SMM deluje;) No, če sta strategija in izvedba seveda pravilni. Kako lahko katerokoli podjetje z minimalnim vložkom doseže rezultate, za katere bi drugače moralo nameniti velik del finančnih sredstev? Študije primera.
Louise Ross The Big Debate: e-cigarettes - an alternative to smoking?Clive Bates
This document summarizes a meeting organized by Education for Health and funded by Teva Respiratory to discuss e-cigarettes as an alternative to smoking. The document outlines what experts, Public Health England, stop smoking advisors, patients, and results of studies say about e-cigarettes. Experts believe e-cigarettes can help smokers quit and are a "gateway out of smoking." Public Health England says e-cigarettes combined with behavioral support lead to the highest quit rates. Advisors and patients report positive experiences with e-cigarettes in quitting smoking. Studies show e-cigarettes give a 20% greater success rate at quitting than nicotine replacement therapy alone.
Butsilitsa Community Development Association is a non-profit organization that aims to improve the lives of people in the Butsilitsa community. Their logo features a tree with branches stretching outwards to represent community members supporting one another and working towards common goals. The logo symbolizes the association's mission of empowering community members and fostering cooperation.
De som aller angsten (deel 2). Essay over de implicaties van de aanslagen in Parijs. Over angst en veiligheid, de islam en islamisme, vreemdelingenhaat en de weerbaarheid van onze democratische rechtsstaat.
1. The document is a collection of poems by various poets including Karen Bayangan, Daniel Cas-ing, Ruby Ann Gonzales, Jeremy Lillef, Ma. Eunice Opinaldo, and Ruth Vinluan.
2. It includes individual poems on topics such as a newly bought bike, a pet, toy cars, importance, and abuse.
3. The poems cover various themes including childhood memories, nature, relationships, and hardships.
Over 100 million people have immigrated globally due to war, poverty or opportunity, increasing controversy over immigration policies which often focus solely on economics rather than the psychological challenges immigrants face adjusting to a new culture, including loss, culture shock, family separation and language barriers, all of which can cause distress if immigrants do not integrate their original culture with their new home.
Louise Ross The Big Debate: e-cigarettes - an alternative to smoking?Clive Bates
This document summarizes a meeting organized by Education for Health and funded by Teva Respiratory to discuss e-cigarettes as an alternative to smoking. The document outlines what experts, Public Health England, stop smoking advisors, patients, and results of studies say about e-cigarettes. Experts believe e-cigarettes can help smokers quit and are a "gateway out of smoking." Public Health England says e-cigarettes combined with behavioral support lead to the highest quit rates. Advisors and patients report positive experiences with e-cigarettes in quitting smoking. Studies show e-cigarettes give a 20% greater success rate at quitting than nicotine replacement therapy alone.
Butsilitsa Community Development Association is a non-profit organization that aims to improve the lives of people in the Butsilitsa community. Their logo features a tree with branches stretching outwards to represent community members supporting one another and working towards common goals. The logo symbolizes the association's mission of empowering community members and fostering cooperation.
De som aller angsten (deel 2). Essay over de implicaties van de aanslagen in Parijs. Over angst en veiligheid, de islam en islamisme, vreemdelingenhaat en de weerbaarheid van onze democratische rechtsstaat.
1. The document is a collection of poems by various poets including Karen Bayangan, Daniel Cas-ing, Ruby Ann Gonzales, Jeremy Lillef, Ma. Eunice Opinaldo, and Ruth Vinluan.
2. It includes individual poems on topics such as a newly bought bike, a pet, toy cars, importance, and abuse.
3. The poems cover various themes including childhood memories, nature, relationships, and hardships.
Over 100 million people have immigrated globally due to war, poverty or opportunity, increasing controversy over immigration policies which often focus solely on economics rather than the psychological challenges immigrants face adjusting to a new culture, including loss, culture shock, family separation and language barriers, all of which can cause distress if immigrants do not integrate their original culture with their new home.
De som aller angsten (deel 1). Essay over de implicaties van de aanslagen in Parijs. Over angst en veiligheid, de islam en islamisme, vreemdelingenhaat en weerbaarheid van onze democratische rechtsstaat.
El documento describe los roles clave en la gestión exitosa de proyectos. El rol principal de un profesional es proveer liderazgo, innovación, compromiso y trabajo en equipo. Se necesita planeación, estructura del proyecto y contextos para garantizar el ciclo de vida completo de un proyecto. El director del proyecto, el patrocinador, el cliente y la oficina de gestión son los principales responsables de establecer adecuadamente el ciclo de vida de un proyecto.
