Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...Zendika Sandiaszkara
The final Social Media Report for JPAC Company Digital Marketing Campaign (April - November 2019) including social media marketing, paid ads, and direct sales, by Zendika S.
Become a Pinterest Search Ads Master in Just 30 Minutes4Cinsights
Josh Dreller, VP of Product Marketing at 4C and Michael Akkerman, Head of Pinterest Marketing Partners discuss Pinterest Search in this 30 minute webinar. Watch the full webinar at https://youtu.be/ZwyDAFEbVtY
How nonprofits can better use content marketingintrotodigital
Content marketing is becoming increasingly important for non-profits, with 92% using it and those with strategies rating themselves as highly effective. For smaller non-profits, developing an engaging content strategy on a limited budget is key to reaching audiences and increasing support. The document provides tips for non-profits to improve their content marketing, such as focusing on their target audience, communicating their mission clearly, utilizing storytelling, engaging multiple staff members, using visuals like photos, investing in tools, and partnering with other organizations. Examples from charity:water and Ikea partnering with animal shelters are also given.
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticDini Prathivi
The document discusses using Instagram for business and provides tips on digital marketing, content creation, and analytics. It recommends defining your social media platforms, creating appealing content tailored to your target audience, filling out your bio strategically, using high quality photos and hashtags, and tracking analytics like follower demographics and engagement to measure brand awareness, sales, and community building. The key aspects are knowing your business, audience, and creating cohesive, appealing content while analyzing Instagram metrics.
The document discusses content marketing strategies and insights. It provides tips for creating effective content marketing programs, including developing buyer personas, creating a content marketing mission statement focused on core audiences and outcomes, planning content repurposing across multiple channels, leveraging influencers, and measuring return on objectives like sales, costs, and customer retention and satisfaction. The presentation emphasizes finding the "why" of a company's content strategy and telling a different story to customers through content.
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...Zendika Sandiaszkara
The final Social Media Report for JPAC Company Digital Marketing Campaign (April - November 2019) including social media marketing, paid ads, and direct sales, by Zendika S.
Become a Pinterest Search Ads Master in Just 30 Minutes4Cinsights
Josh Dreller, VP of Product Marketing at 4C and Michael Akkerman, Head of Pinterest Marketing Partners discuss Pinterest Search in this 30 minute webinar. Watch the full webinar at https://youtu.be/ZwyDAFEbVtY
How nonprofits can better use content marketingintrotodigital
Content marketing is becoming increasingly important for non-profits, with 92% using it and those with strategies rating themselves as highly effective. For smaller non-profits, developing an engaging content strategy on a limited budget is key to reaching audiences and increasing support. The document provides tips for non-profits to improve their content marketing, such as focusing on their target audience, communicating their mission clearly, utilizing storytelling, engaging multiple staff members, using visuals like photos, investing in tools, and partnering with other organizations. Examples from charity:water and Ikea partnering with animal shelters are also given.
Social Media 102 - Instagram Hacks - Content Strategy and AnalyticDini Prathivi
The document discusses using Instagram for business and provides tips on digital marketing, content creation, and analytics. It recommends defining your social media platforms, creating appealing content tailored to your target audience, filling out your bio strategically, using high quality photos and hashtags, and tracking analytics like follower demographics and engagement to measure brand awareness, sales, and community building. The key aspects are knowing your business, audience, and creating cohesive, appealing content while analyzing Instagram metrics.
The document discusses content marketing strategies and insights. It provides tips for creating effective content marketing programs, including developing buyer personas, creating a content marketing mission statement focused on core audiences and outcomes, planning content repurposing across multiple channels, leveraging influencers, and measuring return on objectives like sales, costs, and customer retention and satisfaction. The presentation emphasizes finding the "why" of a company's content strategy and telling a different story to customers through content.
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Search Engine Journal
Biggest Mistakes by Brands in Integrated Marketing
By Lauren Vaccarello
Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
Unique Ways to Improve Your Conversion Rates Right NowHanapin Marketing
This webinar provided tips on improving conversion rates through paid search. It discussed setting up A/B tests without third party tools, using competitive intelligence to find insights and test hypotheses, and leveraging display, Gmail and remarketing ads. Attendees learned about measuring ad continuity, benchmarking competitors' strategies, and segmenting remarketing audiences. The presenters provided case studies and examples of strategies that increased ROI for clients through paid search optimization.
