Marketers already in hot pursuit of the constantly connected consumer have a lot to look forward to this holiday season, and much to do to prepare. Retail sales are expected to rise 3.8% in the US this season, with e-commerce attracting a good deal more shoppers with a projected 15.3% growth rate. Multi-location businesses are facing both greater challenges and opportunities than ever before to connect, engage and convert searchers into loyal customers. Explore these 5 tips to leverage local for holiday success!

2. Brendan Phelan
Co-founder and Vice President of
Strategy
Radius8
Welcome to today’s webcast!
Submit all questions through the chat window during today’s presentation.

3. Tyler Ludwig
Director, Enterprise Solutions
Rio SEO

4. Radius8 enables retailers to sell more to consumers by creating
store-centric online experiences, and in-store experiences based on
local digital demand.
We help retailers deliver on growing consumer expectations, and
improve profitability by increasing consumer engagement without
requiring changes in store associate behavior or investing in new
infrastructure.

5. Rio SEO simplifies complex local marketing by empowering enterprise
brands with solutions that engage customers throughout the search
ecosystem.
Our Open Local Platform powers the marketing solutions that multi-
location brands need to establish a local presence and connect with
customers.
Rio SEO’s suite of turnkey products includes Local Listings, Local Reviews,
Local Reporting, Local Pages, Local Social and Local Manager.

6. LOCATION, LOCATION, LOCATION
NOT JUST ABOUT THIS

7. LOCATION, LOCATION, LOCATION
AND THIS

8. RISE OF THE “NEAR ME” SEARCH

9. ELEPHANT IN THE ROOM
Amazon creating and setting customer expectations especially as
they move into brick and mortar

10. TODAY’S AGENDA
1. Master GMB Listings so consumers find where, when, and more for
your stores
2. Boost organic traffic with store pages
3. Drive consumers from search to buy by presenting localized product
assortment store pages powered by trend and inventory
4. Social pages: make sure locations are present where your customers
interact, share, and contribute on a daily basis
5. Drive conversion organically through embedded social shopping
experiences

11. #1
Master GMB Listings so Consumers
find Where, When, and More for
Your Stores

12. MASTER LOCAL LISTINGS SO CONSUMERS FIND WHERE, WHEN, WHY
1. What are the fundamentals of a listing?
• Name, Address, Phone #’s, website URL
• Photos, categories and attributes
• Additional links
• Reviews and Q&A
2. How to optimize Google and the vast ecosystem
• Business descriptions
• Attributes and categories
• Data aggregator distribution
3. Schedule hours for key holidays and events
• Marketing calendar distribution
4. Additional Key Opportunities:
• Google Posts, Menus and price lists
• Location AD Extensions
• Review management
• Inventory feeds (i.e. See what’s in store)

13. THE WHERE, WHEN & WHY + OPPORTUNITIES
4 in 5 consumers use search engines to find
local information
• 54% search for business hours
• 53% search for direction to a local store
• 50% search for a local store address
Google is the new “Homepage”
• Google is successfully solving queries before any
click takes place
• 61% of mobile searches do not result in a click
• The future of SEO may not result in a click, or even
knowing that a search happened
• Impressions become an even more critical KPI, but
attribution remains a challenge

14. #2
Boost Organic Traffic with Store
Pages

15. BOOST ORGANIC TRAFFIC WITH STORE PAGES
1. Tackle organic search above directory sites
2. Rich SEO markup with Schema
3. Reviews, social media, directions etc.
4. Analytics data for strategic decisions
5. Make sure the integration is seamless

16. #3
Drive consumers from “Search to
Buy” by presenting localized
product assortment store pages
powered by trend and inventory

17. CONNECTING LOCALLY WITH CONSUMERS AT SCALE

18. WHAT IS LOCALLY RELEVANT TO CONSUMER

19. LEVERAGING LOCAL TRENDS AND DATA

20. COMBINED WITH STORE INVENTORY AND AVAILIBILITY

21. OMNICHANNEL CALL TO ACTION

22. #4
Social Pages: Make sure locations
are present where your customers
interact, share, and contribute on a
daily basis

23. SOCIAL PAGES: MAKE SURE STORES ARE PRESENT WHERE YOUR
CUSTOMERS LIVE DIGITALLY
1. Facebook parent-child pages
2. Eliminate rogue pages
3. Shop the store
4. Monetize corporate page Locally
5. Local data updates

24. #5
Drive conversion organically
through embedded social shopping
experiences

25. BRANDED AND DYNAMICALLY LOCAL

26. CONVERT TO FOOT TRAFFIC WITH CALL TO ACTION

27. CONVERT TO FOOT TRAFFIC WITH CALL TO ACTION

28. ACROSS MOBILE AND DESKTOP

29. CONCLUSIONS: 5 TIPS FOR HOLIDAY SUCCESS
1. Master GMB listings so consumers find where, when, and more for
your stores
2. Leverage store pages to boost organic traffic
3. Drive consumers from “search to buy” by presenting localized
product assortment store pages powered by trend and inventory
4. Make sure locations are present where your customers interact,
share, and contribute on a daily basis leveraging location social
pages
5. Drive conversion organically through embedded social shopping
experiences in Facebook and beyond

30. www.radius8.com
http://www.radius8.com/rioseo
Follow us on LinkedIn, Facebook and Twitter
@radius8
More questions? Send us an email with your question and we’ll
schedule a time to discuss with you in more detail
Send your email to:
bphelan@radius8.com

31. Make sure your local marketing tactics top the charts. Our team can
determine your current presence and provide key insights for
optimization into:
Local Listings
Local Ranking
Reviews and Rating
www.RioSEO.com/audit

32. Q&A