Tehnološki park Ljubljana je v sredo 29.2.2012 organiziral seminar na temo Pot do novih strank na socialnih omrežjih, kjer je Andraž Štalec iz podjetja Red Orbit predaval o tem kako social media popolnoma spreminja način komunikacije, tako v osebnem, kot tudi poslovnem življenju. V prezentaciji so predstavljeni aktualni trendi na področju družbenih omrežij.
This document outlines the production timeline for a student film project over 9 weeks. It includes scheduling for pre-production tasks like finalizing concepts, scripts, and storyboards in the first 2 weeks. Filming is scheduled for weeks 3 and 4. Post-production such as editing, formatting, and evaluating changes runs from weeks 5 through 8 with peer and audience feedback. All coursework is due for final evaluation by the end of week 9. Key phases include pre-production, filming/production, post-production/editing, evaluating, and showcasing work for feedback.
Maximizing Trading Partner Performance and Collaboration in the Networked Eco...SAP Ariba
Organizations can no longer afford to be content with focusing on optimizing internal operations (inside-out view). Instead, they need to focus on optimizing the entire value chain (outside-in view) and extend collaboration beyond the four walls.
Participate in this session and discover how best-in-class companies leverage inter-enterprise collaboration as a means to mitigate supply chain risk and drive revenue growth and profitability. You'll hear how leading Ariba customers have built a collaborative sourcing and supplier management program that leverages world-class web-based technology and tools, as well as structured processes, expertise, and a networked community.
Delavnica je potekala 11.11.2016 na Gospodarski zbornici Slovenije v Ljubljani. Namenjena je bila potencialnim prijaviteljem na razpis Kompetenčni centri za razvoj kadrov. Na delavnici je bil podrobno predstavljen razpis, katerega namen je izboljšanje kompetenc, produktivnosti, ustvarjalnosti in inovativnosti zaposlenih ter krepitev konkurenčnosti slovenskega gospodarstva.
»Direktni marketing je zgodba o tem, kako bomo razvili strategijo dela z našimi kupci. Pri tem moramo vedeti: s kom smo govorili, kaj smo mu ponudili in seveda, kako se je odzval,« je direktni marketing opisal Matjaž Vračko iz Mladinske knjige Založbe. Pri direktnem marketingu je najbolj pomembno, da gledamo na celotno sliko, ki sestoji iz različnih kanalov (tradicionalnih, digitalnih, socialnih in mobilnih), saj so ti podpora drug drugemu.
De som aller angsten (deel 1). Essay over de implicaties van de aanslagen in Parijs. Over angst en veiligheid, de islam en islamisme, vreemdelingenhaat en weerbaarheid van onze democratische rechtsstaat.
El documento describe los roles clave en la gestión exitosa de proyectos. El rol principal de un profesional es proveer liderazgo, innovación, compromiso y trabajo en equipo. Se necesita planeación, estructura del proyecto y contextos para garantizar el ciclo de vida completo de un proyecto. El director del proyecto, el patrocinador, el cliente y la oficina de gestión son los principales responsables de establecer adecuadamente el ciclo de vida de un proyecto.
Tehnološki park Ljubljana je v sredo 29.2.2012 organiziral seminar na temo Pot do novih strank na socialnih omrežjih, kjer je Andraž Štalec iz podjetja Red Orbit predaval o tem kako social media popolnoma spreminja način komunikacije, tako v osebnem, kot tudi poslovnem življenju. V prezentaciji so predstavljeni aktualni trendi na področju družbenih omrežij.
This document outlines the production timeline for a student film project over 9 weeks. It includes scheduling for pre-production tasks like finalizing concepts, scripts, and storyboards in the first 2 weeks. Filming is scheduled for weeks 3 and 4. Post-production such as editing, formatting, and evaluating changes runs from weeks 5 through 8 with peer and audience feedback. All coursework is due for final evaluation by the end of week 9. Key phases include pre-production, filming/production, post-production/editing, evaluating, and showcasing work for feedback.
Maximizing Trading Partner Performance and Collaboration in the Networked Eco...SAP Ariba
Organizations can no longer afford to be content with focusing on optimizing internal operations (inside-out view). Instead, they need to focus on optimizing the entire value chain (outside-in view) and extend collaboration beyond the four walls.
Participate in this session and discover how best-in-class companies leverage inter-enterprise collaboration as a means to mitigate supply chain risk and drive revenue growth and profitability. You'll hear how leading Ariba customers have built a collaborative sourcing and supplier management program that leverages world-class web-based technology and tools, as well as structured processes, expertise, and a networked community.
