The document analyzes genre characteristics, lyrics and visuals, music and visuals, close ups, and digipak/album designs of the music videos "The Man Who Can't Be Moved" by The Script and "Juliet" by Lawson. Some key points: 1) The videos incorporate conventions of both rock (dark colors, live performances) and pop (lead singer at front, inclusion of natural light). 2) Visuals strongly connect to lyrics through illustrative matching of scenes to words. 3) Close ups are used frequently on faces to convey emotion and build connection with viewers. 4) Digipaks and album covers/posters feature band images and information clearly while

1. TEXTUAL ANALYSIS-THE SCRIPT
‘THE MAN WHO CAN’T BE
MOVED’

2. Genre characteristics
• A common convention of pop/rock culture is that there is a live performance
of the band included in the music video. In the music video for ‘The Man Who
Can’t Be Moved’ there is live performance snippets throughout the video as
well as the added focus of the band playing musical instruments in the
background. They do as well follow the convention of the pop genre with
having the lead singer at the front with the two guys playing the instruments
in the background of the clips where there is live performance. This can show
the split between the two genres by still including the live clips but with
putting the lead singer at the front.
• The costumes that the band are wearing, fit the convention more so of the
rock genre. They are wearing dark colours such as black and dark grey, but the
colours associated with pop are also fit in with the props they use such as the
sleeping bag that he carries with him throughout the music video.
• Most pop music videos touch on serious situations and interpret them within
there music videos, for example in ‘The Man Who Can’t Be Moved’ there is
references in the narrative of homelessness, as the audience of The Script is
mainly younger people it can show awareness to the audience about the topic
and how they can help.

3. Lyrics and visuals
• Throughout the video there is a lot of connections between the visuals and the lyrics;
at the beginning of the video it starts with ‘going back to the corner where I first saw
you’ and in the narrative it shows one of the band members going to a corner of a
street and looking around for someone. This is done in an illustrative way, the way the
director of the video presents it in a really simple way this can make it easier for the
audience to follow the narrative.
• Another example of a connection between the visuals and the lyrics is when the
song says ‘if you see this girl can you tell her where I am?’ and to match the lyrics
you can see Danny (the lead singer) talking to a man as if he is asking him to tell
the girl where he is, while looking at him in a conversation manner. This is an
example of amplified lyrics and visuals by taking the lyrics of him saying in the
song ‘tell her where I am’ and matching it with him saying this to an elderly man.
• The final example is another example of an illustrative way of presenting lyrics and
visuals is when during the video the song says ‘policemen say son you can’t stay here’
and it is then matched with the visual of a shot reverse shot of the lead singer and a
police car; there is no speech coming from the policewomen just a shot reverse shot as
it is imitating a conversation between the two, as it is then followed by Danny
O’Donoghue saying ‘there's someone I'm waiting for if it’s a day, a month, a year’
reinforcing the conversation style.

4. Music and visuals
• They use mostly natural light throughout the majority of the music video.
Parts of the film is set on location of the busy streets of a city where they are
using natural lighting which is a common convention for pop videos. The
lighting throughout rock videos tends to be a lot darker, they have tried to fit it
in when the band plays live it is darker but you can also see the natural light
coming through the windows merging both conventions together. The use of
natural light is to show the audience that the band/artist is naturally talented.
• The overall pace of the music video fits with the music; at the start of the
music video the tempo is very slow, so the pace of the shots at the beginning
are matched with the tempo. As the music gets faster throughout the video
the shots get quicker also. This makes it more enjoyable for the audience with
it not being the same tempo throughout it gets quicker making it a little bit
more exciting.

5. Close ups
During the music video there is a lot of close ups used
mainly of the lead singer Danny. The close ups used
during the narrative part of the video show the emotion
of the story and link with the tone of the lyrics and how
he is looking for someone he loves. As well as using close
ups of the people passing him in the narrative, this could
replicate the audience response to the music video but
they are also bringing in different diversities.
They also use close ups during the live segments of the video, this gives the audience
of the music video a closer connection to The Script and making the video more
interesting to watch. A lot of the close ups as well, have the actor or the band
members during the narrative to look into the camera, this can be direct address to the
audience and making it more personal. It also gives them as an audience a chance to
connect with the artists and the song that they are singing giving them a personal
preference. It gives the audience to connect and feel emotion for the artists.
Using close ups also adds a more dramatic effect to the song by showing his
desperation while he is looking, as well as his passion for music when they use
close ups during the live performance parts. It gives the audience chance to
see the facial expressions of the artist as they are communicating the song to
the audience giving the music video more of a meaning.

