This presentation talks about how to set up a complete corporate real estate and group benefits website. Included are elements, ideas and other information for mortgage lead generation and real estate lead generation (copyrighted: Chuck Ward Florida Mobile Fusion 2013)

1. Corporate Real Estate Benefits
Elements, Scripts, and Everything
Behind a Successful CREB
website

2. Why CREB is Important
• South Florida Top 5 Companies Employ
– 52964 Employees (Source: SFBJ July 2013)

3. Why CREB is Important
• South Florida Top 5 Companies Employ
– 52964 Employees (Source: SFBJ July 2013)
• If you were the primary real estate agent or
office for those companies, you can expect
10 – 18 transactions annually for every 1000
employees

4. Why CREB is Important
• 953 Transactions
• Average Transaction = $199200
• $189,873,600 in sales
• $ 5,695,128 in gross commissions (assumes
3%)

5. Think of it This Way
• If this ATM was giving
50 dollar bills for every
1 dollar bill you inserted
• How many $1.00 bills
would you insert

6. CREB
• Ethical Bribe for Real Estate Transactions
– By Agents
• Cash Back at closing based on the sale price (tiered)
• Travel Vouchers (I use CMIG)
• Other Ideas (I PADS, X-Boxes are Hot)
– By Mortgage
• Set Dollar amount or percentage off origination fees
• Set Dollar amount or percentage off appraisal
• Cash Back Visa Card (up to $400)

7. CREB
• Ethical Bribe for Real Estate Transactions
– All Others
• A discount of some type

8. Cash Back Rebates Allowed?
• Currently (as of 11/7/2013) there are ten (10)
states that DO NOT allow CASH BACK REBATES
–so all rebates must be in the form of closing
cost credits
– Oregon
– Kansas
– Iowa
– Alaska
– Louisiana
Tennessee
Alabama
Mississippi
Oklahoma
Missouri

9. Expects Changes
• Here are some websites to read and follow up on
– http://www.justice.gov/atr/public/real_estate/rebate
s-details.html
– http://www.buysellcash.com/articles/doj.php
• The D.O.J. supports offsetting consumer paid realtor fees by
seeking to eliminate some states restrictions on real estate
rebates many brokerages across the country are offering
consumers. Currently, realtor rebates are banned in 10
states, but as consumers become increasingly wary of
traditional high priced brokerage packages, the D.O.J. is
applying pressure to allow realtor rebate programs in all
states.
– http://www.crownbroker.com/PDF/Full%20Disclosure
%20About%20Cash%20Back%20Rebate.pdf

10. Above All Else
• I am NOT a real estate
attorney
• Consult one or your
managing broker

11. What Does it Look Like

12. What Does it Look Like

13. Approaching Providers
(Referral Partners)

14. Approaching Providers
(Referral Partners)

15. Approaching Providers
(Referral Partners)

16. Social Media and Internet Marketing
•
•
•
•
•
•
Facebook Page
Google Plus Page
YouTube Channel
LinkedIn
Google Blogger Page
Web 2.0 Sites
• Keep them the same
name

17. Make NAP is consistent
Make Images are consistent

18. Website Traffic
• Craigslist
• Pay Per Click Ads
– Google
– Facebook (Target by Occupation, Business Name,
Location)
• Social Media
– Active Rain
– Agent Marketing Blog
– Google Plus (Google +)
• Press Releases

19. Dealing with HR Departments
• Letter by Karen Dies
HAVE YOU EVER WISHED THERE WAS A WAY TO PROVIDE YOUR EMPLOYEES
WITH MEANINGFUL EMPLOYEE BENEFITS – WITHOUT COSTING YOU A DIME?
As costs associated with comprehensive employee benefit programs continue to
rise, I personally know how difficult it can be to continue providing increased
benefits and still hold down the costs to the company.
That's why this no-cost, turn-key, voluntary employee benefit program is a great
addition to your current benefit offering. Our program is a wonderful way to
bring a valuable service in-house and enhance your company’s recruiting
efforts, increase employee retention, and support employee productivity.
• Powerpoint (by Chuck Ward)
– (Included in the zip file)

20. Other Ideas
• Military (Military Home Benefits)
– Post Specific (MacDillAFBHomeBenefits
• Subdivision or Farm Area
– https://plus.google.com/b/101786005264968591
703/+PebblecreekrealestateNet/about

21. Action Trumps Knowledge
Go and Do

22. Next Week Class
• Add About HUD HOMES for
Sale
– How to market
• Rules of marketing
– How to List
– Financing Programs
• Become the Hero
• Guest Speaker
– John Rainville,
– Real Access Pro Member and
Broker/Owner of
BrokersRealty.com (PA/MD)

23. Contact Information
Chuck Ward
Director of Marketing
Head Trainer
Real Access Pro
Chuck.ward ( at ) realaccesspro.com
888-884-0303 x200