Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Tom Haslow - Strategic Planning PortfolioTom Haslow
This portfolio contains 3 case studies of projects completed at Miami Ad School’s Account Planner’s Boot Camp. They represent collaborative work with two talented and dedicated teams.
The targets are diverse, as are the brands and business challenges. What unites them is thoughtful research and creative thinking about how to solve problems and create opportunities for brands. They are all driven by good ideas.
After the case studies, there is a short section about my life and previous experience.
I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills.
I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is.
On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...»
I agree.
Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university!
But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships.
If this document reached you, it is because I feel I could successfully achieve this with you and your team.
Peace.
Account Planning Portfolio (Draft) - Jason PotteigerJason Potteiger
My name is Jason Potteiger and I am an account planner seeking an agency. This is a first draft of my planning portfolio. More updates and revisions to follow. Feedback, notes and criticism are always welcome. Thanks, @JPotteiger.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Tom Haslow - Strategic Planning PortfolioTom Haslow
This portfolio contains 3 case studies of projects completed at Miami Ad School’s Account Planner’s Boot Camp. They represent collaborative work with two talented and dedicated teams.
The targets are diverse, as are the brands and business challenges. What unites them is thoughtful research and creative thinking about how to solve problems and create opportunities for brands. They are all driven by good ideas.
After the case studies, there is a short section about my life and previous experience.
I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills.
I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is.
On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...»
I agree.
Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university!
But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships.
If this document reached you, it is because I feel I could successfully achieve this with you and your team.
Peace.
Account Planning Portfolio (Draft) - Jason PotteigerJason Potteiger
My name is Jason Potteiger and I am an account planner seeking an agency. This is a first draft of my planning portfolio. More updates and revisions to follow. Feedback, notes and criticism are always welcome. Thanks, @JPotteiger.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
Most companies have a goldmine of data, yet lack the ability to know what to do with it. In this talk, Monica shared perspective on how to evaluate data, package it, and turn it in to additional revenue streams.
Main takeaways:
- Identify use cases for data.
- Turn those use cases in to product offerings.
- Create a pricing model & collect revenue.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Reeport Partner presentation - Mixing site- and ad- centric data despite the ...AT Internet
Presented during the Digital Analytics Forum 2019, Etienne GAUTHERON, Director, Product & Operations at Reeport explains the importance of a powerful reporting when launching media campaigns. Watch it to know more about the 5 lessons they have learned from the analysis of 8,000 dashboards, as well as the relevance of the AT Connect Reeport connector.
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
Most companies have a goldmine of data, yet lack the ability to know what to do with it. In this talk, Monica shared perspective on how to evaluate data, package it, and turn it in to additional revenue streams.
Main takeaways:
- Identify use cases for data.
- Turn those use cases in to product offerings.
- Create a pricing model & collect revenue.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Reeport Partner presentation - Mixing site- and ad- centric data despite the ...AT Internet
Presented during the Digital Analytics Forum 2019, Etienne GAUTHERON, Director, Product & Operations at Reeport explains the importance of a powerful reporting when launching media campaigns. Watch it to know more about the 5 lessons they have learned from the analysis of 8,000 dashboards, as well as the relevance of the AT Connect Reeport connector.
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
Similar to 6 Steps to Building the Ultimate Integrated Marketing Framework with Productboard's VP of Revenue Marketing (20)
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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6 Steps to Building the Ultimate Integrated Marketing Framework with Productboard's VP of Revenue Marketing
1. UP NEXT: 6 Steps to Building the
Ultimate Integrated Marketing Framework
with Productboard
Sheridan Gaenger
Vice President of
Revenue Marketing
Productboard
2. 6 Steps to Building the Ultimate
Integrated Marketing Framework with
Productboard
Sheridan Gaenger
Vice President of
Revenue Marketing
Productboard
4. And everyone has an idea and an
opinion!
CFO
CRO CS
CEO
EPD
My
Dad?
5. Who do you listen to?
Who kicks the thing off?
So where do you start?
How do we measure what works?
How do we measure what doesn’t?
What method of communication is best?
7. 6 Steps to Building the
Ultimate Integrated Marketing
Framework
Step 1: Understand Your GTM and Attribution Model
Step 6: Activate and Measure Your Campaigns
Step 5: Plan Your Campaign Content X Funnel Stage
Step 4: Develop Your Campaign Themes
Step2: Hire the Right Team
Step 3: Build Your Messaging and Personas Maps
Bonus content! The 7th Step!
12. PMM 1
PMM 2 Content
Customer
Case
Studies
VP
or CMO
Demand
Gen
Brand/
Creative
Director
Field
Marketing
Regional
Manager 1
Regional
Manager 2
Coordina-
tor
Comms
Internal AR / PR
Website
Engineer
Digital
Coordina-
tor
Campaign
Manager 1
ABM Growth
Step 2
Hire the Right Team ($10 - $50M)
Customer
Marketing
Designer 1
Designer 2
13. Problem
Promise
Difference
Theme
Platform
Benefits
Icing
Chartio JOIN teams ON data
Connect, Explore, Visualize, Collaborate
Speed and Flexibility | Visually Beautiful | Make it your own| Bring teams together
Empower an entire organization to work with data
Too much data, disparate
teams, outdated data process
Step 3
Positioning: Define Your Messaging House
Hemisphere
Data Focused Collaboration to help
teams work more effectively, using data
as the center of decision making
The right data, to the right people,
to make effective team decisions
We empower Data Analysts with an Agile Analytics approach
14. Step 3
Positioning: The Problem and Solution Statement
We the Data Analyst are tasked with
getting answer for our business units.
