What the Vine video app is, including history and statistics, along with marketing ideas for real estate agents and office using the vine video app

1. Vine Ripened Video
Vine Video App
For Real Estate Agent Marketing
Presenter: Chuck Ward
Real Access Pro

2. About Real Access Pro
• Business Development Platform for Real
Estate Agents and Brokers – Owners
– Property Marketing
– Virtual Tours
– Transaction Management
– Real Estate Agent Training Program
– And Much More

3. About Real Access Pro
• We help you increase
the amount of fruit in
your business
• By helping your change
and fertilize your roots
of your business

4. Last Week’s Training FollowUp
• Last week, we discussed
how and why to use
Instagram
– How to Use It
– Marketing Ideas
– What Instagram Is

5. Last Week’s Training FollowUp
• How to Upload to
Instagram directly from
your computer
• Use this to create
stronger images with
calls-to-action

6. History of Vine
• Vine is a video sharing
and social media
application for smart
phones and tablets
(mobile internet)
• Acquired by Twitter in Oct
2012
• Released by Twitter in Jan
2013
• Enables users to share
short 6 second videos
directly to social media

7. Vine Statistics
• Apr 9 2013
– Vine app becomes most
downloaded app in the
iOS store
• Dec 17 2013
– Vanity URL’s allowed
• User Base Statistics:
– Approximately 13 Million

8. Vine Statistics
• Stop Motion animation
is seen as Vine’s
potential and niche
(source:BBC)
• Use in Journalism
– 2/1/2013 Used by
Turkish journalist to
document the aftermath
of a suicide attack

9. Vine Statistics
• April 15, 2013
• A record number of
19,667 Vine Tweets /
Videos are sent out
from the Boston
marathon attack
(source: Buzzfork)

10. THE WHY (An A-HA Moment)
Because Life
(and technology)
is always evolving

11. THE WHY (An A-HA Moment)
• Laptops will be a thing
of the past
• Desktop computers will
become outdated
• Internet on mobile
device will continue to
evolve, get better and
gain more traction

12. Why Use Vine
• The average use of Vine
is aged 18 – 24
• This age demographic
holds over 7 Billion
dollars in buying power
• (They are your next real
estate client)

13. Why Use Vine (Fishing Analogy)

14. Why Use Vine (Fishing Analogy)

15. Why Use Vine (Fishing Analogy)

16. Why Use Vine (Fishing Analogy
•
•
•
•
•
Attract and Catch more Fish
Do it more efficiently
More fish = more bites
More Bites = more fish caught
More fish caught = more dinner and more
often

17. Where would You Rather Eat At?

18. This is YOUR (New) Ocean

19. Specific Real Estate Marketing Ideas
Using Vine Video App
• Property Marketing
– Concentrate on Key
Features of a Property
– Concentrate on One
Room
– Quick 360 o clip of the
outside (or other great
views like the top of a
condo overlooking the
city or beach)

20. Specific Real Estate Marketing Ideas
Using Vine Video App
• Area Information
– Short Clips about an
Area
– Example: I-4 Connector

21. Specific Real Estate Marketing Ideas
Using Vine Video App
• Area Expertise
– Best Business Partners
that you work with and
recommend
• (referral partner strategy)
– Area Restaurants
• (referral partner strategy)
– Area Events and Festivals

22. Specific Real Estate Marketing Ideas
Using Vine Video App
• Stop Motion Videos
– Take several images and
lace them together in a
video
– Have fun
– Pass The Time
– Let people into your life
and get to know you

23. Specific Real Estate Marketing Ideas
Using Vine Video App
• Professional
– Introduce Your Team
– Give Simple, Yet straight
forward CTA’s (calls to
action)
• Send people to your blog
content on your website
• Send people to your
virtual tours on YouTube
– Short Business Promo’s
• Interviews
• Referral Partners

24. The Keys to The Kingdom of Vine
• Build Your Twitter Base
– Refer to the Twitter Class
from Jan 2014
• Use Hashtags
– Content Organization
– Easy Search for Users
• Time Management
– Waiting on an
appointment, make a
quick video

25. The Keys to The Kingdom of Vine
USE IT MORE
THAN JUST
ONE TIME

26. How Will You Know It’s Working
(or Not)
• Your Phone Rings
• Your Email Box Starts to
Fill Up
• Your Twitter and Other
Social Media account
Starts to Get Increased
Interaction
• User Interaction within
the Application

27. How Will You Know It’s Working
(or Not)
There is always Vine analytics

28. Thursday
• How to use Vine
– Account Set up
– Video Creation
– Posting to Social Media
(automation)

29. Thank You For Attending
Presented by:
Chuck Ward
Director of Marketing and Training
Real Access Pro, Clearwater, FL