This document defines and discusses niche websites. It explains that a niche website focuses on a narrow subset of people within a larger market who share a specific interest. Choosing a very targeted niche keyword is important to have low competition. Specific niche topics are closer to the end of the purchase funnel, improving chances of sales or commissions. Examples of successful niche sites include those about training programs, product categories, and health/fitness topics. The document provides advice on niche site ideas and how to further niche down a broad topic into a more targeted focus.

1. Niche website
By ZAHID KHAN MOHMAND

2. WHAT IS NICHE WEBSITE ???

3. Many times we hear (read) about certain terms we
don’t have a clear understanding of what they
actually mean…????
• … so I thought it would be helpful to offer you a clear and concise resource
aimed at answering that pertinent question.

4. In this presentation, I’m going to explain you what
niche websites are and I’ll tell you all about niche
marketing too.
• From how to build a successful niche site to the reasons why you
should and should not build one to giving you some niche website
ideas and examples, you’re going to take a lot from this article.

5. So… keep reading!
I’m sure you’re just going to love it!

6. What You’ll Learn From This Presentation:
•Exploring niche markets on the Internet
•What is a niche website?
•Why is it important to have a very specific focus?
•Niche site examples
•Niche website ideas
•Niche site types & sizes
•Reasons why you should / shouldn’t build niche site
•How to pick a good niche
•How to build a successful niche site
•Building a niche site is a lot of work

7. Exploring Niche Markets On The Internet
When you’re just starting out your online business, you often get the
recommendation that the best path to go is to build a niche site.
(I recommend you to do it too, for several reasons — more on this later.)

8. If you’re already struggling to get into the
online marketing world trying to make
money on the Internet you’re just going
to feel even more overwhelmed with all
this new terms and concepts.
It’s like learning a whole new language.
You don’t know how to speak it and it’ll
only get harder for you to go further and
progress towards success.

9. I remember that a while ago — not so far
away — I was also having a hard time
trying to answer this question that kept
bouncing in my mind:

10. What is a niche website, really?
I mean…
If you go and search for the term on Wikipedia or
on a dictionary, you’ll find out that a niche is a
smaller subset of a larger market.
But…
How does that translate into websites, internet
marketing and online businesses?
Ok, enough with the mumbo jumbo…
Let’s find out all about what niche sites are!

11. What Is a Niche Website?
A niche website is a site that focuses on
a narrow group of people in a larger
market with a common specific interest.
While targeting a very specific term that
people use on search engines, a niche site
offers its visitors helpful and quality
content that answers a question or solves
a problem.

12. Let me translate my very own definition of
“niche site” for you!
1. A narrow group of people in
a larger market with a
common specific interest is
what we call a niche.
I.e., “niche” is a subset of a
larger market.

13. What is a niche site definition — cartoon by redhotmustang

14. For example… take the “fishing”
market (zone 1 of the image).
A subset of that market (niche) would be
“river fishing” (zone 2 of the image).
If you wanted to dive deeper (hey, not in
the river!), you would have the “river
fishing for trout” niche (zone 3 of the
image).
Wanna go even deeper?
Let’s niche down a bit more…
and we’ll have the “river fishing
for trout books” niche (zone 4 of
the image).

15. 2. This very specific term is often
referred to as keyword, keyword term or
keyphrase in the Search Engine
Optimization (SEO) world.

16. 3. The goal of a niche site is to
present its visitors with helpful and
quality content that addresses
what it is they are looking
thus answering a
question or solving a problem a
visitor might have.

17. Say you’d build a niche site targeting
the “river fishing for trout books” key
phrase, you would have to create
quality content talking, reviewing and /
or promoting those kind of books (or
even your own books about the subject)
to help your visitors / customers and
keep them happy.

18. Why Is It Important To Have A Very Specific
Focus?
If you’re looking to earn
a passive income from your
website, it is very important that
you understand what all of this
truly represents.
The keyword term you choose
for you niche site really needs to
be very focused (specific).

19. Broader Means Too much Competition
Going after larger, broader
markets is not going to work for
you.
Unless you own SEO superpowers
(meaning you’re the Einstein of
search engine optimization and
hyper productive…) or you have a
dedicated SEO team and an endless
budget…

21. Broader niches are simply too competitive.
Let’s go back to our niche example again.
A broader niche like “river fishing” has a lot of
searches but a lot of competition.

22. (Please note, the “river fishing” niche and
related sub niches I’ll be using
throughout this presentation are mere
examples. I have not tested them on a
keyword tool such as Long Tail
Pro or Market Samurai. So I can’t really
confirm how many searches and how
much competition they really have.
Again, these are MERE EXAMPLES.)

23. A more specific niche like “river fishing
for trout” has less searches but less
competition.
An even more specific niche like “river
fishing for trout books” has even less
people searching for it but much less
competition at the same time.
And it is not only that!

24. Being Specific Is Your Best Bet
I’m glad that we are forced (sort of)
to be more specific due to the HUGE
competition for broader niches.
The fact is that more focused topics
will earn you more money.

25. How?

26. People looking for broader terms are usually
searching for information, their interest is not at
its highest peak.
Whereas those searching for more specific
terms are already more certain of what they
want and need.

27. Be At The End Of The Purchase Funnel
If you build a site around a more
focused topic and deliver that
information to your visitors (helpful
content that solves a problem or
answers a question) you’ll be much
closer to make a sale or to earn a
commission.
The more advanced potentital
costumers are in their purchase
funnel the greater the chances you’ll
have to succeed.

