Want to know the ONE thing that you (as a real estate agent) can do immediately to boost your business and leads in 2014 and 2015 Use Keywords FREE Live training at 10 http://www.instantpresenter.com/PIID=EC57DD80804E FREE Repeat training at 2 http://www.instantpresenter.com/PIID=EC57DD80854D

1. Keywords: What They are and Why We Should Use them
Presenter: Chuck Ward

2. What is the ONE thing you can do RIGHT NOW RIGHT away TODAY to get more FREE LEADS in 2014 and 2015

3. Use keywords on your content

4. This Week’s Agenda
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What exactly are keywords
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Why are keywords important
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Understanding key word searches (KWS)
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How do we work with keywords
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Internet
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Social Media
•
Resources

5. About Keywords
A Keyword is:

A word or concept of great significance

Words that act as a key to a cipher or code

An informative word used in an informational retrieval system to indicate the content of any particular document
Source: Wikipedia.com

6. About Keywords: In SEO Terms
A Keyword is:

A word or concept of great significance

Words that act as a key to a cipher or code

An informative word used in an informational retrieval system to indicate the content of any particular document

Word or phrase that describes the content of the webpage (src: Techopedia.com)

7. About Keywords: In SEO Terms
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Word or Phrase that:
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Describes content of the page
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Categorizes the content of the page (or video/image)
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Cause your web content (video, page, or image) to be retrieve from a informational retrieval system (aka – the search engines)

8. How To Understand Keywords
To understand keywords
One must understand keyword searches and how they work

9. Understanding Keywords Searches
Imagine a Bee
The Bee leaves the hive

10. Understanding Keywords Searches
Imagine a Bee
The Bee leaves the hive
The Bee finds this AWESOME and YUMMY new flower patch

11. Understanding Keywords Searches
Imagine a Bee
The Bee leaves the hive
The Bee finds this AWESOME and YUMMY new flower patch

12. What is a Keyword Search
A keyword search (KWS) is a single search word or group of words (phrase) that we type into a search engine website (Google, Bing, Yahoo) to get information we want
Forms could be
Web pages
Videos
Images

13. Understanding Keywords Searches
Imagine a Bee
The Bee leaves the hive
The Bee finds this AWESOME and YUMMY new flower patch
The Bee returns to the HIVE

14. Understanding Keywords Searches
The Bee then uses full body shaking to tell the other bees where to find the NEW, YUMMY flower patch
(BTW, you can kill that bee, but the others will know exactly where to go)

15. Understanding Keywords Searches
Let’s Put it Together
New flower patch is your content on the internet
Bee Hive full of bees – is the search engines

16. Understanding Keywords Searches
The BEE represent the computer program (called spiders) that come from the search engine in search of new nectar

17. How are those bee’s going to find YOUR new flower patch full of yummy and delicious flowers ?

18. Thru the use of Keywords

19. Understanding Keywords Searches
Broad Searches are ok
–
The more broad the search, the less likely the chance for immediate to short term lead conversion (90 days or more)
More Narrow (focused/specific) are better
– The higher the chance for immediate to short term lead conversion (0 – 90 days)

20. Putting it Together
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Keywords are the data points we put into our content (pages, images, videos)
•
Keywords summarize your content
SO THAT

21. Putting it Together
•
Your content, image, or video gets found
•
Your phone rings
•
You sell a home
•
You get a commission check
Which is Why We Are Here, Right ?

22. Thursday Agenda
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Go over some ideas on how to find the RIGHT keyword(s)
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Where to put those keywords at
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Extra resources from the “PRO” vault

23. Thanks for Attending
Helpdesk (at) realaccesspro.com 888-884-0303