Media Convergence, and the Players in the Global Media System


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This is my class report in my Global Media Environment class.

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  • Media Convergence is also known as “concentration of media ownership” or “media consolidation”.
  • Media Convergence, and the Players in the Global Media System

    1. 1. Media Convergence,and the Players in theGlobal Media SystemBy Nancy R. Cudis1 July 14, 2012
    2. 2. Media Convergence Fewer individuals and organizations control increasing shares of the mass media No longer a recent development (since the 1980s) Viewed as a business expansion Result: A global commercial media system dominated by a small number of superpowerful, mostly US-based transnational media corporations2 July 14, 2012
    3. 3. Definition of Terms Media mergers: one media-related company buys another company for control of their resources • To increase revenues • To increase viewership Media oligopoly: a few firms dominate a market (as a result of buyouts, forced or otherwise)3 July 14, 2012
    4. 4. Contributing factors Deregulation – frees economic activity from the binding rules of the government • Brought upon by pressure from IMF, World Bank, and US Government New satellite digital technologies4 July 14, 2012
    5. 5. Why merge? to reduce labour, administrative and material costs to use the same media content across several media outlets to attract increased advertising by providing advertisers with package deals and one- stop shopping for a number of media platforms to increase brand recognition and brand loyalty among audiences through cross- promotion and cross-selling.5 July 14, 2012
    6. 6. The Players: In the late 90s Time Warner ($24 billion) The Walt Disney Company ($22 billion) Bertelsmann ($15 billion) Viacom ($13 billion) Rupert Murdoch’s News Corporation ($11 billion)6 July 14, 2012
    7. 7. The Players: As of 2010 The Walt Disney Company News Corporation Time Warner Viacom7 July 14, 2012
    8. 8. The Players: A Scenario The Walt Disney Company  Broadcasting (31 % of its income)  Theme parks (23 %)  Creative content--films, publishing, and merchandising (46 %)8 July 14, 2012
    9. 9. The Players: A Scenario Disney selected holdings:  The U.S. ABC TV and radio networks  10 U.S. TV stations and 21 radio stations  U.S. and global cable television channels: Disney Channel, ESPN, ESPN2, ESPNews; holdings in Lifetime, A&E and History channels  Americast, interactive TV joint venture with several telephone companies  Theme parks and resorts: DisneyLand, Disney World9 July 14, 2012
    10. 10. The Players: A Scenario Disney selected holdings  Controlling interests in the NHL Anaheim Might Ducks and major league baseball’s Anaheim Angels  Consumer products, including more than 500 Disney retails stores worldwide  Disney Quest: a chain of high tech arcade game stores  Disney Cruise Line10 July 14, 2012
    11. 11. The Players: A Scenario Disney selected holdings  Several major film, video, and TV production studio: Disney, Miramax, and Buena Vista  Magazine and newspaper publishing, through its subsidiaries: Fairchild Publications and Chilton Publications  Book publishing: Hyperion Books  Music labels: Hollywood Records, Mammoth Records, Walt Disney Records11 July 14, 2012
    12. 12. Rules of Thumb Treat global market as an arena for competition Dominate the markets; you must be big enough that your competition can’t buy you out Have interests in numerous media industries12 July 14, 2012
    13. 13. In the Philippines13 July 14, 2012
    14. 14. In the Philippines14 July 14, 2012
    15. 15. In the Philippines ABS-CBN Corporation  ABS-CBN in other locations outside the Philippines  Radio stations  Cable TV  Publishing15 July 14, 2012
    16. 16. Think about it. By any standard of democracy, such a concentration of media power is troubling, if not unacceptable.16 July 14, 2012
    17. 17. Issues Loyalty to advertisers than to public interest Reduction in market-based competition (equity joint ventures) Loss in diversity of viewpoints Less diversity in programming and reporting17 July 14, 2012
    18. 18. Issues Less coverage of local issues Less independent and critical journalism Media content is treated as a product Feeds the culture of consumerism18 July 14, 2012
    19. 19. Questions?19 July 14, 2012