Media production pitch

1. SPOT
LIGHT

2. Music, Theatre and
SPOTPLerIfoGrmiHng
SPOTLIGH
Performing
James Henderson
T
By

3. My
Brief
You have been
commissioned by
The Northern
Echo
The Northern Echo to
produce a new magazine or
newspaper self product. financed
Your
product could be in any
style or genre but it must
be self financed through
sales or advertising. You
must also produce your
16 to 25 age group

4. How I met your
brief…
To ensure that I am able to meet the
brief I have done the following:
- Targeted my product at the B,C1,C2
socioeconomic classes.
- Ensured that the quality is high.
- “Spotlight” is for 16-21 year olds and it fills a
gap in the market and is commercially viable.
- It is self financed through sales and
advertising.

7. Things to consider…
SECONDARY
AUDIENCE
The secondary audience for my
magazine will include Northern Echo
readers, parents, friends and siblings
In order to avoid causing any offence
and ensure the secondary audience are
happy when reading my magazine,
I will make sure that my magazine will
contain:
- No taboo words or
phrases.
- No inappropriate
content.
- Articles that have the
potential to appeal to

8. Things to consider…
CONSTRAINTS – THE INDEPENDENT PRESS
STANDARDS ORGANISATION
The IPSO is a body who deals with complaints
from members of the public about the content of
magazines and newspapers.
There are 16 codes that must be followed by
magazines and newspapers in order for the
publication to be allowed to continue producing.
The IPSO look into complaints that have been
made by individuals who believe that the code
has been breached and when necessary they will
intervene.

9. Things to consider…
CONSTRAINTS – THE INDEPENDENT PRESS
STANDARDS ORGANISATION
To ensure I do
not break any of
the codes I have
created my own
5 golden rules.

10. TThhiinnggss ttoo ccoonnssiiddeerr……
12345
Children should be able to their time at school without unnecessary intrusion.
Pupils must not be approached or photographed at school without the
permission of the school authorities. So if I was to take any photos of a small
drama group, I would have to send forward permission slips and/or ask their
parents upon arrival, if there is any child that I do not have the permission from
the parent to photograph, I will need to make sure that these children do not
appear in any of my photographs.
I will need to be sure that I do not intrude on anybody’s personal without
consent and if I do, I will need to be able to justify with a very strong argument.
However this justification does not stretch to photographs and therefore I will
not be able to take any photographs of people in private places (This includes
private property and public places where privacy can be expected)
must be sure that any and all material that I publish is not inaccurate,
misleading or distorted (including photographs). I will need to make it clear if
the material is comment or fact as the two could be easily misconstrued and
this could lead to a breach of the code. My articles will have to be fair so that
there is no chance of a defamatory opinionated article making its way to print.
I must avoid potentially prejudice references about the race, colour, religion,
gender, sexual orientation and/or any physical or mental illness/disability that a
person may have. These points should only be mentioned if they are
relevant/crucial to the story being discussed.
I must give the opportunity for any responses to any inaccuracies if they are
called upon. I will do this by sending a preview of the article to anybody that
was involved in the content of it so that if they need to reply before final print,
they have the opportunity to do so.

11. My
USP
Not only does Spotlight concentrate on the
active participation of Music, Theatre and
performing but it looks at many different
aspects of how things in this industry have
come to be what/how they are today.
• Popular
bands
• Life stories
• Top
10/50/100
• Small local
bands
• Genre History
stories
• How-To Articles
Most Music
Magazines
My Music
Magazine

12. Genre
Research…

13. Basic colour scheme
Brief sell-lines
Structured layout
Window to future self
No variety of fonts
Bold fonts
How it
affected my
design…
- Colours
- Sell lines
- Fonts
- Imagery
Genre
Research…

14. Genre
Research…

15. How it
affected my
design…
- Colours
- Layout
- Fonts
- Imagery
Clear images
Active layout
Relevant
models
Understandable
fonts
Breakout box
(x2)
Quote insert
Genre
Research…

16. Mock Ups
1

17. Mocck Upss
2

18. Mocck Upss
THE GOODS 1 - Structured layout
- Suitable colours
- Nice use of images
- Good amount of columns.
THE BADS
- Oversized main image
- Quote should be in the
middle not the end.
- Images should be
incorporated into the text
instead of interrupting it.

19. Mock Ups
2 THE GOODS
- More creative layout.
- Big appropriate images.
- It’s clear what the article is
about from the outset.
- Photo lead page.
THE BADS
- Yellow could be hard to read
against purple.
- Photo lead caption difficult to
read.
- Quote is quite large.
- End of the article is too
spaced out in comparison
with the rest.