1. The document discusses using engagement intelligence and trend identification to understand what content resonates best with audiences across social media platforms like Facebook.
2. It emphasizes the importance of identifying trending content and curating content that audiences are engaging with the most in order to create more effective Facebook ads and content marketing strategies.
3. The key takeaway is that content marketing and ads require insight into what content is working best for both one's own brand and competitor brands through analyzing social media engagement data and trends.
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
Prism me 9 valuable tips for real estate marketing on instagram (1)CatherineTeves1
Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry
https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram
The document discusses ways to generate new ideas for content marketing. It explains that coming up with ideas is a process involving gathering new material, digesting it, unconscious processing, and then having an "eureka moment". It then lists six steps to efficiently build content marketing resources: 1) Analyze competitors; 2) Brainstorm with team members; 3) Use online tools; 4) Recap events attended; 5) Ask questions on social media; 6) Repurpose existing content. The document stresses analyzing existing resources in one's own mind and taking notes in a content calendar.
A marketing strategy designed for a product called CÍ. CÍ is a blue light blocking glasses designed to block or filter out the blue light given off from digital screens. Considering that this is a new product, I designed a marketing strategy to build brand awareness.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDEkere Archibong
The document discusses the effectiveness of content marketing and provides 5 key reasons why content marketing is important. It states that great content connects with audiences and helps build brand reputation by providing value and trust. Content also improves SEO by allowing brands to rank for more keywords and drive traffic. Additionally, content marketing establishes brands as thought leaders and is a cost-effective way to attract customers by generating more leads than traditional marketing. Finally, content marketing builds brand awareness, trust and loyalty over time as people consume the content and form impressions of the brand.
Getting Your Ads Seen: Introducing In-Image AdvertisingHanapin Marketing
In this presentation, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
Growing Instagram Results Through Partnerships, Liz Kennedy, Social Fresh Con...Social Fresh Conference
This document outlines FreshDirect's strategy for growing their Instagram presence through partnerships. It discusses finding partners who will delight followers, taking risks by partnering with influencers outside their category, evolving partnerships over time through different content types and multi-day/multi-partner campaigns, and defining success through unique content, cadence, reach and tying campaigns into broader brand priorities while documenting results. The strategy is centered around their "Fab 4" pillars of partnering, delighting followers, disrupting expectations, and continually evolving their approach.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
This document discusses the importance of using ad trackers in affiliate marketing. It states that ad trackers allow affiliates to monitor every click on their referral links and see exactly where they placed the links. This provides affiliates with traffic reports and facts to make decisions to succeed in affiliate marketing campaigns. With an ad tracking software, affiliates can track both online and offline advertising progress and have the proper knowledge to succeed in the affiliate marketing world.
Native advertising a gamechanger or just common senseRik Lagey
This document discusses native advertising and how it compares to traditional online advertising. It argues that native advertising is becoming more important as consumers seek out engaging content online rather than interruptive ads. Native advertising involves creating branded content that feels natural and integrated to the site it appears on. While it can drive social sharing and brand lift, the document notes that native advertising alone is not enough - it must be part of an overall content marketing strategy that also builds brand recognition and delivers good brand experiences. It provides examples of how to measure the success of native advertising campaigns.
Why Pinterest Needs To Be A Part Of Your Marketing Mix TodayHanapin Marketing
In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be a part of your marketing mix today.
Susan Wenograd provides tips on optimizing display advertising campaigns. She discusses different targeting options on the Google Display Network including topical, keyword, placement, audience, in-market and affinity targeting. She emphasizes using layered targeting to precisely reach the intended audience. Wenograd also provides advice on optimizing campaigns through negative keyword/topic targeting, impression caps, remarketing and custom audiences. Her tips aim to help advertisers efficiently reach the right people with the right messages.
