Rock Paper Reality (RPR) is a veteran Augmented Reality agency that helps companies from startup to Fortune 500s develop best-in-class AR content and strategies proven to drive brand awareness, customer engagement, and revenue growth.

1. Award-winning
Experts in:
AR Development
3D modeling
AR Strategy
WelcomeWelcome

2. San Francisco
& Copenhagen
Rock Paper Reality (RPR) is a veteran
Augmented Reality agency that helps
companies from startup to Fortune 500s
develop best-in-class AR content and
strategies proven to drive brand
awareness, customer engagement, and
revenue growth.
Rock Paper Reality
about
ROCK PAPER
REALITY

3. experience
12 YEARS OF AR
EXPERIENCE
16YEARS IN 3D MODELING
AND ANIMATION
AR AND HEADWORN
PATENTS FILED14
OUR
EXPERIENCE

4. what we do
Development Strategy
We thrive in the
intersection of
Creative
Strategy
AR Development
CREATIVE

5. our clients

6. PRESS

7. FORTY EIGHT%
of consumers would
more likely shop at a
retailer that uses AR
why ar?
Source: BRP Consulting

8. OF MEDIA AND
MARKETING
MORE THAN 4 OUT OF 5
BRANDS CONSIDER AR A
DIFFERENTIATED WAY TO
ENGAGE WITH CUSTOMERS.
AR IS
THE FUTURE
With average dwell times of
75s and 4x longer view time
than video, it’s not surprising
AR experiences generate a
70% higher memory response
compared to non-AR ones.

9. Brands using AR ads see
disproportionate results.
520% increase in intent to
purchase over the next six
months (95x the benchmark
for non-AR).
AR OUTPERFORMS THE STATUS QUO
Connect with
your customers
AND Make them feel

10. consulting
Customer Journey mapping
Market Inteligence
Advising & SupportAd campaign roI Calculator
Execution planning Campaign strategy
ServicesCONSULTING SERVICES

11. DISCOVERY
• What have similar brands done with AR?
• What are best practices for AR in my industry?
• What are industry benchmarks for AR?
• What technology gaps does my organization have?
• Who is the AR customer?
• How does the AR customer overlay with my brand’s
target persona?
EXECUTION
• What channels can I deploy AR through?
• How do I deploy AR in-store?
• How do I target my AR customer?
• Where can I insert AR along the customer journey?
• How do I prioritize all the activities across my AR
campaign launch?
VALIDATION
• What tools can I use to track performance?
• How should I measure success for AR?
• How do I demonstrate this technology to my leaders?
9 out of 10 brands are planning to use AR
in their campaigns
consulting ServicesWHY AR CONSULTING?
THE CHALLENGE!
BUT ONLY 1 out of 10 brands HAVE
ACTUALLY INTEGRATED AR INTO THEIR
MARKETING STRATEGY

12. No Download. No Friction.
Better User
Experience
Greater
Engagement
Greater
Reach
Higher
Conversions
Easier to
Share
More
Sales
SCAN QR CODE
OR VISIT RPR.TO/PAT
Servicesweb ar: the apples ar solution

13. Standard Metrics
• # of plays of experience
• # of unique users
• Engagement time in experience
• CTRs for any CTAs (website/learn
more/buy now/social media sharing)
• Number of taps on each 3D item in the
scene (when applicable)
• Device type (iOS / Android)
• Geolocation
Remarketing
• Facebook Pixel integration
• Google Remarketing integration
Tracking & Analytics
Custom Discount or special offer, you can track:
• Purchases / sales uplift
In-store WebAR activation (QR code), you can track:
• The “cross-session” engagement of how many
users viewed an OOH or in-store and OOH
deployment
DATA & ANALYTICS

14. AR COMMERCIAL
MEDIA PLATFORM

15. HOLOGRAPHIC RETAIL
PRODUCT
PROMOTION
AR
Advertising
AR
Consulting
The World’s First
Holographic Web AR
Experience for
Consumer products
“
RPR PROJECTS JACKSON FAMILY WINES
“A new frontier in authentic brand story
telling. RPR took our idea and brought it to
life - figuratively and literally...”
-DAVID BOWMAN,
EXECUTIVE VPJACKSON FAMILY WINES

16. The World’s First Holographic
Web AR Retail platform for
Desktop, AR and vr
HOLOGRAPHIC RETAIL
“This a powerful collaboration
between industry leaders reinventing
how we engage with brands and tell
stories about products.”
Steve Sullivan, General Manager
Microsoft Mixed reality capture studios
RPR PROJECTS MICROSOFT
“ PRODUCT
PROMOTION

17. over 1.4 million
artworks Viewable
in your home
“RPR solved one of our biggest
customer challenges with shopping
for art online.”
WAYNE CHANG, SENIOR DIRECTOR of PRODUCT
SAATCHI ART
PRODUCT
PROMOTION
The World’s largest
deployment of Web AR
AR Art gallery
RPR PROJECTS SAATCHI ART
“

18. Mixed Reality
Experts
Best-in-Show
Augmented World Expo
RPR PROJECTS AWE

19. AR For Fundraising
Deployed to 15M kids
Raised $18m
30% of all online fundraising
RPR PROJECTS AMERICAN HEART ASSOCIATION
AR ARCADE
• AR Video Games
• Sharable FaceFilters
• AR Coloring Book
• 24 fully rigged and animated 3D
characters
• Backend system integration

20. With AR gifting and our proprietary
‘photogrammetry’ process, you can send
photo-realistic, 3D representations of the
same products you sell in your store--all
digitally wrapped up in custom wrapping
paper and accompanied by your
personalized video message.
AR GIFTING
RPR PRODUCTS