6. Digipak
On the cover of the digipak
there is an image of the band
The Script, the lead singer
Danny is at the front of the
image and is the main focus
of the cover; the rest of the
band is placed behind him.
The image is set of a location
setting making the image
seem more natural. Also with
including the band on the
cover of the digipak can
attract the audience more
and more personal, it also
gives the audience more
chance to recognize the band
instead of just having some
art work and not knowing
who they are.
On the cover of the booklet
inside the digipak and on the
back of the case, there are two
images of hands both in
different positions, but both
portray a strong message of
being together and the idea of
coming together. The writing on
the back of the cover the writing
of the song order is very small
and doesn’t really catch the eye
the attention is more on the
image of the hand, for our
digipak I think we will use a
bigger text and stretch it out
longer to take up more room
and use a plainer background
than what is on this one.
The CD design has an image on it making it very attractive to the eye
instead of just having a plain CD, however the image doesn’t really have
any connection to the rest of the theme of the digipak; it is a very nice
design and is very eye-catching.

7. Album poster
On the album poster in the top left
corner is the name of the band, this
acts as advertisement for the band
as it instantly tells you what the
name of the band is. When someone
see’s this poster the first thing they
will be wanting to know is who the
band are. It is also in a place where
your eyes naturally fall, in the left
hand corner.
The name of the album is in the top right hand
corner; there isn’t much surrounding it but the
size and the font are still eye catching and the
colour fits in with the colour scheme of the poster.
The image of the band themselves is quite unusual
and is very eye-catching to people who are passing
the poster, by combining all three of the band
members they have manged to make it look like
just one head, when it is really three. This can also
link into the name of the album ‘#3’ as that is the
number of people in the band.At the bottom they have the main
information from the poster. It is
presented on a black rectangle with
the date the that the album will be
released. They haven’t put a lot of
information just the basics of when
the album is released and that’s it.
At the very bottom in very small writing they have
the official website for the script. This gives the
website advertisement as well as giving the
audience of the poster who maybe don’t know that
much about The Script, the chance to find out more.

8. TEXTUAL ANALYSIS- LAWSON
‘JULIET’

9. Genre characteristics
• In the Lawson music video for ‘Juliet’ they include the common convention of a live
performance within their narrative, they are playing in the bar looking towards the
women whom the audience would assume was Juliet. The lighting is dark and by
using dark lighting that follows the convention of rock music videos and the
costumes that they are wearing follow the time that they are aiming their video to
be around. The same as in The Script music video the lead singer for Lawson is
placed at the front with the band playing the instruments behind him.
• Even though the majority of the colour scheme is very dark colours, there is the
placement of the colour red which is shown throughout the music video; in the
curtains and Juliet's dress is red also, this can be the pop genre coming through
adding a bit of colour to the music video as well as the colour red has connotations
for lust and love and a lot of the song is about the love for the girl Juliet.
• Another convention of the rock genre is the close ups of the musical instruments
and of them singing, there is a series of these throughout the music video showing
the audience that as a band they are talented. This is also a common convention for
pop but it is mainly known by rock bands to use their musical instruments.

10. Lyrics and visuals
• During the first round of the chorus ‘no body does it like Juliet’ a shot of a female, who the
audience will assume is Juliet, is shown. At the start of the music video they don’t mention
any name they just refer to her as ‘her’ there is no image given to the audience as to who she
is just extreme close ups of her face. By giving the audience and image of her it makes the
music video a little bit clearer and easier to understand giving it more of a narrative. Without
any narrative it makes the music video harder to understand but having a hard narrative is a
convention of rock music videos.
• Another link between the visuals and the lyrics is when the band sings ‘the way she does it is
criminal’ which is then matched with her taking of her wig and revealing her true identity. The crime
could be identity theft or she could just be pretending to be a completely made up person but
whatever she is doing with her identity is a crimes and that is presented in a illustrative way to the
audience as it is simply presented to them.
• During one of the final rounds of the chorus they sing ‘she knows’ and as this is sang she lifts
up a gentleman's jaw that is hung open at the sight of her, this reinforces that she knows
what effect her looks have over the male gender and how she can use that to gain power
over them. This is amplified to the audience with the way she lifts up the mans chin as he is
admiring her, as ‘she knows’ of her beauty.

