A list of useful books and resources which have influenced my work projects and thinking lately. For social enterprises interested in purpose-driven communication.

1. Communication for Positive Social Impact
Meetup #1: Share Useful Books and Resources
Tuesday, September 13, 2016 @ 7:00 pm
Books
• Conscious Marketing: How to Create an Awesome Business With a New Approach
to Marketing (by Carolyn Tate)
• Contagious: How to Build Word of Mouth in the Digital Age (by Jonah Berger)
• Conscious Capitalism: Liberating the Heroic Spirit of Business (by John Mackey
and Raj Sisodia)
• Youtility: Why Smart Marketing is about Help not Hype (by Jay Baer)
TED Talks
• Simon Sinek: How Great Leaders Inspire Action (Message: “People don’t buy what
you do, they buy why you do it”) Viewed over 28 million times
(https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action)
• Michael Porter: The Case for Letting Business Solve Social Problems (Message: “When
business solves a problem and makes a profit, that solution can be scaled up; Mr. Porter
argues this is a viable alternative to NGO’s and Non-Profits”) Viewed over 1.3 million times
(https://www.ted.com/talks/michael_porter_why_business_can_be_good_at_solving_social_
problems)
• Dan Pallotta: The Way We Think About Charity is Dead Wrong (Message: “Let’s change
the way we think about changing the world; Mr. Pallotta makes a case for rethinking how
not-for-profit’s are funded”) Viewed over 3.9 million times
(http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong?
language=en)
• Seth Godin: The Tribes We Lead (Message: “Mass marketing to individuals has ended; big
change is now happening because of group’s sharing ideas and values”) Viewed over 1.7
million times (https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead#t-371784)
Hashtags to Follow
• #ConsciousCapitalism, #ConsciousMarketing, #SociallyConsciousMarketing
• #SocialResponsibility, #SocialImpact, #SocialDevelopment, #CSR,
#CorporateSocialResponsibility
• #InboundMarketing, #B2B
• #CompanyCulture, #FutureofWork, #EmployeeEngagement
• #SocialMedia , #DigitalMarketing, #Brand, #MarketingCommunication,
#ContentMarketing
• #GraphicDesign, #Creativity, #Writing

2. Websites for Publishers
• Stanford Social Innovation Review (ssir.org)
• Business2Community (business2community.com)
• Conscious Company magazine (consciouscompanymagazine.com/)
• Social Business.org (www.socialbusiness.org/)
• Skoll Centre (http://www.sbs.ox.ac.uk/faculty-research/skoll/our-work/research)
• Triple Pundit (http://www.triplepundit.com/)
Compiled by Karen Barker, Communication for Positive Change
• More Articles: Visit www.positivecomms.com for weekly posting of interesting and
inspiring articles about marketing, communication and graphic design for positive
change as well as conscious capitalism and the socially conscious movement.
• More News: Subscribe to @positive_comms “Socially Conscious” Twitter list (following
199 people and organizations).
• 11 September 2016