21. rock paper reality
ar advertising

22. AR ads drove
favorability for a
leading CPG
A leading domestic brewing company
worked with Unity to create AR
experiences to engage consumers and
drive considers and favorability.
AR DRIVES RETAIL SALES

23. Enhance your Digital Ads
with AR content
Increase Conversions + KPI’s while
Maximizing Digital Ad Spends.
ar digital adsAR DIGITAL ADS

24. ar digital adsTARGET YOUR CUSTOMER
1. Target markets considered: Chicago, IL / Dallas-Ft. Worth, TX/ Denver, CO / Houston, TX / Los Angeles, CA / Miami-Ft. Lauderdale, FL / New York, NY / Orlando-Daytona
Beach-Melbourne, FL / Philadelphia, PA / Phoenix, AZ / Pittsburgh, PA / Sacramento-Stockton-Modesto, CA / San Antonio, TX/ San Diego, CA / San Francisco-Oakland-
San Jose, CA / Seattle-Tacoma, WA / St. Louis, MO-IL / Tampa-St.Petersburg-Lakeland, FL
1. Population aged21+
Household Income
Age
Target Personas % of Population (total number)2 Time spent playing mobile games
Urban City Dwellers in Target Markets1 77.4% (66M) 43 minutes / day
Some College Education in US 81.7% (18M) 48 minutes / day
Consumed Wine in past 60 days in US 74.2% (51M) 44 minutes / day
Consumed Wine in last 30 days in Target
Markets1
70.5% (19M) 39 minutes / day
Wine Collectors in US 80% (51M) 46 minutes / day
Wine Collectors in Target Market1 71.2% (1.8M) 46 minutes / day
‘Tech Geeks’ in US 68.5% (21.5M) 38 minutes / day
‘Tech Geeks’ in Target Market1 72.2% (9.2M) 34 minutes / day
HH Income (US % Composition
HHI USD: $60K+ 59.9
HHI USD: $75K+ 50.1
HHI USD: $100,000 or more 36.3
Age % Composition
Persons: 21-34 28.6
Persons: 35-44 19.6
Persons: 45-54 18.4
Persons: 55-64 20.0
Persons: 65+ 7.4
We can then create Highly targeted marketing campaigns on your desired platform.
This is an example of the data we were able to get for a wine client on the Unity
mobile gaming platform.

25. THE AR
Blueprint

26. of ARHarness the full Power
We can help You think through these exercises to develop an AR-enabled digital strategy
that delivers on your business goals and enhances your customer experience
Targeting
Leverage various platforms
that enable you to reach
that target customer with
the right message at the
right time
Business Goals
Determine what You want to
achieve by using AR to then
develop a tailored AR
campaign strategy that
meets your needs
Persona
Understand your target
persona and ensure the AR
experiences created will
resonate with that
customer
Omnichannel
craft a seamless
experience across your
priority channels to create
a consistent, personalized
experience
Journey Map
Identify your customer’s
key touchpoints and
determine what can be
AR-Enabled
ar digital adsHARNESS THE FULL POWER OF AR

27. ar digital adsWHAT ARE YOUR GOALS?
A R G A M E S
Increase engagement and dwell time
Identify your business
goals and we can help
you find the right AR
experience to meet your
needs
S O C I A L A R
Create hyper personalized experiences
with face filters or lenses for social
A R G i f t i n g
Send AR Gifts to friends rather than
uninspired gift cards.
A R p o r t a l
Create hyper personalized experience
with face filters or lenses for social
P e r s o n a l i z e d p r i z e s
AR Sweepstakes with coupons & Prizes
A R E X T E N S I O N
create interactive, 3d extensions for
memorable customer experience
Raise Awareness Increase Sales Improve loyalty
Web AR In-App Web AR In-App Web AR In-App

28. ar digital adsAR BLUEPRINT
DISCOVERY
Gather industry insights
Assess the technology requirements
Define target persona
EXECUTION
Explore the creative possibilities of AR
Define target customer and channel
strategy
Develop AR campaign strategy
VALIDATION
Define analytics strategy
Track performance
Support leadership socialization
THE SOLUTION
Activities Assessment Strategic Consulting
Stakeholder Interviews
Research deep dives
Marketing team interviews
Customer touchpoint analysis
Inventory existing digital media
Ideation sessions
Project and resource planning
Market intelligence
Competitor intelligence
Customer interviews
Customer ‘Moment of Truth’ framework
Aspirational AR customer journey
AR ad campaign ROI calculator
Execution planning
Campaign strategy
Inform
Execute
Our AR Blueprint is designed to help brands navigate the AR jungle and
position them to maximize the ROI of their AR marketing campaign

29. rock paper reality
next steps

30. IDEATE ASSESS
3
With a deeper understanding of your AR
campaign readiness and desired outcomes,
we will scope a project plan that includes
timeline, resources, and pricing
2
Based on your goals and use cases, we we
can conduct a 3-week assessment to equip
you with the proper AR foundation
1
Now that you know what we can do, let’s find
out what will best meet your needs
Discovery Workshop AR Blueprint Project Plan
EXECUTE
• Provide industry examples and best
practices
• Identify your key customer touch
points
• Define your AR target persona
• Conduct technology readiness
assessment
• Determine most suitable AR products
and solutions based on AR Blueprint
findings
• Identify additional consulting
deliverables of interest to support
campaign execution
• Gain alignment early on with a clear
and actionable outcome
• Bring all the stakeholders to the table
to align across creative, business, and
technology
• Understand your goals for your AR
campaign to compare and contrast AR
our solutions
• Define shortlist of use cases to further
evaluate
ar digital adsNEXT STEPS

31. F R O M
THANK YOU