This document provides guidance on planning and producing an audiovisual production (AVP). It discusses that an AVP can be used as a communication tool for businesses, education, and other organizations to tell their story. The document outlines the pre-production, production, and post-production stages. It emphasizes making preliminary decisions about the purpose and audience, creating a plan and budget, developing the core story and message, creating a shot list, and avoiding common mistakes like an unclear message or inadequate budget. Teams are instructed to work through activities to answer planning questions, develop a story outline, and finalize production plans.