How to make influencer marketing campaign a success - InfluGlueInfluGlue
Now that you know how to plan your upcoming influencer marketing campaign start planning today to make your campaign a real success. Choose authentic influencers instead of the ones with millions of followers with no soul. For professional guidance connect with InfluGlue.
The document provides an overview of a content marketing masterclass presentation. It includes an agenda that outlines topics to be covered such as defining content marketing, why brands should invest in it, content opportunities, storytelling, output levels, and measuring effectiveness. It also shares examples of content marketing campaigns run through GetCraft and their results. The presentation aims to educate brands on developing a content marketing strategy and leveraging GetCraft's services.
This document provides a 7-step content marketing toolkit to help marketers develop an effective content marketing strategy. The steps include understanding your purpose and audience, developing a compelling narrative, identifying relevant channels, creating optimized content, amplifying your content, and using analytics to evaluate performance. The toolkit is intended to equip marketers with fundamentals to systematically develop a content marketing roadmap for success.
This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SE...Search Engine Journal
Biggest Mistakes by Brands in Integrated Marketing
By Lauren Vaccarello
Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
Unique Ways to Improve Your Conversion Rates Right NowHanapin Marketing
This webinar provided tips on improving conversion rates through paid search. It discussed setting up A/B tests without third party tools, using competitive intelligence to find insights and test hypotheses, and leveraging display, Gmail and remarketing ads. Attendees learned about measuring ad continuity, benchmarking competitors' strategies, and segmenting remarketing audiences. The presenters provided case studies and examples of strategies that increased ROI for clients through paid search optimization.
1. The document discusses using engagement intelligence and trend identification to understand what content resonates best with audiences across social media platforms like Facebook.
2. It emphasizes the importance of identifying trending content and curating content that audiences are engaging with the most in order to create more effective Facebook ads and content marketing strategies.
3. The key takeaway is that content marketing and ads require insight into what content is working best for both one's own brand and competitor brands through analyzing social media engagement data and trends.
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
Prism me 9 valuable tips for real estate marketing on instagram (1)CatherineTeves1
Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry
https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram
The document discusses ways to generate new ideas for content marketing. It explains that coming up with ideas is a process involving gathering new material, digesting it, unconscious processing, and then having an "eureka moment". It then lists six steps to efficiently build content marketing resources: 1) Analyze competitors; 2) Brainstorm with team members; 3) Use online tools; 4) Recap events attended; 5) Ask questions on social media; 6) Repurpose existing content. The document stresses analyzing existing resources in one's own mind and taking notes in a content calendar.
A marketing strategy designed for a product called CÍ. CÍ is a blue light blocking glasses designed to block or filter out the blue light given off from digital screens. Considering that this is a new product, I designed a marketing strategy to build brand awareness.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDEkere Archibong
The document discusses the effectiveness of content marketing and provides 5 key reasons why content marketing is important. It states that great content connects with audiences and helps build brand reputation by providing value and trust. Content also improves SEO by allowing brands to rank for more keywords and drive traffic. Additionally, content marketing establishes brands as thought leaders and is a cost-effective way to attract customers by generating more leads than traditional marketing. Finally, content marketing builds brand awareness, trust and loyalty over time as people consume the content and form impressions of the brand.
Getting Your Ads Seen: Introducing In-Image AdvertisingHanapin Marketing
In this presentation, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
Growing Instagram Results Through Partnerships, Liz Kennedy, Social Fresh Con...Social Fresh Conference
This document outlines FreshDirect's strategy for growing their Instagram presence through partnerships. It discusses finding partners who will delight followers, taking risks by partnering with influencers outside their category, evolving partnerships over time through different content types and multi-day/multi-partner campaigns, and defining success through unique content, cadence, reach and tying campaigns into broader brand priorities while documenting results. The strategy is centered around their "Fab 4" pillars of partnering, delighting followers, disrupting expectations, and continually evolving their approach.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
This document discusses the importance of using ad trackers in affiliate marketing. It states that ad trackers allow affiliates to monitor every click on their referral links and see exactly where they placed the links. This provides affiliates with traffic reports and facts to make decisions to succeed in affiliate marketing campaigns. With an ad tracking software, affiliates can track both online and offline advertising progress and have the proper knowledge to succeed in the affiliate marketing world.
