WHY YOU SHOULD ATTEND:
Pinterest is 2nd largest source of social traffic, and for many retailers it’s the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down.
Attend this webinar to learn how to increase traffic and revenue from Pinterest using best practices for:
Optimizing your website for Pinterest
Developing a visual content strategy for Pinterest
Establishing and measuring Pinterest-specific goals
Launching a high-impact Pinterest promotion
Getting customer insights from Pinterest you can use to drive offline sales
Are you using social media for your blog? Social media is one of the fastest and easiest ways to grow your blog following – but only if it’s done right. This session will include focusing on your target market and finding it if you’re unsure of it, understanding which social media platform(s) is right for your blog, creating and curating content for your social media, and more. Learn how to use a content calendar to stay organized, tactics for growing a genuine and engaged following, how to properly showcase brand sponsorships on social media, and more.
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
`Remove Unprofitable Products and Services. The products or services with the highest gross profit margin are the most important to your business. ...
Find New Customers. New customers can help grow your business. ...
Increase your Conversion Rate. ...
Review Current Pricing Structure. ...
Reduce your inventory. ...
Reduce your overheads.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
Are you using social media for your blog? Social media is one of the fastest and easiest ways to grow your blog following – but only if it’s done right. This session will include focusing on your target market and finding it if you’re unsure of it, understanding which social media platform(s) is right for your blog, creating and curating content for your social media, and more. Learn how to use a content calendar to stay organized, tactics for growing a genuine and engaged following, how to properly showcase brand sponsorships on social media, and more.
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
`Remove Unprofitable Products and Services. The products or services with the highest gross profit margin are the most important to your business. ...
Find New Customers. New customers can help grow your business. ...
Increase your Conversion Rate. ...
Review Current Pricing Structure. ...
Reduce your inventory. ...
Reduce your overheads.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
Effective blogging while doing other full time activitiesBlogCamp Boston
Most people start blogging while doing some other full-time activity, whether that be school or work or even both. If you’re one of them, do you find your full life preventing you from writing the awesome blog posts you know that you’re capable of? It doesn’t have to be! I’ll be sharing my tools that helped me write 2-3 blog posts a week while getting my MA and working part-time while dealing with multiple chronic illnesses. Due to these tools, I was able to keep blogging even when swamped with homework and not feeling well – and I was even able to grow my blog.
7 Steps for Social Media Marketing Success in 2015Viraltag Inc.
The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
Content Strategy | How to Grow 10x With Your Content Myk Pono | iForumMyk Pono
Watch presentation: https://youtu.be/NUbCKzALU1M
Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…
► Subscribe to My Channel: http://bit.ly/2NeqPRH
CONNECT:
► Website: http://www.mykpono.com/
► Facebook: https://www.facebook.com/myk.pono
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► Newsletter: https://www.getrevue.co/profile/myxys
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► Youtube channel: http://bit.ly/2NeqPRH
--
ABOUT:
Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He consulted many companies on marketing and product growth focusing on creating ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution.
He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. His essays on marketing were read by over 400,000 people.
READ MORE:
►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu
►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS
►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC
►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a
►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb
►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn
►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy
►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Sarah Mincher, Social Media Specialist at DigitalSherpa, provides 12 Pinterest Marketing Tips for page owners looking to boost their social media marketing via Pinterest.
Social media strategy - my personal brandMatthew Clark
Social media strategy for my personal brand on various social media platforms. Focuses on creating and sharing content that relates to digital marketing and related services.
If you are regularly maintaining a social media presence but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.
A Short Guide to UGC Photos for E-Commerce & Content MarketingSharad Verma
This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
Effective blogging while doing other full time activitiesBlogCamp Boston
Most people start blogging while doing some other full-time activity, whether that be school or work or even both. If you’re one of them, do you find your full life preventing you from writing the awesome blog posts you know that you’re capable of? It doesn’t have to be! I’ll be sharing my tools that helped me write 2-3 blog posts a week while getting my MA and working part-time while dealing with multiple chronic illnesses. Due to these tools, I was able to keep blogging even when swamped with homework and not feeling well – and I was even able to grow my blog.
7 Steps for Social Media Marketing Success in 2015Viraltag Inc.
The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
Content Strategy | How to Grow 10x With Your Content Myk Pono | iForumMyk Pono
Watch presentation: https://youtu.be/NUbCKzALU1M
Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…
► Subscribe to My Channel: http://bit.ly/2NeqPRH
CONNECT:
► Website: http://www.mykpono.com/
► Facebook: https://www.facebook.com/myk.pono
► Instagram: https://www.instagram.com/mykolahj/
► Newsletter: https://www.getrevue.co/profile/myxys
► Linkedin: http://bit.ly/2vXX5y3
► Medium: https://twitter.com/myxys
► Twitter: https://twitter.com/myxys
► Quora: https://www.quora.com/profile/Myk-Pono
► Youtube channel: http://bit.ly/2NeqPRH
--
ABOUT:
Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He consulted many companies on marketing and product growth focusing on creating ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution.
