This document defines common broadcasting terms used in radio and television. It provides definitions for various terms including station identification, station ID, time check, spiel, sign on, sign off, opening billboard, closing billboard, commercial spots, plug, commercial break, bumpers, announcement-on-board, live credits, closing credits, dead air, ad lib, stingers, music bed, sound effects, taped-on-air, program grid, program plan, and sequence guide. Each term is defined in 1-2 sentences with some terms including examples. The document aims to educate readers on industry terminology.

1. Common Broadcasting
Terms IN RADIO & tv
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

2.  Station Identification
 Identify the station
 Contains the Call Sign and Station Handle
 Uses the official jingle of the station as its background
Station ID
WHAT IS A STATION ID?
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

3.  Live announcement of the exact clock time.
 All stations are mandated to announce the official time
from PAG-ASA.
Time Check
WHAT IS A time check?
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

4.  Fast short narration of a program’s body or content.
 It might be:
 program intro/extro
 segment intro/extro
 Sign on/sign off spiel
 Standup
SPIEL
BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

5.  Official introduction of the station and it is played before
the station starts its daily broadcast. It is required by law.
 It contains the following:
 National Anthem
 Name of the station/company,
its Operator Category & Address
 Frequency Assignment
 Operating Power
 License Details
 Technical Staff
Sign ON

6.  Official introduction of the station and it is played before the station
starts its daily broadcast. It is required by law.
 It contains the following:
 National Anthem
 Name of the station/company,
its Operator Category & Address
 Frequency Assignment
 Operating Power
 License Details
 Technical Staff
Sign ON
The Flag and Heraldic
Code of the Philippines
(RA 8491)
DXAA-FM
Your Intelligent Radio
92.5Khz in the
FM band
10,000 watts
License number & duration as
issued by NTC
Names of the technicians with their NTC
license

7.  Official statement to end the day’s broadcast. It has the
same contents as the Sign On spiel but the National
Anthem is played at the end of the spiel.
 It contains the following:
 Name of the station/company,
its Operator Category & Address
 Frequency Assignment
 Operating Power
 License Details
 Technical Staff
 National Anthem
Sign OFF

8.  Opening Billboard.
 It introduces a program or segment
 Brief announcement (usually not more than 10 seconds long)
identifying the sponsors. It is broadcast at the beginning and/or
at the end of a sponsored radio or television program.
 “This portion is brought to you by..”
OBB

9.  Closing Billboard.
 It closes a program or segment
 Program CBB/Extro
 Commercial CBB
 Tells the sponsors of the program or segment
 “This portion WAS brought to you by… “
CBB

10.  Paid advertisements by a known sponsors with a
specific duration:
 5-seconds
 15-seconds
 30-seconds
 60-seconds
Commercial Spots
"commercial" is usually restricted to TV and radio whereas advertisements can be found in magazines/newspapers,
on billboards in public places as well as on TV , radio and the Internet nowadays.

11.  Non-paid message either a program advisory or info-
development information. It is either produced by the
station or by other outfit organization.
PLUG

12.  Time allotted for airing commercials, program plugs
and info-development plugs.
 Types of Commercial Break:
 Commercial Gap - time for commercial within a
program
 Break Spot - time between after the end of a
program and the next program.
 Duration of comgap:
 Metro Manila - 18 mins/hour
 Provinces - 20 mins/hour
Commercial Break

13.  The very brief, yet visually complex, program material
separating a show from a commercial gap or other
program segments.
Bumpers

14.  Announcement-On-Board - live mention of an
announcement or sponsorship.
AOB

15.  Live mention of an acknowledgment, especially minor
sponsors (make-up artists, etc.)
Live Credits

16.  Found at the end of the program (TV) which details
the production staff, sponsors, and other
people/groups behind the success of a production.
Closing Credits

17.  Refers to a period-- three or more seconds of
“unnecessary” silence.
Dead Air

18.  ad libitum - speech or action that has not been
scripted or specifically rehearsed.
Ad Lib

19.  Music or sound effects -- used to stress a statement
 Voice
 Laughter
 Applause
 Etc…
Stingers

20.  Influences our moods and experiences.
Music Bed

21. Sound Effects
 helps “complete” the pictures that we
create in our minds.

22.  Taped-On-Air – it’s the recording of the program’s
episodes. The National Telecommunications
Commission requires all broadcast stations to
preserve the recordings for 10 days.
TOA

23.  It is the schedule of programs.
Program Grid

24. Program Grid Sample

25. Program Grid

26. Program Grid

27.  It is prepared by the program producer with details of
the contents of the days program.
 It should be prepared per episode basis.
 Acts as the guide of the program handlers and
producers.
 Sample
Program Plan

28. Basic Components of
Program Plan
*Background Information
*Statement of Objectives
*Target Audience Definition
*Strategy
*Overall Scheduling Considerations

29.  It shows the sequence of the segments/portions of
the program that guides the announcers and
technicians for the smooth flow of the program.
 Sample
Sequence Guide

30. THANK YOU FOR READING!
CHELDHAYE