Delavnica je potekala 11.11.2016 na Gospodarski zbornici Slovenije v Ljubljani. Namenjena je bila potencialnim prijaviteljem na razpis Kompetenčni centri za razvoj kadrov. Na delavnici je bil podrobno predstavljen razpis, katerega namen je izboljšanje kompetenc, produktivnosti, ustvarjalnosti in inovativnosti zaposlenih ter krepitev konkurenčnosti slovenskega gospodarstva.
»Direktni marketing je zgodba o tem, kako bomo razvili strategijo dela z našimi kupci. Pri tem moramo vedeti: s kom smo govorili, kaj smo mu ponudili in seveda, kako se je odzval,« je direktni marketing opisal Matjaž Vračko iz Mladinske knjige Založbe. Pri direktnem marketingu je najbolj pomembno, da gledamo na celotno sliko, ki sestoji iz različnih kanalov (tradicionalnih, digitalnih, socialnih in mobilnih), saj so ti podpora drug drugemu.
Kako rasti z analitiko in uporabniško izkušnjoMaša Crnkovič
Kako s kombinacijo big data in small data pridobiti uporabne uvide v razmišljanje strank in njihovo nakupno pot. Kako pripraviti marketinško strategijo in uporabniško izkušnjo spletne strani. Kako izvesti intervjuje in A/B teste, kako testirati uporabnost in uporabiti Google Analytics tako, da najdete odgovor na vprašanje: "Kako na spetu prodati več?"
Delavnica je potekala 22.11.2016 v Mariboru. Namenjena je bila potencialnim prijaviteljem na razpis Kompetenčni centri za razvoj kadrov. Na delavnici je bil podrobno predstavljen razpis, katerega namen je izboljšanje kompetenc, produktivnosti, ustvarjalnosti in inovativnosti zaposlenih ter krepitev konkurenčnosti slovenskega gospodarstva.
Potrebne informacije o tujih trgih in njihovi možni viriAnamarija Škof
Kot vemo, premišljen in načrtovan nastop na tujih trgih, poveča uspešnost poslovanja podjetja v mednarodnem okolju, zmanjšuje možnost napak in nepredvidenih stroškov.
Nujno je tako narediti analizo poslovnega okolja tuje države in se vprašati:
- Zakaj mednarodno poslovati?
- Katere tuje trge izbrati?
- Kako nastopati na tujem trgu?
- Kako vstopiti na tuje trge?
Vključimo pa lahko tudi PESTLE analizo, katera vključuje razne dejavnike okolja, kot so: …
Vsemu temu dodamo še SWOT analizo za podjetje ter tako pridobimo širšo sliko o naši viziji vstopa na tuje trge.
Vključevanje slovenskih podjetij v mednarodno okolje omogoča
• Zagotavljanje konkurenčnih prednosti poslovanja podjetij (tudi pridobitev raznih standardov, certifikatov ipd)
• Izkoriščanje priložnosti in izzivov globalizacijskih procesov
• Dolgoročno povečevanje rasti prodaje in tržnih deležev na tujih trgih
• Zagotavljanje kvalitetnega razvojnega kroga – tudi blaginje države
Ključnega pomena je torej dobra priprava na tuje okolje, kot sem omenila že prej, saj tako podjetja zmanjšajo tveganja in povečajo verjetnost uspeha na tujih trgih.
Država za gospodarstvo, GZS 24.3.2016 Uvod, Vidmar Aleš Vidmar
Na dogodku smo predstavili DOSEŽKE panožnega in širšega povezovanja in uspešnega dela Kompetenčnih centrov za razvoj kadrov 2010-15, omogočili aktivno IZMENJAVO INFORMACIJ med gospodarstveniki in javnimi ustanovami.
Kompetenčni centri za razvoj kadrov: Z razvojem ljudi - uspevamoAleš Vidmar
Predstavitev izpostavlja, da je potrebno povezovati interes posameznika, podjetja in družbe kot celote na področju usposabljanj in vseživljenjskega učenja. Izvedena je bila na strokovnem dogodku RAZVOJ KLJUČNIH ZNANJ IN SPRETNOSTI ZAPOSLENIH KOT ODGOVOR NA IZZIVE 21. STOLETJA. Strokovni dogodek je potekal 31. 5. 2016 v sklopu Parade učenja, ki predstavlja obogatitev Tedna vseživljenjskega
učenja (TVU), omogoča pa jo projekt Uresničevanje prenovljenega Evropskega programa za učenje odraslih
(EPUO) 2015 - 2017 v Sloveniji.
