This document discusses strategies for explosive growth in pay-per-click (PPC) advertising through growth hacking techniques. It begins with an overview of traditional PPC models and what growth hacking is. Examples are provided of PPC growth hacking, such as leveraging new advertiser algorithms or running non-click campaigns. Cross-industry growth hacking examples from companies like Hotmail, AirBnB and Twitter are also examined. The document encourages attendees to apply these techniques to their own websites and shares additional resources on growth hacking.