Native advertising a gamechanger or just common senseRik Lagey
This document discusses native advertising and how it compares to traditional online advertising. It argues that native advertising is becoming more important as consumers seek out engaging content online rather than interruptive ads. Native advertising involves creating branded content that feels natural and integrated to the site it appears on. While it can drive social sharing and brand lift, the document notes that native advertising alone is not enough - it must be part of an overall content marketing strategy that also builds brand recognition and delivers good brand experiences. It provides examples of how to measure the success of native advertising campaigns.
Why Pinterest Needs To Be A Part Of Your Marketing Mix TodayHanapin Marketing
In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be a part of your marketing mix today.
Susan Wenograd provides tips on optimizing display advertising campaigns. She discusses different targeting options on the Google Display Network including topical, keyword, placement, audience, in-market and affinity targeting. She emphasizes using layered targeting to precisely reach the intended audience. Wenograd also provides advice on optimizing campaigns through negative keyword/topic targeting, impression caps, remarketing and custom audiences. Her tips aim to help advertisers efficiently reach the right people with the right messages.
How to make influencer marketing campaign a success - InfluGlueInfluGlue
Now that you know how to plan your upcoming influencer marketing campaign start planning today to make your campaign a real success. Choose authentic influencers instead of the ones with millions of followers with no soul. For professional guidance connect with InfluGlue.
The document provides an overview of a content marketing masterclass presentation. It includes an agenda that outlines topics to be covered such as defining content marketing, why brands should invest in it, content opportunities, storytelling, output levels, and measuring effectiveness. It also shares examples of content marketing campaigns run through GetCraft and their results. The presentation aims to educate brands on developing a content marketing strategy and leveraging GetCraft's services.
This document provides a 7-step content marketing toolkit to help marketers develop an effective content marketing strategy. The steps include understanding your purpose and audience, developing a compelling narrative, identifying relevant channels, creating optimized content, amplifying your content, and using analytics to evaluate performance. The toolkit is intended to equip marketers with fundamentals to systematically develop a content marketing roadmap for success.
This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
This document provides 10 lead generation tips and 10 bonus survival strategies for business owners. It discusses the four stages of a lead generation funnel: awareness, interest, decision, and action. Specific tips include using video marketing, clear website messaging, blog marketing, distributing content through platforms like Facebook and LinkedIn, guest posting, webinars, digital ads, networking, public speaking, and cold calling. The bonus strategies focus on using social media platforms like Facebook, LinkedIn, YouTube, Twitter, and WhatsApp for marketing.
This document outlines an upcoming webinar on content marketing hosted by GetCraft.com. The webinar will cover topics such as what content marketing is, why brands should invest in it, content opportunities for brands, determining the right story to tell, how much content to create, and measuring effectiveness. It provides an agenda with these topics and encourages participants to ask questions during the webinar. The document also shares examples of how GetCraft has helped brands with large-scale content marketing campaigns.
How to Hit the Jackpot with Content Marketing Strategy: Content is KingRyann Petit-Frere
How to Hit the Jackpot with Content Marketing Strategy: Content is King
A step-by-step guide to building a content marketing strategy for your organization, business or cause. From often overlooked aspects of planning to what you truly need to measure.
Ryann Petit-Frere, Manager of Digital Media Strategy at the California Lottery provides a guide to developing a content marketing strategy for your social and digital efforts.
Covers:
2014 Figures on Internet and Social Media Usage
Tips for Influencing Organizational Culture
A Guide to Understanding Your Audience
How to Create and Curate Engaging Content
How to Maximize Distribution of Your Content
Distribution Channels
Viral - Fails #myNYPD
Analytics
Created for the Sacramento Business Journal and Sacramento Social Media Club
Annotations:
"Managing Content Marketing" - Robert Rose
Pew Research Internet Project
"The Science of Emotion in Marketing" Courtney Seiter, Buffer Blog
"Emotional Ads Work Best" Roger Dooley, Neuromarketing
B2B Content Marketing Trends, Content Marketing Institute/ Marketing Profs
California Lottery 2013 Report to the Public
This document provides an overview of content marketing and how to create and distribute content effectively. It discusses that content marketing is about creating useful and valuable content for customers. It outlines the importance of content marketing in building digital engagement and standing out. It then covers content creation processes like understanding customer needs, developing a content asset portfolio, and repurposing content for different mediums. The document also discusses marketing content through various paid, owned, and earned channels. Finally, it addresses measuring the effectiveness of content marketing through metrics like leads, traffic, engagement, and inquiries over time.