20. TThhee nnaamee
SPOTLIGH
T
- Short 2 syllable word.
- Memorable
- Can be related to genre
- Related to being in the spotlight
on a stage
- Different to most. (NME, Q,
Kerrang)

21. My Aims…
SPOTLIGH
T
- All readers are able to relate
- Discusses topics which are different
to other magazines.
- Only the key points of a story will
be put in
- Doesn’t create or play to
stereotypes

22. Overall
Product
1 Front cover
2 Page of 1 third page advert and 2 sixth page
adverts (full page)
3 Contents page
4-5 Article 1 – Building a Theatre Company
6 Page of 2 half page adverts
7 Competition page
8-9 Article 2 – A History of Jazz
10 Full page advert
11-13 Article 3 – The Silence
14 Review page
15 What’s on guide
16 Full back page advert

23. Overall
Product
• 1 6 p a g e s
• P a p e r s i z e – A4
• P a p e r t y p e – H i g h Q u a l i t y ( n o t
g l o s s )
• P r i c e - £ 2 . 9 9
• ¼ a d v e r t s – ¾ o t h e r c o n t e n t
• D i s t r i b u t e 2 0 , 0 0 0 c o p i e s

24. Article Details
Front Cover
Images – 1 image
from each of the
articles in the
magazine.
Layout – The title is
placed alternatively
compared to others.
(Images article
order)
Fonts – Expressive,
3D effect,
aesthetically

25. Article Details
Contents page
Images – An image
from each of the
articles (different
from cover).
Layout – very basic
and clear (repetition
of style) [per 1/3]
Fonts – Clear written
font such as “Berlin sans
FB” or “Calibri”.
Colours – Purple,
Black & White

26. Article Details
Building a theatre
company Images – There will
be 3 small images, 1
medium size image
and 1 Large image.
Layout – 3 columns
per page, large
image to begin
article, medium
image connecting the
two pages at the
bottom, 3 small
images diagonally
left to lower right.

27. Article Details
A History Of
JImaazgezs – 3 images of
similar size. No
people, iconography
of key points in the
article.
Layout – 3 columns
per page (large
centre title). Images
in corners as to not
interrupt text.
Fonts – title (Harlow Solid
Italic) – text (Bookman Old
Style)

28. Article Details
THE SILENCE
Images – 1 individual
band member picture
each, 1 context
photoshoot image,
photo lead page of
poster style posed
shot of full band.
Layout – Similar to
other popular
magazines. 3
columns per page.
Mixture of images.
Fonts – Calibri (body)

29. Printing Costs
10000 copies (x2)
16 pages
High quality paper
(not gloss)
££44884400

30. Personnel Rates
Journalis
t
Photographe
rs
Models
Subeditors
Researche
r
Layout Artist
£100
£40
£50
£35 £30
Graphic
Designer
Photographic
work (Post-
Production)

31. Personnel
Expenditure
Journalist (£760 = 19
Phhooutros)grapher (£600 = 6
hRoeusersa)rcher (£280= 8
hSouubresd)itor (£200 = 4
hMooudresl)s (£600 = 6 hours)
Total Personnel Expenditure =
£3300
760
600
600
200
300
280
360
200
Layout Artists (£300 = 10
hGorauprsh)ic Designer (£360 = 6
Phoosutr sP)roduction
Photographic Work (£200 =
5 hours)

32. Equipment
Studio
Flash
Lighting
Camera
QE
Costs
Insurance
£300 = 3
hours
£180 = 2
hours
£680 = 17
hours

33. Equipment
Expenditure
Studio (£300 = 3 hours)
Camera (£680 = 17
hours)
Insurance (£100 = 1
day)
Total Equipment Expenditure =
£1260
300
180
680
100
Flash lighting kit (£180 = 2
hours)

34. Total
Expenditure…
£940
0

35. Advertising Prices
and sales
Advert Type Rate
Numb
er
Total
Income
Back cover 2500 1 2500
Inside front 2000 0 0
Inside back 1800 0 0
Double page
spread 3500 0 0
Full page 1800 1 1800
Half page 900 3 2700
Quarter page 500 2 1000
Inserts (a5
leaflet size) 2000 1 2000
Total Income 8 10000

36. Predicted Sales
Income
x Cover Price
2.99
20000
----------
--
(£)
Estimated
Sales
Sales Income
(£)

37. Total Income
£69800

38. Net Profit
£6040
0
- 50% for
wholesaler
Final Income
£3020
0

39. My
Brief
You have been
commissioned by
The Northern
Echo
The Northern Echo to
produce a new magazine or
newspaper self product. financed
Your
product could be in any
style or genre but it must
be self financed through
sales or advertising. You
must also produce your
16 to 25 age group

40. Thank you for
listening…
ANY
QUESTIONS?