He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. His essays on marketing were read by over 400,000 people.
READ MORE:
►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu
►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS
►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC
►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a
►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb
►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn
►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy
►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Sarah Mincher, Social Media Specialist at DigitalSherpa, provides 12 Pinterest Marketing Tips for page owners looking to boost their social media marketing via Pinterest.
Social media strategy - my personal brandMatthew Clark
Social media strategy for my personal brand on various social media platforms. Focuses on creating and sharing content that relates to digital marketing and related services.
If you are regularly maintaining a social media presence but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.
A Short Guide to UGC Photos for E-Commerce & Content MarketingSharad Verma
This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
Pinterest is a powerful tool for inspiration and discovery of your products and services, and building relationships with your audience.
Marketers who've mastered Pinterest create and share content that makes it easier for their fans to take action on Pinterest, and that's what this webinar is all about – advanced tactics for brands looking to get to the next level on Pinterest.
Attend this webinar to learn how to:
• Enhance your brand's and products discoverability
• Develop a robust, engaging visual content strategy
• Accelerate your community growth
• Gain unique customer insights from your photos<br> that can drive success
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Automotive Guide to Pinterest & InstagramSharad Verma
This guide covers everything from automotive content strategy and harnessing hashtags to setting and achieving the goals that will help your brand achieve marketing success on Pinterest & Instagram.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
HOW TO GROW YOUR BUSINESS WITH PINTEREST & INSTAGRAMMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing Success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/grow-business-with-pinterest-and-instragram/
How brands are using Pinterest to drive traffic, sell goods, improve blogger relations and how you can measure ROI of your pinterest program. featuring case studies from Sony Electronics, Chicquita Banana and Hass Avocados
How to Grow Your Business with Pinterest & Instagram (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/grow-business-with-pinterest-and-instragram/
Pinterest and instagram_for_small_businessMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
It is a ppt on how Pinterest can be used by companies as part of thier social media marketing strategy and in turn increase sales and beyond.It was done by a group of students of Great Lakes Institute of Management,Chennai.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Earning on Pinterest_ Beginner's Guide to Making Money.pdfSaleem Qadri
Earning on Pinterest: Beginner's Guide to Making Money" is your gateway to unlocking the potential of Pinterest as a lucrative platform for income generation. This comprehensive guide offers step-by-step instructions, actionable strategies, and practical tips tailored for beginners aiming to monetize their presence on Pinterest. Discover how to leverage Pinterest's visual appeal, engage audiences, and convert pins into profitable opportunities. Whether you're an aspiring influencer, entrepreneur, or marketer, this guide empowers you to kickstart your journey toward earning on Pinterest
#Pinterest Monetization Guide
#Making Money on Pinterest
#Pinterest Income Strategies
#Beginner's Pinterest Earning Tips
#Pinterest Profit Blueprint
#Pinterest Marketing for Income
#Monetizing Pinterest Pins
#Pinterest Business Growth
#Pinterest Revenue Generation
#Pinterest Entrepreneurship Guide
2. About the presenters
Anna has 30+ years experience as a business leader and recognized
expert in fashion retail merchandising, operations, training and
development. She is a co-founder and has been a business coach for
True North Marketing since 1999. Anna is also a Pinterest expert and
principal with White Glove Social Media. She is the author of Pinterest
Marketing for Business Master Video/Live Course for marketers, bloggers,
business owners and entrepreneurs. Her uber-powers are: speed, detail
orientation, delivering customer ROI and finding humor in everything. She
loves golf, tennis and her zumba class. Follow Anna on Pinterest
www.pinterest.com/wglvsocialmedia/
Andi is Piqora’s Social Media and PR Manager. Before joining Piqora, she
created and executed social and PR strategy for some of the world’s
leading brands at Edelman Digital. Connect with Andi on Twitter
@luckyandi
3. Two sections for today’s webinar:
1
Overview: 4 Step
Formula for
Success on Pinterest
2
7 Pinterest Activities
to help you
get more followers
4. Before you get started, it’s
important to remember…
Even if you have the most engaging, eye-catching images,
if people can’t find you on Pinterest, what’s the point?
6. 4 Steps for Success on Pinterest:
1. Establish a Pinterest Plan
2. Discover Who Your Target Audience Is
3. Develop your Pinterest Content
4. Measure for Success
7. Step #1: Pinterest Plan
Ask:
1. What do you want to accomplish?
2. What is your competition doing on Pinterest?
3. Who will pin and create your content?
Step #2: Target Audience
8. Step #3: Develop Your Content
Three things to remember when developing your content
1. Provide your audience with helpful, inspiring
information and don’t just talk about
yourself all the time!
