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- 1. TWENTY ONE PIOTS “Stressed Out”
- 3. OUR TRACK/ GENRE Our chosen track is “Stressed Out” by Twenty One Pilots. Our group has chosen this track because the combination of genres within the song and genre. This track links all of the conventions of each genre together which we find enjoyable and effective. This includes the style, voice and tempo of the artists which attracts us to the song. For example the song can be quite slower and steady in the chorus that is sang however it becomes more upbeat and fast in the verses that are rapped. The benefit of this within a song is that it keeps it fresh and interesting and each bit of the song brings something new to track. The genres that we identified within this song is rap, hip-hop and alternative indie rock. Well all enjoy these genres separately and so therefore we are most likely going to like a song that combines several things that we like into one. We decided to chose the alternative hip hop genre as we could make good use of our local accessible locations such as woods, a normal street slightly more urban isolated okay locations which are also very conventional. Other reasons were that we would enjoy working with a genre that we all actually like to listen to, but also because the music tends to be be a good speed which can be slightly fast, which we thought would be more interesting to work with as opposed to a slow song.
- 4. OUR INSPIRATIONS We have taken inspiration form the rapper Mac Miller in terms of his performance style within his music videos because most of the time he’s just walking with his friends and rapping. This sounds boring but he maintains a good positive energy throughout which I feel engages the audience. This is achieved through a lot of variations in shot sizes, angles and locations. Therefore it is very important to have a massive variety of shots with our performance based music video and so it doesn't’t get repetitive and boring for the audience. We have taken inspiration from the band Catfish and the Bottlemen for our brand image and aesthetics. For example the simplistic and minimalistic look of Catfish’s album cover and the typography of their band name. We also have been influenced by the overall image of the artist Allan Kingdom, Mac miller and Oddfuture as we like the use of photography and typography within their image, however they don’t seem to be very consistent.
- 5. OUR ARTIST’S BRAND IMAGE Our artist’s brand image is fairly simplistic and minimal but fairly experimental in terms of the imagery and photography. We may use some interesting photography linked to the location of our music video and have this also linked with our magazine advert and Digipak. Maybe something linked to the woods we will shoot in. Our aim is ultimately create promotional products that are nice to look at for their simplicity. Although we have not yet chose a colour scheme it will be either a pastel tone of colour or a shade of light grey. This is because we don’t want to strongly communicate a certain genre through our promotional material but instead attract our target audience through their appreciation of the aesthetics. The disadvantages of this are that someone looking at our promotional material won’t immediately be able to make out what kind of music it is that we produce however this tends to be case with quite a lot of alternative hip hop and rock album covers/ promotions. With our artist we are categorizing them as alternative hip hop however we want to make it seen to be quite widely spread and appealing to people that enjoy alternative rock.
- 6. TARGET AUDIENCE The gender of our target audience is males, this is because they will be able to identify with the artist’s lyrics and image more so than a girl would. This is because Alternative Hip Hop is associated a lot with skateboarding, street culture and sometimes about girls, which are stereotypically things, that males enjoy more. The age of our target audience is between 16 and 25 years old. The artists of the alternative hip hop genre tend to be young adults and so people in this age bracket are more likely to relate to the artist and also look up to them as they are of the similar age. The life stage of our target audience will be studying at higher education such as sixth form, college or university aspiring high. They may also be in their last year of secondary school. Stereotypically they will be partying and going out drinking a lot and socialising but also studying a lot. This brings in the idea of how they might chose to consume our music/ music video. For example our target audience being students will listen to our music and watch our video as a form of escapism from the stress of their school/ university work or as motivation to help keep them focused on doing their work.
- 7. POTENTIAL IDEAS An initial potential idea for our music video was to have our performer on something wheeled such as a skateboard, scooter or bicycle riding down a road whilst rapping however we decided this was to similar to several music video that we have analyzed that have used shopping carts, tricycles and BMXs. Our current idea is to have a mostly performance based music video in two locations. Them being an unusual looking garage filled with random stuff and a woodland area with a strange tent and chairs set up. There is gong to be two people featuring in our music video with only one of them performing. To break up the performance we plan to use some interesting shots of the other actor either in slow motion smoking and drinking or by using jump cuts showing him appear in different heights and positions in various trees within the shot.
- 8. LINKING OUR PRODUCTS To link our music video, Digipak and magazine advert as a campaign we will consistently use the same typography, style of imagery and colour scheme so that each product will be recognizably connected to each other.