29. Purchase Funnel Diagram
So be as specific as you
possibly can.
Put yourself (and your niche
site) at end of the purchase
funnel to have higher rates of
conversion.

30. Get to the end of the rainbow and collect the pot of gold.

31. “River Fishing” Niche Example… Again!
Oh boy… do I like this example or
what?!
(So you can understand all I mean
with a pratical example…)
Say you had decided to focus your
niche site on a broader niche like…
“river fishing”.

32. It’d be a bad decision:
•Due to the enormous amount of competition you
would have very few visitors
•The few visitors you’d have would just be looking
for general information about “river fishing”. They’d
only be curious about it, and probably located at the
start of the purchase funnel
•And, because your niche website was not that
specific it would be far away from the end of the
purchase funnel thus it would make you (virtually) no
sales.

33. BUT…
If you niched down and build a
very specific niche website
focusing on one particular topic
like… “river fishing for trout
books”.

34. It’d be a great decision:
•Due to the low competition and very
specific subject you would have a
considerable amount of visitors
•Those visitors would probably be located
at the end of the purchase funnel, ready to
buy a book about “river fishing for trout”.
•And, because your niche site was just
what they were looking for your chances of
making a sell or earn a commission from
promoting affiliate products (like books from
Amazon) would be much higher.

35. Niche Site Examples
Here are some niche site
examples just to help you better
understand “what is a niche
website”.

36. Examples of broad or non-niche sites:
•A blog about all kinds of sports
•A blog about world politics
•An online news site
•An online store like Amazon or eBay

37. Examples of niche sites
•A blog about “swimmers competing
for the Rio 2016 Olympic Games”
•A blog about politics in Louisville,
Kentucky, USA. (My name is Louie
but I’m not from Louisville, but I
should!)
•A site focused on water-proof digital
cameras
•A site focused on kitchen ovens

38. How To Niche Down
Let’s take our niche site examples a little further
and learn how to niche down (be more specific).
Instead of a more broader site about “sports”, a
niche would be “swimming” and a more specific
niche would be “swimmers competing for the Rio
2016 Olympic Games”.
Instead of a less focused site about “world
politics”, a niche would be “Kentucky politics” and
a more specific niche would be “politics in
Louisville, Kentucky, USA”.
Instead of a less specific site about “tech and
gadgets”, a niche would be “cameras” and a more
specific niche would be “waterproof digital
cameras”.
Do you get my point?

39. Niche Website Ideas
I am now going to give you a few
niche website ideas based on some
successful examples I found from
expert bloggers and Internet
marketers.
Following what they do is always a
good move.
They have their experience and
results to back them up.

40. Training Niche Websites
When he accepted the Niche Site Duel, Pat
Flynn built a niche website about “security
guard training”.
Instead of writing just a few posts, Flynn
took his approach to niche marketing much
further.
Since he found out that each US state had
different requirements, Pat wrote one post
per state explaining what those were for
people interested applying for security
guard registration

41. The well-known online entrepreneur
was also smart with his monetization
strategy.
He contacted security guard training
centers across the United States and
proposed them to sponsor his site or
to register there (paying a monthly
fee) to be listed as a school on the
site.
Besides that, he used “Indeed” to
feature security guard jobs and earn
additional income and also put some
AdSense ads on his site.

42. Pat Flynn grew his niche to #1 in
Google in a matter of a few months
and it later became an authority site.
This was not his first attempt on
building niche sites about training,
though.
Pat had his first online success with
his “Green Exam Academy” blog that
helped fellow architects like himself
pass the LEED exam.
After all, this was how he very much
started his very successful online
business career.

43. Here’s a good niche website idea for you:
If you know / own a particular
skill (like programming, drawing,
playing an instrument, singing,
video editing, etc) and are
comfortable teaching others,
build a training niche site about
that topic.

44. Product Range Niche Websites
Spencer Haws also created a
niche website publicly — as I’m
doing in my Niche Site
Project — and he focused it on
a product range: survival knives.

45. Instead of targeting just one brand or
model of knives, Spencer took it
product range approach and covered
the best survival knives on the
market.
Months later, his niche website
student Perrin followed the same
approach and reached success
beyond expectation in less that 6
months.

46. Another niche website idea for you:
Build a niche site targeting a
product range. It could be winter
bed blankets, outdoor ovens,
swimming pool chairs, men’s
electric shavers and so on.

47. Nutrition / Fitness / Health Niche Websites
Neil Patel is also building a niche site
publicly and he chose (his audience
told him, actually) to create a niche
site about nutrition.
Although it is a hyper competitive
niche, Patel is going to try to make
$100,000 per month within 12
months.

48. Yet another niche website idea for you:
Build a niche website targeting
health related issues like being
fit, eating properly, doing
exercise regularly, playing a
sport, relaxing and sleeping, etc.

49. If you’re looking for additional
niche website ideas, take a look
at NicheHacks.com.That blog
talks about the different niches
you can explore and it gives you
detailed reports and stats about
each one of them and how to
best tackle them.

50. Finally, let me warn you again:
Whatever niche website idea
you follow, do your homework
first.
Don’t forget about competition,
profitability and check to see if
you’re actually allowed to give
advice on issues like health and
nutrition!

51. Leave your comments, opinions and / or
questions below, please!
Your Niche Site Friend, ZAHID KHAN MOHMAND