Niko Kušar, Telekom Slovenije (Kako slediti merilom uspešnosti digitalnih pro...WEBSI Spletni prvaki
Digitalna sfera je med vsemi vidiki komuniciranja podjetja »najbolj« merljiva. Klasične standarde uporabniške izkušnje, vsebinskih trendov in tehnične optimizacije, ki se osredotočajo na potrebe uporabnikov oz. ciljnih skupin, lahko nadgradimo z merili poslovne upravičenosti posameznega kanala oz. orodja. Z vidika intergriranega komuniciranja digitalni ekosistem ni samo svoj kanal, ampak pomemben dejavnik v iskanju sinergij znotraj prodajnega lijaka. Avtor se bo različnih vidikov predstavljene teme dotaknil tudi skozi zanimive primere iz domače prakse.
Similar to Social Media Marketing - Pravila igre, ki jih ne smete izpustiti (20)
Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke?
V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.
Kako so se spremenile navade ljudi glede hrane in turizma? Kako po novem diha Evropa – kakšni trendi se pričakujejo v turizmu in povezovanju s kmetijstvom?
The document discusses how to get more value from content marketing by optimizing content for search engines and voice searches. It recommends measuring key metrics like visitors, read rate, pages per session, and bounce rate to evaluate content effectiveness. To improve searchability, the document advises optimizing content for targeted keywords, including questions to work for voice. Images, internal links, headings and structured content are also important to reach more users. Voice searches are growing and require a different optimization approach than traditional search.
This document discusses 5 common false assumptions about online traffic and digital marketing:
1) That users searching for a brand will necessarily buy from that brand.
2) That direct traffic doesn't bring the most qualified users.
3) That generic search traffic will last forever.
4) That market maturity doesn't matter.
5) That user intent can be defined from just the search query.
It provides recommendations to analyze business metrics and user behavior more deeply to improve digital marketing strategies.
1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years.
2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes.
3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.
New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention.
In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.
1) The document discusses how consumer behavior has fundamentally changed, with 80% of conversions including more than one digital channel and over 10,000 keywords used by users.
2) It emphasizes the importance of understanding the customer's entire decision journey, from initial interactions to transactions, and establishing metrics to track behavior and outcomes across different stages.
3) The author advocates adapting marketing efforts to better target users throughout their journey, with content tailored based on their needs and goals at different points in time.
This document discusses how digital marketing and consumer behavior have fundamentally changed, with more than 80% of conversion paths including multiple digital channels. It emphasizes understanding the entire customer decision journey through metrics that track consumer behavior and outcomes. This includes establishing micro and macro conversions to understand short, medium and long-term impacts. The document also stresses adapting marketing approaches based on the target group's goals, needs and the purchase funnel stage by optimizing digital channels, targeting, content and key performance indicators.
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way
This document discusses becoming a data-driven organization. It recommends investing in robust data extraction and loading processes. Quick wins should be obvious improvements that were overlooked previously. Analyses should minimize friction and experimentation is important. Measurements should be focused on distributions rather than single numbers, capturing external relationships. The checklist involves investing in data, finding quick wins, being methodical, focusing on one key performance indicator at a time while changing often, and avoiding stale metrics.
The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.
In a complex digital marketing ecosystem the aspect of multi channel funnels cannot be ignored and helps you to value different channels and campaigns properly. Detailed analysis can be a great asset in this approach.
Data driven road to success, Analytics conference, Nora Thoth
Social Media Marketing - Pravila igre, ki jih ne smete izpustiti
1. SOCIAL MEDIA MARKETING Pravila igre, ki jih ne smete izpustiti Boštjan Hozjan Red Orbit, Zlatopolje 11c, 4000 Kranj W: www.red-orbit.com |E: info@red-orbit.com | T: +386 (0)590 75 680
2. KDO SMO & KAJ DELAMO? Red Orbit je vodilno podjetje na področju iskalnega marketinga in social media marketinga 7 let izkušenj z iskalnim marketingom Uradni izvajalec optimizacije spletnih strani za Najdi.si Optimizacija.eu – največji portal, namenjen optimizaciji v Sloveniji Dobitnik nagrade za Najpodjetniško idejo 2009
3. "Social Media is like teen sex. Everyone wants to do it.Nobody knows how." AvinashKaushik - Analytics Evangelist, Google
16. Nekaj pravil Postavi cilje Spoznaj svojo publiko Izberi komunikacijske kanale, predmet pogovora in način komunikacije Planiraj resurse Določi parametre za merjenje uspešnosti
17. Nasveti Procesi <> priložnosti “Make your brand a social brand” Bodi pristen Bodi aktiven Bodi transparenten
18. Nasveti Meri rezultate Velikost podjetja je pomembna Interna izvedba SMM Gradnja odnosov na dolgi rok
19. Vprašanja? Red Orbit Zlato poje 11c 4000 Kranj, Slovenija T: +386 (0)590 75 680 M: +386 (0)40 589 717 E: info@red-orbit.com W: www.red-orbit.com