11. Music and visuals
At the start of the music video the pace of the music is quite slow the
visuals matched with the music are also at a slow cutting rate
compared to when the song starts the pace picks up and so does the
cutting rate. By increasing the cutting rate it makes it more exciting and
a lot more interesting to watch, we can include this in our music video
even though it’s a sad song it will make it more interesting for the
audience to watch.
The genre of Lawson’s music, tends to be more rock than pop, the
lighting used in a lot of their music videos is quite dark with only the
use of artificial light instead of natural light. With our music video
because the genre is alternative rock and pop we can use the
combination of a lot of light as well as using shots where there isn’t
that much light where the context of the shot is a lot more darker.
Also by using natural light it can reflect the realness of the band to
the audience.

12. Close ups
Throughout the music video, there are a lot of close ups
used these are used a lot when Juliet is in the shot; this
can create a slight intimacy between the audience and
the actress playing Juliet. It also matches with the
personality of the character Juliet as she is presented to
the audience as quite a flirtatious character and that is
how the audience is perceiving her.
Also by using close ups of the band themselves, who are a part of the
narrative themselves, this makes it more personal for the audience as they
can start to feel a connection with the band themselves. It can also make
them feel part of the story line with the band being presented to be part of
the narrative. By them also including close ups of their instruments it can
make a feeling of belonging to the audience as well. They can feel like they
part of the action happening within the narrative. Making it easy for them to
Understand with this personal connection being created
between the audience and the band. Furthermore by using
close ups of each of the characters you can see the
emotions being felt throughout the video. You get to see the
lust in Juliet’s eyes as well as the amount of fun the band
are having performing the song.

13. Reference to notion of looking and
voyeurism
Throughout the music video there is a few referencing to what Andrew
Goodwin would call ‘reference to notion of looking’, the music video
presents this though the presence of mirrors, towards the start of the
video we see Juliet admiring a dress in a mirror as well as towards the
end we see the lead singer look in a cars wing mirror looking
backwards at Juliet and one of her male companions in the back of the
car it adds an artistic flare to the video and makes it more interesting
than just looking into a camera.
Voyeuristic treatment of the female body happens quite a lot with the
way that Juliet is presented to the audience for a small part of the video
she is wearing a floral robe, but a third of the way through you see her
take of her robe and is wearing a tight red dress and she takes of her
blonde wig. Connotations of the colour red are quite sexy and lustful
presenting the character of Juliet to be quite flirtatious and craving the
attention of men. The way the gentlemen look at her as well show as
more as prey and not a human.

14. Digipak
For the cover of the digipak
Lawson had individual head
shots taken and released
individually with there CD as
well as having one with the
whole band on. By releasing
individual digipak’s, it allows
the audience to connect
personally with their
audience as they feel like
they are buying for their
favourite member; people
might not understand that
with each of the individual
digipak’s you get the same as
what you get with the group
one, so this therefore might
increase the sales of the
overall album.
For the booklet that comes inside of the digipak includes all
the words and additional people who helped out with the
making of the CD. This can give more information to the fans
of Lawson on the band and everyone else involved and
maybe on their favourite song on the album.
The front cover of the album is in black
and white effect with only the name of
the album being in colour, this makes it
more effective as the audience
remembers the name of the album
because of the emphasis on the name
and the colour. The back of the album
has all the names of the songs with a
decent size font, it also doesn’t have
any image on the back with only a dark
background.
Also included in the digipak there
is an added plug of it coming
with a guitar pick, this can make
the digipak is more appealing to
the audience with the added
extra coming with the album.
The album comes with two CD’s with
an added DVD as well as the music,
this can also make it more appealing
to the audience as well as the album
being quite plain and simple but still
effective.

15. Album poster
Includes the name of the band
taking up a long strip across the
top third of the poster, they
also have the line going
underneath making the ‘A’
stand out more; this is added
for extra graphics within the
name and to make it seem like
a logo making it more
memorable with the audience.
The overall image of the album is
quite small in comparison to the
image of just the band, I think with
my poster for our album I will do it a
lot bigger to draw more attention
the album that is being released
instead of the just the band. You
can’t really see the album cover also,
so it doesn’t really put an image in
your head for what you should be
looking for if you were to go out and
buy the album.
Along the bottom of the
image of the band telling the
audience the names of the
band members as well as
telling them what their role in
the band is. This can make it
more personal to the
audience like they are getting
a formal introduction to the
band and it could also be
giving their fans more
information that they didn’t
already know about them.
The main image of the band takes up a
lot of the poster, in the image each of
the band members is looking into the
camera directly this can make the
image and the overall form of the
poster a lot more personal.
On the very bottom of the poster there is a selection of brands and companies that
Lawson are related to they show how you can purchase any of their music online as
well as who their record label is, this gives more information to the people looking
at the poster. It could also be taken as a slight bragging as they are involved with so
many amazing companies like Universal studios.