NME is a weekly British music magazine that has been published since 1952. It targets readers aged 13-35 and focuses on indie and rock music. Q is a monthly magazine published since 1986 that targets an older audience aged 45+ with a focus on legends and serious artists. Kerrang is a weekly magazine published since the 1980s that targets younger readers aged 11-23 with a mix of up and coming bands and more established bands in the rock/indie genres.

1. Music magazine
analysis

2. Background information
NME ( New musical express) is a
weekly magazine and has been
going since march 1952.
It was the first British magazine to
include a singles chart, in the
14 November 1952 edition.
In the 1970s it became the best-
selling British music magazine.
Total circulation – 38,486
First issue – 7th
march 1952
Company – IPC media
Editor – Krissi Murison

3. Target Audience
• The target audience of NME
is generally around the age
of 13-35 this magazine
really appeals to the
indie/rock area. NME is
suited to this target
audience because the
language and structure of
the magazine is not as
mature as some magazine
like Q, this means it will
attract a more immature
audience.

4. Seasonal
editions
Free give away
attracting
shoppers and
passersby’s to
buy the
magazine.
About the life
of bands and
secret events,
shows the
reader that it is
exclusive.
‘Plus’ tells
the reader
what is
further on in
the
magazine.
Photo is of a
performance and
is not a photo
shoot.
This Cover is well
laid out and shows
each section
clearly.
The seasonal editions will
attract a more varied
audience, because it is a one
of edition.
Play-on words interest the
reader, and make them want to
read on.

5. This is a double page spread
from NME magazine. Large central picture,
of the band relaxing
and not performing.
Need to know section of this
spread interests the reader
and tells them a lot in a few
short bullet points.
A single quote in the
middle of block text
breaks it up and makes
it easier for the reader
to read.
Website is
advertised to
attract more
viewers
A section
for up and
coming
bands.
A photo of
the band
performing
and
relaxing
shows two
sides of
them.
Large title promotes the
bands name and tells the
reader what the article is
about.
‘Radar’ is
NME new
bands
section.

6. Background information
• Q magazine is a more mature
magazine, including only legends
and really good bands, rarely up
and coming bands. This is
because it wants to keep the
readers interested on the good
bands and not new ones. Q
magazine is a monthly magazine
with very high amounts of sales.
Total Circulation –
130,179
Publisher – Bauer media
group
Editor – Paul Rees
First issue – October
1986

7. Target audience
• The target audience of Q
magazine is the more mature,
music appreciating person. The
magazine covers more serious
topics, and more serious artists
as well as legends of the music
business. Q magazine is very
popular among 45+ people, this
is because the magazine covers
a lot of artists from the 60’s and
70’s.

8. Obviously a very
successful and
self proclaimed
biggest music
magazine in the
U.K.
This shows us
that they
concentrate on
only the good
bands, and not
up and coming
or joke bands.
This list only
has original
bands, no new
ones, also this
section gives
us an insight
into what is in
this issue.
Quite a serious
photo suggests
that this is not just
an interview but,
could be some kind
of story or
backstage
happenings.
These two
photos are
both of very
successful
bands, and
this is Q’s
style at
depicting
them.
Led Zeppelin is someone who the older
generation wants to know about and remember,
this is how Q interacts with its readers.

9. The text is of a
more mature
read, and being
in blocks, tells
us that it is for
reading and
taking in and
not just flicking
through.
This image is of an
artist working in a
studio, this is a
more serious
image and shows
that artist at work,
and not just having
fun or on stage.
The overall layout of this
article is more mature
and focused around
neither photo or text but
in a balance.
This single quote does
not break up the text
like in a teen to early
twenties music
magazine, this is not
here to distract the
reader but to inform.

10. Background
information
• Kerrang magazine is a
weekly magazine, targeted
at 11-23 yr olds. It is a
magazine involving up and
coming bands but also very
high standard bands, the
genre of the magazine is
rock/indie. The magazine's
name is onomatopoeic and
refers to the sound made
when playing a power chord
on an electric guitar.
Total circulation -
43,000
Publisher – Bauer
media group
Editor – Nichola
Browne
Frequency - weekly

11. Target audience
• The target audience of Kerrang!
Magazine is 11-23 yr olds, this is
because of the style of writing
and genre of music, the
language used in the magazine
is crude and uses expletives
which would probably not appeal
to the older generations. The
magazine is targeted at young
musicians and lovers of up and
coming new music and
rock/indie bands at the time.

12. The masthead of
the magazine is
always
overshadowed by
the main photo on
the front page, this
is to promote both
brand and the band
at the same time.
Free giveaways
in the magazine
attract more
readers and
produce higher
sales.
Some new and up
coming bands mixed
with high standard
bands involve new
musicians to the
scene.
A sub title at
the top of the
front cover tells
the reader of
what will be
included in the
magazine and
interest them
into buying it.
Large full page
photo of the main
featured band.
Sub photos of
other articles in
the magazine.

13. Huge title in the
middle vaguely
tells the reader
what it is about.
¾ page photo takes
up most of the space
and leaves little for
reading, but this is
because this
magazine it targeted
towards flicking
through and not sit
down reading.
Little text tells us that the
writing is not the main
feature but instead the
picture is.
Language
of this
magazine
article is a
little
immature
and
childish.
Text is broken up buy a
large single quote taken
straight from the article.