YouTube was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It has over 1 billion users who watch hundreds of millions of hours of videos daily. 80% of views come from outside the US, and it is accessible in 76 languages. YouTube allows for self-expression and the creation of online identities and communities. While some see this as positive, others like Andrew Keen are critical of user-generated content replacing professionally produced media. Louise Glitter is a YouTube vlogger with over 1.9 million subscribers who shares beauty and lifestyle videos.

1. YOUTUBEYOUTUBE

2. FOUNDERS
Chad Hurley
Steve Chen
Jawed Karim

3. Momentum
• YouTube has over a billion users–almost a third of all people on the
Internet–and every day, people watch hundreds of millions of hours
of YouTube videos and generate billions of views.
• YouTube overall reaches more 18-34 and 18-49 year-olds than any
cable network in the U.S
• The number of people watching YouTube each day has increased by
40% since March 2014.

4. Product
• 80% of YouTube's views are from outside of the
U.S.
• YouTube has launched local versions in more
than 70 countries.
• You can navigate YouTube in a total of 76
different languages (covering 95% of the Internet
population)

6. Why is YouTube important?
• YouTube allows people to express themselves and create an
identity. According to Mike Wesch, Youtube allows people to
create a strong voice and presence.
• 88% of the content on YouTube is original. The site is important
as it makes people creative- wanting to show themselves and their
ideas to the world. Within YouTube, internet crazes can develop
which can become a global phenomenon. An example of this is
the ‘Numa Numa’ song, which began as a music video in
Romania, however spread globally as people were replicating the
dance moves and lip syncing.

7. Mike Wesch’s Anthropological
Introduction to YouTube
• Anthropology is the study of people. In Wesch’s video, he states that 18-
24 year olds create the most content on YouTube. In relation to the
network ABC, he states that it took producers 60 years to programme
one million hours of content, however YouTube did it in six months.
Wesch talks about cultural inversion- the idea that people are
individuals, however they want to become part of an online community.
There is also elements of networked individualism- people coming
together through sharing content online, however at the same time being
alone. Although Wesch paints YouTube as an extremely positive
picture, however it can be argued that although people feel the need to
express themselves in a positive way, sometimes it can be used
negatively- to create hurtful or inappropriate videos.

8. YouTube Vloggers
• Louise Glitter (1,964,606 YouTube subscribers)

9. Louise Glitter
• Louise Glitter joined YouTube back in 2010 and
has been producing rather popular fashion, beauty
and advice videos ever since. The fashion/beauty
guru and online agony aunt also popped out a
darling daughter during her tenure, and the little
'un (nicknamed Baby Glitter) makes the occasional
appearance.

10. Mike Wesch’s Ideas Applied
• According to Wesch, he states that we want to express our
freedom and identity online, and that we grave
interaction. Louise Glitter expresses her identity and
freedom online for the benefit of others, giving out beauty
tips and advice. The technique of doing this via Vlogging
expands her audience, potentially reaching out to
millions. Louise Glitter also shows cultural inversion- the
idea of wanting to become part of an online community.
This is shown through her interaction with her fans- the
comments, etc.

11. Opposition to Mike Wesch’s
Perspective
• Andrew Keen

12. Andrew Keen’s Perspective
• Andrew Keen is critical of Web 2.0. He believes
that the original, user created content is taking
power away from professional, traditional and
media experts.
• He believes that this content is threatening
talented writers, musicians, etc as it is steering
away the focus to amateurs in the industry.

13. Cult of The Amateur
•Keen believes that amateur ‘pointless’ content is
filling up the internet, taking priority from
professionally created content.
•However a counter argument may be that although
it is not professional content, the element of
amateurism and realism provides entertainment for
viewers. Keen’s viewpoint on web 2.0 means
pushing out the amateurs to make space for the
professionals. However, this may reduce creativity
of regular people wanting to create content to be
shared online.