping On-The-Go
•The web is going mobile
•2013 to reach1billion mobile users worldwide
•24% of the mobile users in the UK accessed ecommerce
•Speedy service thanks to 4G
AllThingsDigital (2012)
Wednesday, 20 February 13 3
5. m-Commerce
mCommerce
Mobile e-commerce
Mobile Commerce
Any interaction in which a financial transaction
is enabled or executed with a mobile phone
Wednesday, 20 February 13 6
8. Most influential promotion
1.Percent Off
2.Free Shipping
3.Money Off
4.By One Get One Free
5.Gift Purchase
6.Reward Points
Marketing Profs (2012)
Wednesday, 20 February 13 8
13. • Website not optimised for small screens
• Connections speed
WHY Loading time
•
• Sending users to non-mobile pages
DON’T • No checkout options (reserve, cash on
CUSTOMERS delivery, wishlist)
BUY? • Privacy and security
• No store locators provided
• Pop-up windows
• Poor customer journey
Wednesday, 20 February 13 13
14. • Website not optimised for small screens
No Pre-flight
testing • Connections speed
WHY Loading time
•
• Sending users to non-mobile pages
DON’T • No checkout options (reserve, cash on
CUSTOMERS delivery, wishlist)
BUY? • Privacy and security
• No store locators provided
• Pop-up windows
• Poor customer journey
Wednesday, 20 February 13 13
17. •LBS - Location Based Services
•Social Networking
•More and much more mobile search
•Mobile commerce
•Mobile payment
•MIM - Mobile Instant Messages
•Email, video and sharing
•Mobile gaming
•Faster mobile processors (Dual- and quad-core)
Wednesday, 20 February 13 16
18. Location, Location, and Location Based Services
Kiss Metrics (2012)
Wednesday, 20 February 13 17
20. Synchronise
services for every
touchpoint
e.g. iCloud
Thompson (2013)
Wednesday, 20 February 13 19
21. Mobile site vs Mobile App
• Appears inside the browser • Native on devices so enable enhanced
• Accessible 99% of web-enabled devices functionality
• Don’t need a user to download anything • Example is barcode and picture scanning
• Detects the user’s device and automatically • Apps can be more immersive
format content for optimal viewing.
Wednesday, 20 February 13 20
24. •Mobile is easier and harder than it looks
•Optimisation requires effort and plan
•Apps should be build with customer journey in mind
•Mobile and Social go together
•Assessment of the mobile presence is key
•Be prepared to match functionalities with business needs
•Be prepared to make recommendations
•Mobile is the present and the future of social and business
•Consider NFC Payment (NFC - two way communication)
Wednesday, 20 February 13 23