Crowdfunding 101
Brought to you by
ABOUT THE
PRESENTER

Eli Bliss
• Sophomore
at GHS
• President of
Gladstone
Robotics
• FIRST Fare
Coordinator
• Former
Mark...
ABOUT THE AUTHOR

Crowdfunding for youth.
ABOUT YOU

Turn to the person next to you and answer:

What is your favorite (or least favorite)
fundraising memory?
OBJECTIVE

In this training, we will answer:
• What is crowdfunding?

• How does crowdfunding work?
So, what is crowdfunding, anyway?
ABOUT CROWDFUNDING
Crowdfunding
noun & verb
Utilizing the power of the
internet to fund big projects &
ideas with small co...
POPULAR
EXAMPLES

Entrepreneurs raised over $10M
from 68,000 people to start making
Pebble Watch

Veronica Mars (a cancell...
WHY CROWDFUNDING
Why does crowdfunding matter?

1. Reach friends & family*
all over the world,
with the click of a button
...
WHY CROWDFUNDING
These fundraisers are great for community building,

but you can raise by asking for online donations
(ra...
OTHER TYPES

Service Trips

School Related

Sports

Tuition

Nonprofit Causes

Clubs + Projects
So, how does crowdfunding
work, exactly?
HOW IT WORKS

1. Make a webpage

1. Spread the word

1. Supporters support
& get thanked
HOW IT WORKS

1. Make a page

1. Spread the word

1. Supporters support
& get thanked
HOW IT WORKS

1. Make a page

1. Spread the word

1. Supporters support
& get thanked
WHO’S THE CROWD?

Image from the American Association of Fundraising Council
ABOUT THE
CROWD
Anyone on the internet is part of the
crowdfunding “crowd.”
But 90% of crowdfunding contributions come
fro...
IT’S HARD WORK!
Will your fundraiser be as
popular as this
little guy?

No, probably not.
In fact 50% of crowdfunding
proj...
MORE EFFORT = MORE $
Q&A
REFLECTION

Turn your partner and answer:
What was the most surprising thing you
learned about crowdfunding today?
BE IN TOUCH
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First fare 2013 crowdfunding 101 (beginner) with notes

  1. 1. Crowdfunding 101 Brought to you by
  2. 2. ABOUT THE PRESENTER Eli Bliss • Sophomore at GHS • President of Gladstone Robotics • FIRST Fare Coordinator • Former Marketing Captain
  3. 3. ABOUT THE AUTHOR Crowdfunding for youth.
  4. 4. ABOUT YOU Turn to the person next to you and answer: What is your favorite (or least favorite) fundraising memory?
  5. 5. OBJECTIVE In this training, we will answer: • What is crowdfunding? • How does crowdfunding work?
  6. 6. So, what is crowdfunding, anyway?
  7. 7. ABOUT CROWDFUNDING Crowdfunding noun & verb Utilizing the power of the internet to fund big projects & ideas with small contributions from thousands of people
  8. 8. POPULAR EXAMPLES Entrepreneurs raised over $10M from 68,000 people to start making Pebble Watch Veronica Mars (a cancelled TV show) raised $5.7M from 90,000 people to make a movie
  9. 9. WHY CROWDFUNDING Why does crowdfunding matter? 1. Reach friends & family* all over the world, with the click of a button 2. Internet has made it easier than ever to give! * And maybe (just maybe) people you don’t know.
  10. 10. WHY CROWDFUNDING These fundraisers are great for community building, but you can raise by asking for online donations (rather than just selling things).
  11. 11. OTHER TYPES Service Trips School Related Sports Tuition Nonprofit Causes Clubs + Projects
  12. 12. So, how does crowdfunding work, exactly?
  13. 13. HOW IT WORKS 1. Make a webpage 1. Spread the word 1. Supporters support & get thanked
  14. 14. HOW IT WORKS 1. Make a page 1. Spread the word 1. Supporters support & get thanked
  15. 15. HOW IT WORKS 1. Make a page 1. Spread the word 1. Supporters support & get thanked
  16. 16. WHO’S THE CROWD? Image from the American Association of Fundraising Council
  17. 17. ABOUT THE CROWD Anyone on the internet is part of the crowdfunding “crowd.” But 90% of crowdfunding contributions come from the friends, family, and networks of the fundraisers themselves.
  18. 18. IT’S HARD WORK! Will your fundraiser be as popular as this little guy? No, probably not. In fact 50% of crowdfunding projects fail to fundraise even 1¢
  19. 19. MORE EFFORT = MORE $
  20. 20. Q&A
  21. 21. REFLECTION Turn your partner and answer: What was the most surprising thing you learned about crowdfunding today?
  22. 22. BE IN TOUCH

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