The central image features Avenged Sevenfold guitarist Synyster Gates in a position of authority. Dark colors are used to reflect the magazine's genre. The masthead intrigues readers by stating that 2009 was a pivotal year for the band without explaining how. The text is structured with boxes and different fonts are used to emphasize parts of the story and convey a dark tone. The magazine appeals to its target audience of heavy metal fans through its content and representation of idolized artists. The language is formally but accessibly written for its audience of late teens to early thirtys.

1. Analysis of a double page spread

2. Central Image
The central image of this double page spread in the magazine ‘Hammer’ portrays the main
artist of the magazine.. In this case, Avenged Sevenfold. The central image is of the lead
guitarist, Synyster Gates. He is portrayed in a superior way, crouched on a bass drum
infront of a large building high up; connoting the impression he is in some way in charge.
The use of dark, monotone like colours reflects the genre of the magazine, as rock and
metal are considered as dark rebellious. The central image is placed on the left hand side
of the magazine, equalizing the text to picture ratio.

3. Masthead of the article
The masthead of the double page spread takes up a quarter of the overall page space.
‘2009 was the year that everything changed for AVENGED SEVENFOLD’. Here, the writer of
the article has used this masthead to intrigue the audience into reading more. The
masthead is an un-answered statement, so therefore it creates the effect that the
audience want to know how everything changed for their featured idolized artist.

4. House style and fonts
The text within the article is boxed, allowing a clear structure for the target audience. The
opening of the article features a drop cap, catching the readers eye. Also within the article is a
pull quote; made into its own sub-heading. The pull quote reflects an obstruction within the
history of the band; intriguing the reader to learn more about the consequences of ‘Jimmy
passing away’. Bold italic fonts are used, the name of the band’s font showing their identity.
The engraved and faded capital approach connotes a dark mysterious sense within the article,
implying to the reader that the content is not going to be upbeat and positive.

5. Audience and representation
This magazine ‘Hammer’ appeals to its target audience as it reflects the heavy rock and metal
genre the specific readers are interested in. As the magazine is released on a monthly basis,
costing £3.99, the wide variety and amount of content reflects the value of cost. When
looking at the features of the double page spread, the central image of the artist represents
the target audience as the artists featured within are idealistic for the target audience; what
they aspire to be like.

6. Mode of address
The mode of address within this double page spread is formal; of a medium register,
however includes some aspects of informality. The well known artist on the left hand page
appeals to the target audience as it is of a globally known guitarist , who is idolized by
heavy metal fans. The main audience of this magazine ranges from late teens to early
thirtys, so the language within appeals to them as it is not too complicated.