Nobody has the time to waste on creating content that won't resonate with their audience. That's why it's important to get as much data-backed insight as possible into what will perform well, before you invest time in making the content. Here are few tools I use, as presented at TFM&A 2015.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
How to Plan an Integrated Content Marketing CampaignLoren Baker
This presentation I did at Pubcon 2015 reviews the data, goals, ideas and marketing utilized to plan an SEO and social media driven content marketing campaign which was a success for all parties involved.
Introduction to Twitter from The Social SasquatchOliver Jenkins
Introductory session to Twitter for new users, and an update for current users that want to get up to speed with current Twitter trends!
Follow us on Twitter now!: @HairyHandshake
Be king of your content marketing - CIM - Feb 2015Jon Norris
A presentation on the basics of content marketing for the Chartered Institute of Marketing at Brighton University in February 2015.
Covering:
- How to come up with ideas
- How to create content
- How to publish
- How to promote
- How to attract an audience
- How to convert that audience into customers
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
How to Plan an Integrated Content Marketing CampaignLoren Baker
This presentation I did at Pubcon 2015 reviews the data, goals, ideas and marketing utilized to plan an SEO and social media driven content marketing campaign which was a success for all parties involved.
Introduction to Twitter from The Social SasquatchOliver Jenkins
Introductory session to Twitter for new users, and an update for current users that want to get up to speed with current Twitter trends!
Follow us on Twitter now!: @HairyHandshake
Be king of your content marketing - CIM - Feb 2015Jon Norris
A presentation on the basics of content marketing for the Chartered Institute of Marketing at Brighton University in February 2015.
Covering:
- How to come up with ideas
- How to create content
- How to publish
- How to promote
- How to attract an audience
- How to convert that audience into customers
Cincinnati Social Media + Internet Marketing ConferenceBoot Camp Digital
Our goal is simple
To connect the marketing community with leading experts in social media and internet marketing to create a smarter and more effective community. Knowledge is power, and our goal is to empower marketers with the knowledge needed to be successful in digital marketing.
SIM Engage (Social +Internet Marketing Engage) is a one-day event that will inspire, energize and educate marketers in the latest and most important topics in Social Media and Internet Marketing.
Brought to you by Boot Camp Digital, SIMEngage brings industry leaders to Cincinnati, Ohio where they’ll share the latest and greatest in social media and Internet marketing.
Workshop: planning smash hit content. Charity content marketing conference, 2...CharityComms
Mark Walker, head of content marketing, Eventbrite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Learn what is hot is search, social and mobile from Web Talent Marketing. This presentation was given to business representatives from the Lancaster Chamber of Commerce.
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Building Online Communities for RealtorsAlbert Qian
Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its 5 buttons / widgets and its rich pins, Pinterest represents a great opportunity for brands, to develop their online web content strategy and spread the world with their products.
Cincinnati Social Media + Internet Marketing ConferenceBoot Camp Digital
Our goal is simple
To connect the marketing community with leading experts in social media and internet marketing to create a smarter and more effective community. Knowledge is power, and our goal is to empower marketers with the knowledge needed to be successful in digital marketing.
SIM Engage (Social +Internet Marketing Engage) is a one-day event that will inspire, energize and educate marketers in the latest and most important topics in Social Media and Internet Marketing.
Brought to you by Boot Camp Digital, SIMEngage brings industry leaders to Cincinnati, Ohio where they’ll share the latest and greatest in social media and Internet marketing.
Workshop: planning smash hit content. Charity content marketing conference, 2...CharityComms
Mark Walker, head of content marketing, Eventbrite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Learn what is hot is search, social and mobile from Web Talent Marketing. This presentation was given to business representatives from the Lancaster Chamber of Commerce.
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Building Online Communities for RealtorsAlbert Qian
Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its 5 buttons / widgets and its rich pins, Pinterest represents a great opportunity for brands, to develop their online web content strategy and spread the world with their products.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Old Oak - Press Kit - Cannes Film Festival 2023
How to Find Successful, Data-Backed Content Marketing Ideas
1. How to find successful, data-backed
content marketing ideas
Mark Walker, Eventbrite
2. About Eventbrite
• Horizontal ticketing and registration platform – helps you sell
tickets online or at the door; manage your attendees
efficiently.
• Founded in 2006 in Silicon Valley
• Over 200 million tickets sold across 1 million events in 187
countries
• £1.8 billion in gross ticket sales to date
• 60,000 organisers use Eventbrite every month
3. About Me
• Content Marketing & Social Media Manager
for UK & Ireland at Eventbrite
• Previously a start-up founder and an event
industry professional
• Now I manage our content marketing
(particularly our blog), social media, live
events and co-marketing partnerships
• Self-confessed digital marketing geek:
@jfdimark
#TFMA2015
4. Goals For The Session
• Find data-backed ideas for your content
marketing campaigns…
• To quickly fill your content calendars with
topics that will resonate with your
audience…
• Primarily using free tools
#TFMA2015
5. The Ideas Diet
• With ideas, and blogging (and life), “You get out what you put
in.”
• Read a lot, think a lot, be relentlessly curious, learning and
asking questions and you’ll have a lot of material to work with,
without even having to go through a specific process.
• Tip! Make your input balanced between these two types of
learning:
– Specific – Depth, authenticity, technical language, confidence
– General research – Breadth, creativity, uniqueness, popularity
– It’s when you mix the two together that the magic happens!
#TFMA2015
6. Where to Search
• Here…
– Customers
– Team
– Partners
– Company goals & objectives
• There…
– Sites like Buzzsumo
– Forums like Quora, LinkedIn
– Google (Trends, Keyword planner etc.)
– Social Media
• Everywhere!
– Your passions, hobbies and activities
– TV, radio, magazines, posters, conversations – anywhere!
#TFMA2015
7. For Social: Tool 1 - BuzzSumo
Find topics popular in target media, events, influencers etc.
#TFMA2015
8. For Social: Tool 1 - BuzzSumo
Find patterns across multiple sites
#TFMA2015