This webinar discusses content marketing and provides guidance on content creation and distribution. It emphasizes that content is the foundation for digital engagement and should be focused on what customers want. The presentation outlines the importance of content marketing in driving leads, SEO, trust and advocacy. It provides tips on understanding customer information needs, developing a content asset portfolio across various formats, and repurposing content for different mediums. Finally, it discusses marketing content through various paid, owned and earned channels and setting metrics to measure content marketing effectiveness and ROI over time.
The document is a content and digital marketing proposal from Luv Israni of Israni Entertainment for Bindani by Jigar and Nikita. The proposal outlines a strategy to grow Bindani's social media presence through regular posting of engaging content like photos, videos and testimonials across platforms like Twitter, Facebook, Pinterest and Google+. The strategy includes daily/weekly posting, using hashtags and targeted ads, monitoring engagement, and providing monthly analytics reports to optimize the approach. The goal is to increase Bindani's visibility and engage their target audience through consistent, high-quality social media marketing.
I drew on some past presentations and some new materials to make this social media seminar presentation. It has a B2B focus with ideas for using social media at trade shows.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
What's so Great about Pinterest? by Howard Flint of Ghost PartnerGhost Partner
Pinterest is a visual discovery tool where users create boards to collect and organize images and videos on their interests. It has over 85 million users who spend over 15 minutes per visit discovering new content. For businesses, Pinterest allows them to showcase their brand visually and tell their story. It can drive traffic to websites and provide SEO benefits as content is searchable and pins link back to their sources. The document provides best practices for businesses using Pinterest including having a content strategy, using engaging high-quality images, being consistent and descriptive with pins, and understanding when and how users engage on the platform.
Spych strategic guide - pinterest for businessLandon Ledford
This document provides guidance on using Pinterest for marketing purposes. It explains that Pinterest is a social media platform where users can pin and share images and videos. The document outlines best practices for brands using Pinterest, such as creating strategic boards, regularly pinning and repinning engaging content, and including website links in pin descriptions to drive traffic. It also provides recommendations for an effective Pinterest strategy, including pinning at optimal times of day, observing how other users engage, and focusing on visually appealing content that captures users. The overall aim is to leverage Pinterest's viral sharing features to build backlinks and exposure for brands.
The document provides an overview of internet marketing strategies. It discusses defining target audiences, creating engaging content, owning various online channels like websites and blogs, using keywords and SEO, leveraging email lists and social media platforms, and measuring results. The goal is to bring users to a company's website and increase sales through digital marketing tools and techniques.
This document summarizes key trends in content marketing for 2014 presented by Stephen Bateman, a content marketing expert. Some of the main points covered include:
1) Content marketing is becoming a more potent and global technique for marketing. It is also becoming more difficult as consumers are evolving faster than marketers and have higher expectations.
2) To succeed, content marketing requires a planned strategic approach with clear objectives, metrics for evaluation, and control through analytics.
3) Key techniques discussed include using customer personas, buyer journey mapping, and editorial calendars to create more targeted, useful content aligned with customer needs at different stages.
4) Evaluation of content marketing is important but difficult. The presenter recommends focusing
This whitepaper discusses best practices for using Pinterest to drive brand awareness, website traffic, and sales. It recommends optimizing your website and Pinterest profile for pinning by adding Pin It buttons and monitoring key metrics. Profile strategies include creating boards with a unique strategy and mixing content. The document also provides tips for pinning at optimal times and linking pins to drive traffic.
