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Pitch
Our mission
aims to deliver and incorporate new music from the
developing world of indie-alternative rock to any reader.
Our purpose is to go against mainstream trends and to
strive for new successes from engaging artists who
deserve to be heard.
 Offbeat is a new music magazine that directs its content towards the 18-25 market. Readers
are likely to be both female and male without a specific focus on social or income
backgrounds, to encourage appeal to any potential reader. As well as a mixed gender focus,
Offbeat caters to readers who are young and revolves mainly around their social and music
experiences.
 It will cover all aspects of the developing indie-alternative rock genre that has recently
become widely popular. With the developing genre, indie-alternative rock has become
more appreciated and so the content production of Offbeat will heavily focus on upcoming
artists and current artist reviews (concert and album). The magazine aims to promote this
unique music to the modern industry and so will be in circulation every month from the
price of £3.99.
 It’s design will challenge typical magazine conventions and will mainly focus on a more
simplistic, minimal style – using white space as it’s key feature. Images will be sparingly
used where needed and there will be a greater emphasis on design and content whilst still
keeping effective and impactful images.
 The double page spread will be an interview with Louisa Paige, along side a recent live
performance article. This new artist in particular focuses on the development of modern
music and will engage our readers. This artist represents new and unique music that would
further encourage our aim of appealing to the 18-25 market.

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Pitch

  • 2. Our mission aims to deliver and incorporate new music from the developing world of indie-alternative rock to any reader. Our purpose is to go against mainstream trends and to strive for new successes from engaging artists who deserve to be heard.
  • 3.  Offbeat is a new music magazine that directs its content towards the 18-25 market. Readers are likely to be both female and male without a specific focus on social or income backgrounds, to encourage appeal to any potential reader. As well as a mixed gender focus, Offbeat caters to readers who are young and revolves mainly around their social and music experiences.  It will cover all aspects of the developing indie-alternative rock genre that has recently become widely popular. With the developing genre, indie-alternative rock has become more appreciated and so the content production of Offbeat will heavily focus on upcoming artists and current artist reviews (concert and album). The magazine aims to promote this unique music to the modern industry and so will be in circulation every month from the price of £3.99.  It’s design will challenge typical magazine conventions and will mainly focus on a more simplistic, minimal style – using white space as it’s key feature. Images will be sparingly used where needed and there will be a greater emphasis on design and content whilst still keeping effective and impactful images.  The double page spread will be an interview with Louisa Paige, along side a recent live performance article. This new artist in particular focuses on the development of modern music and will engage our readers. This artist represents new and unique music that would further encourage our aim of appealing to the 18-25 market.