10. Step #3: Develop Your Content
Three things to remember when developing your content
1. Provide your audience with helpful, inspiring
information and don’t just talk about
yourself all the time!
Remember the 80/20 rule!
Even if you have the most engaging, eye-catching images,
if people can’t find you on Pinterest, what’s the point?
11. Step #3: Develop Your Content
Three things to remember when developing your content
2. Focus on keywords in your board titles,
board descriptions and pin descriptions.
12. Step #3: Develop Your Content
Leverage your keywords when crafting:
• Board titles
• Board descriptions
• Pin descriptions
These are three SPECIFIC areas where you need to optimize
your Pinterest account so you rank higher on Pinterest’s search
engine and in turn, get more traffic.
13. Step #3: Develop Your Content
Three things to remember when developing your content
3. Establish an ongoing content schedule
for when you’re sharing content
• How many boards and pins will you share monthly?
• How often will you pin?
• How will you reach out to influencers and brand advocates?
• What time of day will you pin?
14. To recap how to develop your
Pinterest content:
1. Provide your audience with helpful, inspiring information
2. Focus on keywords in your board titles, board
descriptions and pin descriptions
3. Establish an ongoing content schedule for when you’re
sharing content
15. Step #4: Measure for Success
1. Decide how often you want to monitor your results.
2. Decide what analytics tool or platform you will
leverage to measure your success.
If you can’t track and measure your ROI properly, how will you
ever know if something is working?
16. To recap, here’s my 4 steps
for Success on Pinterest:
1. Establish a Pinterest Plan
2. Discover Who Your Target Audience Is
3. Develop your Pinterest content
4. Measure for success
17. The 3 most important factors
to getting more followers on Pinterest
(according to University of Minnesota study):
1. Follow lots of pinners
2. Create lots of boards
3. Pin a lot!
21. Activity #1:
Follow lots of pinners
Expand your keyword search by using Pinterest’s Guided Search tool.
22. Make sure when people follow you,
your brand has enough boards
that appeal to a wide audience.
The goal is to fit into
a larger lifestyle on Pinterest.
23. Activity #2:
Strategically create a lot of boards
Remember:
•20-30 boards to first start your Pinterest account
•50-60 boards within a year
•The 80/20 rule – 80% of content focused on a larger lifestyle, 20% brand
or product focused
•Use Pinterest Guided Search to guide your keywords
24. Popular Pinterest Categories
Top 5: Food and Drink (especially
recipes!), DIY and Crafts (mason
jars are popular!), Home Décor,
Women’s Fashion, Weddings
25. Activity #3:
Pin Consistently!
Remember:
•Pin your entire product catalog onto Pinterest
•Don’t make your content just about your brand
•Invest in a scheduling tool
•Understand when to pin – timing is key.
26. Activity #4:
Create seasonal and trending boards
• Over 70% of online consumers go to Pinterest to get ideas and inspiration for what
to buy.
• 67% of consumers go to Pinterest to keep up with the latest trends
27. Activity #4:
Create seasonal and trending boards
Remember:
Start rearranging your boards 2-3
months before the next holiday
Example boards you should have right
now: Halloween, Fall/Autumn,
Thanksgiving, Christmas
Check out Piqora’s Guide to
Halloween Promotions on Pinterest!
29. Activity #5:
Join Group Boards
Why?
•Increased exposure
•Expanded target
audience
•Connect to relevant
brands and individuals
30. Activity #6:
Optimize your website
and blog for Pinterest
Remember:
Don’t forget about board widgets.
Visual content drives 84% more views and 94% more clicks
than text.
Maximize the use of images, especially on your brand
website and blog.
31. Don’t forget, Piqora has a marketer’s guide
to Pinterest website optimization that is a great read
to learn more about how to harness Pinterest
for referral traffic and more!
32. Activity #7:
Integrate Rich Pins
Remember:
Rich Pins make shopping for products via Pinterest
easier.
Pinners get email notification when price drops on
product Rich Pin
5 types of Rich Pins: movie, article, recipe, product
or place. For retailers, the product Rich Pin is
crucial!
33. To summarize today’s webinar:
4 Steps for Pinterest Success:
1. Establish a Pinterest Plan
2. Discover Who Your
Target Audience Is
3. Develop your Pinterest
content
4. Measure for success
7 Pinterest Activities
to Get More Followers:
1. Follow lots of pinners
2. Strategically create lots of
boards
3. Pin consistently
4. Create seasonal and
trending boards
5. Join group boards
6. Optimize your website and
blog for Pinterest
7. Integrate Rich Pins
34. Thank you for
joining!
Receive chapter 1
of Anna’s Pinterest
book for free on
her site at
www.whiteglovesocialmedia.com