This document provides a series of questions for a client to consider that will help determine the appropriate budget and concept for a corporate video production. It addresses questions about the purpose of the video, target audience, development of concepts, deadlines, budget, production elements, locations, use of actors, length, and reference videos. Answering these questions thoroughly will allow the video to be tailored to the client's needs cost effectively.

2. By considering these questions, you can help us to create a video and
a plan that suits your needs and achieves your goals in the most
financially savvy way possible. This questionnaire also plays a big role
in deciding the budget of the desired corporate video production. So
kindly consider these questions that affect the cost & concept of video
production.

3. WHAT IS THE PURPOSE OF MAKING THE VIDEOS?
Firstly you need to understand the purpose of the video that whether the
video is the part of the company presentation or social media promotion.
There are different aspects and procedures which are to be considered in
making of any video. Once you define the exact purpose of the video, you
are going to the right way…

4. WHO IS YOUR TARGET AUDIENCE?
Today, perhaps than ever before, defining your target market is imperative
to creating a marketing tool (Video) that works. Once you know who it is
you're going after then you can begin to conceptualize around how you
will market to them so they can be made interested in being associated
with you.

5. DO YOU ALREADY HAVE A CONCEPT, OR ARE
WE DEVELOPING ONE FOR YOU?
Video concept is the actual structure of your video. This question will
define the complexity of the project. Because there are several additional
steps for script approval and at any point client may ask for script
enhancement. There’s less complexity & time consumption if the client
provides the script draft so you can simply bring it to life.

6. WHAT IS YOUR IDEAL DEADLINE?
If you want a good video that includes, ideation, scripting, production &
final editing then you should have enough time to meet the deadline. It is
a real challenge to develop a good video presentation within a span of 15
20 days. If the client expects the finished product within a short span of
time then you need to have an eminent creative team & fair experience to
meet the deadline.

7. DO YOU HAVE ANY BUDGET?
Budget is the key factor to define the video quality. You can add more and
more integrants in your video as per your budget. The project cost will
depend on how realistic client expectations are or can their expectations
fit in the desired budget.

8. WHAT ARE THE MAJOR PARTS TO SHOOT?
DETERMINES WHICH EQUIPMENT WE NEED
Shooting is one of the major aspects of video production in terms of cost
& quality. Do you have any preference regarding the camera, lights, drone
or any other allied equipment? What areas you want to cover or shoot.
These aspects definitely matter for your deliverable project.

9. WHAT IS YOUR SHOOTING LOCATION?
Are the production facilities up to date? Your shooting location actually
defines the footage quality, always do recce or share a snapshot of
shooting location, so that production crew has fair idea about the real time
conditions prevailing in the shooting location.

10. DO YOU WANT PROFESSIONAL ACTORS OR
VOICE- OVER ARTISTS? OR USING YOUR OWN
PEOPLE FOR THE SAME?
Hiring a professional actor definitely increases your video cost but it also
generates more engagement. Your video voice over is an incredibly
important factor to the success of your video quality. We always prefer
professional voice over artist rather than your own people. Yes, it can add
few amount of money in your budget but also create a good impact in
your final product.

11. HOW LONG SHOULD BE THE VIDEO?
(SUGGESTED: SHORTER IS BETTER)
Generally, the client is unaware about video duration; they strained to
showcase each & every information about their company with a span of 6
– 8 mins. that is so easy to develop for any vendor. The ultimate
challenge for any video production company is to create a shorter video
showcasing the all relevant information, visual, content etc.

12. DO YOU HAVE ANY VIDEO FOR REFERENCE
THAT’S COMPARABLE TO WHAT YOU WANT?
This question will help you to closely identify client expectations and
anticipated cost for the project. Reference videos are always beneficial
for both the parties in terms of ideation, budget, timeline etc. Always do
some research before reaching to the vendor, so that your vendor can
understand your exact requirements or expectations & can help you to
resolve your communication impediments?

13. By considering these questions, you can help us to
create a video and a plan that suits your needs and
achieves your goals in the most financially savvy way
possible. This questionnaire also plays a big role in
deciding the budget of the desired corporate video
production. So kindly consider these questions that
affect the cost & concept of video production.
Keep Calm &Capture Awesome Moments!!