Business stakeholders want data in fast
and don’t have time to learn.
We want something new, the next cool thing
and innovative and iterative.
Chartio’s democratizes the data with Agile Analytics.
Speed and Flexibility. Visually Beautiful.
Make it your own. Bring teams together.
Chartio enables teams to close the data workflow gap
with Data Focused Collaboration.
The Problem The Solution
Difference
Platform
Benefits
15. Step 3
Positioning: Messaging Framework
Company Mission JOIN Teams ON data
Problem statement Organizations have become more team oriented, and real-time collaboration a key to make fast decisions. However, in the data analytics
world, it’s still often just a siloed work environment, and there is a workflow problem between the data analysts and the business
stakeholders. Data is not understood and decisions are not made fast enough.
Corporate Narrative Chartio takes a collaborative approach to data. We eliminate the siloed work environment with a real-time, collaborative analytics
platform. We bring teams and data together to answer problems.
One-line differentiator Chartio is the only platform that brings together teams and data leveraging an Agile Analytics approach. With a Data Focused
Collaboration platform, teams can Connect, Explore, Visualize and Collaborate to data needed to get answers.
Competition Tableau, Looker, Mode
Segment Narrative Individual Contributor
(Educate)
Data Scientist, Data Analyst
Champion (Support)
Director/Vice President
Economic Buyer (Align)
C-Level
Solution Narrative Chartio is a leader in new, innovative
methods of building data- Agile Analytics
Chartio is Data Focused Collaboration,
they help get everyone on the same page.
We help transform your business
with INNOVATIVE, data-lead decision
making. We partner with the best
of breed tools across the analytics space.
16. Step 3
Positioning: Understand Your Economic Buying Team
VP of
Business
Data
Director /
VP of
Engineering
Analytics
Operations
Data
Science
Data
Engineering
Economic Buyer
(Align)
Champion
(Support)
Individual Contributor
(Educate)
CIO
Agile
Analyst
17. Skills
SQL
R
Python
Julia
Excel
PPT
Step 3
Positioning: Understand Buying Team Members Better Through Persona Docs
Agile
Analyst
Age: 34
Marital Status: Single
Hobbies: Traveling, Photography,
Gaming, Tennis
Lives in: San Francisco, CA
Most used Apps: Google Maps,
Chrome, Steam
Education: Computer Science,
Math
Titles
Data Analysts, Senior Business Analysts, People Data Analysts, Data Analyst -
Revenue.
Personality
Curious
Collaborative and helpful
Committed to personal growth
Wants to learn the business
Love to present their dashboards
Share knowledge with others
Tasks
Develop strong collaborative relationships with key stakeholders- sales, finance, IT, etc.
Present key learnings to C-level teams. Simplify complex problems and huge data sets
to extract insights. Be detailed-oriented and hit time sensitive deadlines.
Individual Contributor
Not usually the holder of budget, key champion.
18. Campaign 1:
Visual SQL Launch
Persona C
Step 4
Develop Your Themes (6 Months - 18 Months)
Tagline: We Empower Data Analysts with an Agile Analytics Approach
Theme 1: Make Every Team Informed
Campaign 1:
Powering Agile Analytics
Persona A
Campaign 2:
Democratizing Data
Persona B
Differentiator: Chartio is the only platform that brings together teams and data leveraging an Agile Analytics approach.
Theme 2: Making Data Beautiful and Collaborative
Campaign 2:
Embedded Analytics
Persona A
Theme 2.5: Competitive and Market Trends
Campaign 1:
Chartio Certification
Persona A
Campaign 2:
Mode Switcher Campaign
Persona C
19. Step 5
Campaign Development: Map Out Content by Funnel Stage
Theme 1
Make Every Team Informed
Best practice,
test at least two
assets x stage.
