Power Blogging

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Power Blogging

  1. 1. Power Blogging Indiana Aerospace University April 26, 2014 Cebu
  2. 2. #EdTech in the Classroom Let’s get to know each other. www.nancycudis.com
  3. 3. #EdTech in the Classroom • How to identify, grow and find success in your blog’s niche • How to craft the perfect blog post • How to gain readership and a loyal following • How to promote your blog posts on social media • How to behave online Power Blogging: What to expect www.nancycudis.com
  4. 4. #EdTech in the Classroom This is going to be a four-hour experiential sharing. Discussion + Exercises + Group Sharing + Games + Output (Blog) Power Blogging: What to expect www.nancycudis.com
  5. 5. #EdTech in the Classroom • Blogger • Advocate • Teacher • Professional Writer • Business Owner Who is your facilitator? www.nancycudis.com
  6. 6. #EdTech in the Classroom What is a blog? www.nancycudis.com
  7. 7. #EdTech in the Classroom What is a blog? www.nancycudis.com A type of website usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. www.problogger.net
  8. 8. #EdTech in the Classroom • Navigation • Header, footer, content • Sidebar • Categories of posts • Archives • Content + images = blog post • Contact page • About page www.blogbasics.com Characteristics of a blog www.nancycudis.com
  9. 9. #EdTech in the Classroom An example of a blog www.nancycudis.com
  10. 10. #EdTech in the Classroom An example of a blog www.nancycudis.com
  11. 11. #EdTech in the Classroom An example of a blog www.nancycudis.com
  12. 12. #EdTech in the Classroom An example of a blog www.nancycudis.com
  13. 13. #EdTech in the Classroom To summarize www.nancycudis.com
  14. 14. #EdTech in the Classroom • Reflect and write down: Why do you want to blog? • Group sharing Exercise www.nancycudis.com
  15. 15. #EdTech in the Classroom • Share your passion? • Make money? • Build your personal brand? • Just for the fun? • For business? Why do you blog? www.nancycudis.com
  16. 16. #EdTech in the Classroom Why do you blog? www.nancycudis.com
  17. 17. #EdTech in the Classroom Why do you blog? Saptarshi RoyChaudhury www.nancycudis.com
  18. 18. #EdTech in the Classroom In my case www.nancycudis.com Blogging for Passion (Writing) Blogging for Advocacies Blogging for Education Blogging for Branding Blogging for Business Collaborations Teaching Services
  19. 19. #EdTech in the Classroom Planning is key • Start Now – A number of people regret spending too much time thinking about blogging and not actually blogging. • Plan – Some regretted that they didn’t put a little more thought into their blogging before they started. www.nancycudis.com
  20. 20. #EdTech in the Classroom Remember Too much planning can kill a blog (or at least can kill the opportunity for your blog to become established as first and can kill your passion for a topic). Not enough planning can lead to a blog that doesn’t reach it’s potential because its foundations are shaky. www.nancycudis.com
  21. 21. #EdTech in the Classroom • Reflect and write – Define your mission (why blog?) – Paint a picture of your vision – What do you want to achieve with your blog? – What do you want to say? – How will you say it? – Devise a strategy and action plan Exercise www.nancycudis.com
  22. 22. #EdTech in the ClassroomExercise www.nancycudis.com
  23. 23. #EdTech in the Classroom Game www.nancycudis.com
  24. 24. #EdTech in the Classroom Choosing your blog niche • What is niche? – A niche market is the subset of the market on which a specific product is focusing – STAR Sport and ESPN target a niche of sports enthusiasts. www.nancycudis.com
  25. 25. #EdTech in the Classroom • What is niche blogging? – Targeted to a niche market – Casual fashion tips for teens, book reviews for enthusiasts of paranormal romance www.nancycudis.com Choosing your blog niche
  26. 26. #EdTech in the Classroom • Is your blogging niche broad or narrow? • Could you talk about your niche morning, noon, and night? • Don’t be afraid to tweak your niche along the way Finding your blog’s niche www.nancycudis.com
  27. 27. #EdTech in the Classroom www.nancycudis.com Finding your blog’s niche
  28. 28. #EdTech in the Classroom Exercise www.nancycudis.com • Think of a niche you want for your blog. • Write it down and encircle.
  29. 29. #EdTech in the Classroom Creating your blog’s topics www.nancycudis.com
  30. 30. #EdTech in the Classroom An example www.nancycudis.com
  31. 31. #EdTech in the Classroom • Reflect and map out the topics that your chose niche can generate. Exercise www.nancycudis.com
  32. 32. #EdTech in the Classroom Creating a blog editorial calender www.nancycudis.com
  33. 33. #EdTech in the Classroom Creating a blog editorial calender www.nancycudis.com
  34. 34. #EdTech in the Classroom • Select four topics from your mind map • Arrange them according to degree of interest • Create a blog editorial calendar using this table: Exercise www.nancycudis.com
  35. 35. #EdTech in the Classroom Exercise Date to be published Working title Inspiration/ examples Keywords to target Call to action Status www.nancycudis.com
  36. 36. #EdTech in the Classroom Choosing the platform www.nancycudis.com
  37. 37. #EdTech in the Classroom Deciding on your domain name www.nancycudis.com
  38. 38. #EdTech in the Classroom • Plan before you write • Avoid editing while writing • Don’t go straight from writing into editing • Edit the big picture first Writing your first blog post www.nancycudis.com
  39. 39. #EdTech in the Classroom • Cut down your introduction • Add a call to action • Don’t let Spellcheck do your proofreading • Don’t agonize over making it perfect • Preview your post and check the formatting www.nancycudis.com Writing your first blog post
  40. 40. #EdTech in the Classroom • They're vs. Their vs. There – They're going to love going there. I heard their food is the best! • Your vs. You're – You made it around the track in under a minute -- you're fast! – How's your fast going? Are you hungry? • Its vs. It's Common grammar mistakes www.nancycudis.com
  41. 41. #EdTech in the Classroom • Incomplete Comparisons – Our car model is faster, better, stronger. • Passive Voice • Dangling Modifiers – After declining for months, Jean tried a new tactic to increase ROI. (?) – Jean tried a new tactic to increase ROI after it had been declining for months. Common grammar mistakes www.nancycudis.com
  42. 42. #EdTech in the Classroom See what I mean? www.nancycudis.com
  43. 43. #EdTech in the Classroom Getting readers to visit your blog www.nancycudis.com
  44. 44. #EdTech in the Classroom Be responsible. www.nancycudis.com
  45. 45. #EdTech in the Classroom Exercise www.nancycudis.com Date to be published Working title To be shared on (social media)
  46. 46. #EdTech in the Classroom Pay it forward. Then you’re getting visitors… www.nancycudis.com
  47. 47. #EdTech in the Classroom • Create a habit of this entire process. Be a power blogger! www.nancycudis.com
  48. 48. #EdTech in the Classroom “It’s still magic even if you know how it’s done.” –Terry Pratchett www.nancycudis.com
  49. 49. #EdTech in the ClassroomThank you. Nancy Cudis Proprietor | Professional Writer The Memoriter Writing Service nrcudis@gmail.com www.nancycudis.com @nrcudis

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