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Self publishing for entrepreneurs
The document discusses the benefits of self-publishing for entrepreneurs, emphasizing control over the publishing process, higher royalty rates, and marketing advantages compared to traditional publishing. It outlines steps for self-publishing, including writing, finding funding, distribution, and branding as an author. Additionally, it highlights marketing strategies and the growing market for audiobooks while encouraging collaborative projects and knowledge sharing within the entrepreneurial community.
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Self publishing for entrepreneurs
- 1. Self-Publishing for Entrepreneurs Guillaume L.Racine William Millar
- 2. What We AreGoing to Talk About • Why every entrepreneur should self-publish • Why use self-publishing as a tool • How to self-publish • Our action project • Questions/ Comments/ Suggestions?
- 3. Why should everyEntrepreneur Self-Publish? All writers think of what they do as an art. Smart writers understand that writing is also a business. Really smart writers see themselves also as entrepreneurs. -Barry Eisler
- 4. Why Every EntrepreneurShould Publish a Book • To share their successes and fails • Ex. Robert Herjavec- “Driven” (2010) and “The Will to Win” (2013) • Educational purposes (Theory and Practice) • Ex. Guy Kawasaki- “APE” (2012)
- 5. Guy Kawasaki onSelf-Publishing • https://www.youtube.com/watch?v=Svzf1yBUycY • ‘The hardest is the E-part (entrepreneur) and I think that what’s most author do not get.’
- 6. Self-Publishing for Entrepreneurs. •Publishing a book is like an artsy venture start-up • There is an opportunity • It’s inexpensive (but time consuming) • Profitable • You are alone, yet you are not.
- 7. Why Self-Publishing isbetter? • The author (entrepreneur) is in full-control of all the aspect of the process. • Content, Design and Format of the book. • Marketing and PR Advantages • Revision and Analysis Power • Flexibility; You deal contracts yourself, with anyone
- 8. Why Self-Publishing isbetter? (Continue’d) • Profit (10-15% vs 35-70% royalties) You get even more with direct selling. • Price Control You decide how much and when to price your product. • Longevity You can leave your product on the market as long as you want.
- 9. Traditional Publishers; whynot? • Really slow process to market. It can take up to 18 months to get your book out. • Lots of initial rejections. Finding a publisher (and an agent) is very hard. • Advance Money. If you get in, you get between 5 to 10k$, which is small and not enough to become a full-time writer.
- 10. Traditional Publishers; whynot? (Continue’d) • You still have a lot of work asked from different people in the process. • At the end, minimum effort is done to market your book. Taken out of the market fast. • Most importantly, you are not in control.
- 11. Where Traditional Publishersbeat you. • Advance Money Although low, can be helpful. • Team You are not alone, you have help. • Marketing and Distribution Power Established so there’s a lot more possibilities • Prestige
- 12. Self-Publishing; How-to? • Writingthe book, • Find capital to venture the book to market, • Distribution (Online, Direct Sales), • Pricing Strategies, • Marketing in the Self-Publishing industry, • Branding yourself as an author.
- 13. Writing the book •You will do better with a message or a story to tell • Throw it on paper, then review, edit • Do it for you, but don’t be too hard on yourself • It’s lonely, ask for help/socialize about your book
- 14. Finding money • Itis estimated that 4000$ is needed to publish a book if you write the book only. • You can save by; • Crowdfunding • Regular job and work on book part-time. • Bootstrapping (Use your network to save on laborious process.)
- 15. Selling your book,pricing strategies. • Your goals? • Is it to make money short or long term? • High competition? • Your philosophy? • High Price: High quality, greed. • Low Price: Low quality, empathy, awarness • Kindle Direct Publishing • 90 days Lending Library
- 16. Where does themoney come from? • Royalties • Traditional Publishers: 10-15% • Ebook Distributors (Amazon, Apple): 35-70% • Affiliate Links on Amazon: 10% ad fees
- 17. Distribution of yourbook. • Ebooks Resellers (Amazon)* ($$) • Print-On-Demand ($$$) • Direct Sales (Mostly digital) ($$$)
- 18. Distribution through directsales • Gumroad • Take a royalty per download. No PayPal. • E-Junkie • Fee charged per month, for space used. PayPal. • “Pay what you want” option. • ClickBank (Affiliate)
- 19. Physical Distribution • Ebook(Enthrill) • You give an ebook in the form of a gift card. Can be prepaid or not (can be sold that way) • Print-On-Demand (Lightning Source) • There is no need to stack up books anymore. Production time is in days, not weeks now. • Printed book still accounted for 92% of the US publishing market in 2011.
- 20. Self-Publishing Marketing • Reviewsare an important part of what will sell your book. How to get reviews; • Do a giveway of a certain format (Ebook, PDF) • Crowdsourcers' review (editers) • Seek Amazon best reviewers’ network • First work? Making it shorter is better actually.
- 21. Self-Publishing Marketing (Continue’d) • Makeit search efficient (Title, description, Google Adwork) • Marketing campaigns • Autographed Covers • Contests • Related goods (Mug, shirt, stickers, etc) • Remember: Publishers don't do much marketing, even if they have the power.
- 22. Branding yourself asan author. • Who are you first? • Your network (Friends, family, social network) • Who are you targeting? (Audience) • Trustworthiness, Competence & Likeability
- 23. Create Branding, createa Network • Emails, Newsletter, Blogs, Websites • Social Media • Google+ • Facebook • Twitter • Social Media for Readers & Writers • BookTalk, Goodreads,Kindleboards • It’s a business, be professional!
- 24. Audiobook, the future? •Market grew 10% in 2010, 13% in 2011 • 2.97$ Billion market in 2011 (8%) • An asset for people who can’t stop and read. The world is becoming busier and busier! • Audible • Propose your project on website, get narrators. • Why not narrate your book yourself?
- 25. Publishing Action-Project • 2012:A Moodle-base page where all the Final Papers were gathered (locked). • 2015: Pushing further, we will publish your works on a public space to share our knowledge. • Good advertisement for the Entrepreneurship program at Bishop’s
- 26. Action-Project to-do list… •Create a structure and a procedure to ensure the process of publishing go smoothly, • Create and design the page that will host your works, • Research any legal issues and problems we may have prior to them happening, • Find which domain will host our work. (Dobson, Bishop’s, Zoomacademy)
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- 29. Website Example • https://gorandemo.wordpress.com/page- templates/grid-page/ •As you can see, pictures will be needed to made the website aesthetic. (Will be further discussed with each team later)
- 30. What We NeedFrom You • Due dates • Word Files • PowerPoint • Follow-ups • Final Research Paper • Executive summary
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