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Content Marketing - How To Create a Good ContentAllan Guese
Content marketing is a technique that involves creating and distributing valuable content to attract and engage a target audience with the goal of driving customer action. It is important because 80% of buyers prefer getting product information through articles rather than advertisements. The keys to successful content marketing are understanding buyer personas, their purchase journey, and creating content that addresses their needs and problems without directly selling. An effective content marketing strategy follows a continuous process of planning topics, producing content, distributing it, analyzing performance, and repeating.
How to make your social media marketing planSalma Alwan
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
Similar to Tips For Promoted Pin Success: Taking Your Pinterest Strategy To The Next Level (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
6. it’s essential to get there early
when users are still planning
96%of Pinterest users are using the platform to
research something they’re about to purchase
12. 4. people love
Pinterest
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1 in 2
Pinterest users
don’t realise they
are seeing
promoted content
whilst browsing
compared to other platforms, sponsored
content on Pinterest isn’t considered disruptive,
but instead, looks seamless & natural
17. utilise a full-funnel approach
BRANDING
PROSPECTING
RETARGETING
be there right at the
beginning of the
purchase journey
it’s the ideal opportunity
to capture attention
when people are
looking for inspiration
18. utilise a full-funnel approach
BRANDING
PROSPECTING
RETARGETING
help Pinterest users
bring their ideas to life
it’s crucial to be
present when people
start actively making
purchase decisions
19. utilise a full-funnel approach
BRANDING
PROSPECTING
RETARGETING
people come to Pinterest
to plan what to buy next
bring them back to your
website to complete that
purchase
20. make the most of moments
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24. use the Pinterest planning calendar,
highlighting when interest spikes occur for
seasonal moments throughout the year.
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29. Broad Match
“Phrase Match”
[Exact Match]
-“Negative Phrase Match”
-[Negative Exact Match]
serve your ads to people who know what
they’re looking for
you can categorise your keywords
as you would with AdWords:
30. research monthly keyword search
volume within the platform to define
the keywords most valuable to you
Pinterest recommend a
minimum of 25 keywords & to
select both ‘browse’ &
‘search’ placements.
‘Browse’ to help your ‘Broad
Match’ keywords get
impressions & ‘Search’ to help
your ‘Exact Match’ keywords
to get impressions
32. the right audience at the right time
BRANDING
- Interests
- Gender
- Age (US only)
- Location
- Device
- Language
TIP - try to keep your audiences as broad as possible – Pinterest
recommend aiming for over 1m MAUs for any ad group
33. the right audience at the right time
BRANDING
- 50% of impressions on Pinterest occur in
the home-feed, which is why its essential
to use interest targeting to help your
audience find your brand
TIP - try to keep your audiences as broad as possible – Pinterest
recommend aiming for over 1m MAUs for any ad group
34. the right audience at the right time
PROSPECTING
- Actalike audiences
- Video Viewers
- Pin engagers
TIP – don’t narrow your audiences by layering targeting options (for
example Actalike audiences + interest options)
36. tasteful yet clear branding
mobile-first design
text overlay to give context
behind the product
product is the focus
37.
38. utilise carousels to boost
engagement rate
give users the option to see a
variety of products, or the same
product in multiple ways
tell your brand story, drive traffic
& boost sales
39. go Max-Width for your video content
heighten your brand awareness &
generate serious impact
drive efficient CPVs & engagements
keep video short (6-20 seconds in
Pinterest’s recommended sweet spot)
40. summary of creative best practices:
1. Subtle yet clear branding
2. No text rule on Pinterest – use it to give context
3. Use high-quality, visually striking imagery to stand out in people’s feeds
4. Design with vertical format & always think mobile-first
5. Include a clear call to action as part of the pin
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41. make the most of pixel
retargeting
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42. drive results with pixel retargeting
RETARGETING
- Website Visitors
- Cart Abandoners
- Customer lists (email, CRM data)
TIP – try to keep a small amount of budget to allow for always-on
retargeting as you would on Facebook/Instagram
44. summary:
1. make sure you’re visible to audiences at all stages of the funnel:
branding, prospecting & retargeting
2. select your brand ‘moments’ and peak your spends around these
moments
3. utilise your keywords & search placements to capture attention of
people ready to act
4. nail the perfect pin to capture attention
5. implement your pixel & utilise these audiences for retargeting efforts
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