Target Persona
Agile Analyst
Thought-leadership
content and blogs
How Chartio uses
Chartio webinar
AMA with
Customer / Partner
Agile Analyst
demo
Comparison docs
Customer emails
and product news
Campaign 1
Powering Agile Analytics
MOFU
BOFU
TOFU
Customer videos
& testimonials
Guided trial
20. Step 6:
Campaign Planning and Execution: Project Manage Your Deliverables
eBook Kick-off call
with Design, Paid
and PMM
Customer Webinar
Sync
Sales Enablement
Session with
Campaign Kits
LAUNCH ToFu
Assets
Demo Experience
Live
Chartio Webinar
21. Step 6:
Campaign Planning and Execution: Launch & Measure
Trial CVR to Sign Up
X PQLs
X Self Service Opps
Trial Offer
Customer Webinar
Demo
Experience
X Registrations
X SDR Meetings
X FIrst Touch Pipe
X Handraisers
X Meetings Booked
X First-Touch ARR
23. Performance Alignment and Communication
Track leading and lagging KPIs
Campaign Metrics
Provide funnel performance and key
conversion rates
Executive Scorecard
Keep everyone engaged
and informed
Campaign Comms
24. Step 7
Campaign First-Touch ROMI (Return on Marketing Investment )
Campaign Quarter
Launch
Month
Salesforce
Campaign
Content
Theme
MQLs
S2 Opps
(Units) FT
Total Cost Total Pipe
Total
Bookings
S2 ROI
(sourced)
ROMI YTD
Anticipated
EOY ROMI
Campaign A Q1 January <Link> Content a 1,000 xx $10,000 $250,000 $25,000 Pipe ➗cost
Bookings ➗
Total Cost
Campaign B Q1 March <Link> Content b 1,200 xx $10,000 $250,000 $25,000 Pipe ➗cost
Bookings ➗
Total Cost
Campaign C Q2 May <Link> Content c 900 xx $10,000 $250,000 $25,000 Pipe ➗cost
Bookings ➗
Total Cost
This is a basic
formula based on
how long you are
seeing ROI.
25. Step 7
Campaign First-Touch ROMI (Return on Marketing Investment)
Campaign Quarter
Launch
Month
Salesforce
Campaign
Content
Theme
PQLs
S2 Opps
(Units) FT
Total Cost Total Pipe
Total
Bookings
S2 ROI
(sourced)
ROMI YTD
Anticipated
EOY ROMI
Campaign A Q1 January <Link> Content a 1,600 xx $10,000 $250,000 $25,000 Pipe ➗cost
Bookings ➗
Total Cost
Campaign B Q1 March <Link> Content b 1,100 xx $10,000 $250,000 $25,000 Pipe ➗cost
Bookings ➗
Total Cost
Campaign C Q2 May <Link> Content c 800 xx $10,000 $250,000 $25,000 Pipe ➗cost
Bookings ➗
Total Cost
This is a basic
formula based on
how long you are
seeing ROI.
26. Step 7
Monthly Scorecard
Organic Traffic
Direct Traffic
GLs
MQLs
SAO Pipe
SAO Pipe $
CVR from MQL to SAO
Inbound Revenue
Named Accounts Engaged
Named Account MQLs
Named Account Pipe Opps
Named Account Pipe $
Actuals To Target MOM
Named Account CW ARR
27. Step 7
Monthly Scorecard
Organic Traffic
Direct Traffic
GLs
MQLs
SAO Pipe
SAO Pipe $
CVR from MQL to SAO
Inbound Revenue
Named Accounts Engaged
Named Account MQLs
Named Account Pipe Opps
Named Account Pipe $
Actuals To Target MOM
Named Account CW ARR
PQLs
MAU
Trial-led Pipe $
Trial-led Opps
Self-Service Revenue
28. Step 7
Keep Everyone Engaged and Informed!
Hey team! Recording from today session
is available here! 🎥💃🏽
Everyone! we’ve improved the way we
book demos! 🏎 Check it out! 👊🏼
Tooling updates
We just launched a new campaign -
theme a! 🎉🥳
Campaign updates
The high impression share and click-through
rate (CTR) on our new ebook are encouraging
indicators for named accounts
Spotlight leading indicators
Operational / process change
29. Things to Remember
Align your
key stakeholders
Build journeys
based on
GTM motion
Be clear about
the intent of your
campaigns
Execute
strong campaigns
(not more)
Over-
communicate and
celebrate the small
wins!
Build these steps
with timelines
into your
operational model
Retro your
results monthly
Hire for
strong PMM
31. 6 Steps to Building the
Ultimate Integrated Marketing
Framework
To
Recap
Step 1: Understand Your GTM and Attribution Model
Step 6: Activate and Measure Your Campaigns
Step 5: Plan Your Campaign Content X Funnel Stage
Step 4: Develop Your Campaign Themes
Step2: Hire the Right Team
Step 3: Build Your Messaging and Personas Maps
Bonus content! The 7th Step!
32. Thank you, and stay in touch!
Sheridan Gaenger
VP of Revenue Marketing @ Productboard
Frameworks I am Happy to Share
★ Messaging House & Persona Templates
★ Integrated Theme Slide
★ Campaign Tracker
★ Pacing Charts
★ ROMI Framework
★ Marketing Scorecard
● Messaging house
● Integrated Theme slide
● Campaign Tracker
sheridangaenger@gmail.com
Connect on LinkedIn
Design References:
Chanhee Kim & Angela Chae
33. UP NEXT: How Sales Can Use PLG to
Accelerate Customer Acquisition and
Expansion with Atlassian’s Former Head of
Growth
Uday Chakravarthi
Founder & CEO and Ex-Head of
Product, Growth at Atlassian
Clinch
Editor's Notes
If they don’t believe data should be collaborative to help teams work.