AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service. AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity. By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.

3. “Google Digital Analytics 2019“
GO COMPLETELY
UNSEEN.
50% OF ALL
ADS
3

4. $65 BILLION
“Google Digital Analytics 2019“4
A YEAR.

5. We all struggle with
“ad-avoidance”.

6. Cord Cutting Ad Blocking Bots/Fraud
61MM homes (59%)
“cut-the-cord”.
“Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million”
(Study) Variety, Jan , 18 2018
47% of internet users
employ “ad-blocking”
““Global Ad-Blocking Behaviors in 2019”
Digital Information World 4/1/19
$19-billion lost
in 2018 to ad-fraud
“Digital AdFraud 2019” eMarketer
2/6/2019
“Ad Avoidance” is Pervasive and Increasing
6

9. Wait? Do you mean PAY
people to watch ads?!

11. How do you effectively reward someone
for their verified attention?
(Without making it a game.)

12. What if an ad wasn’t an interruption,
but an invite?

13. Ad Wallet welcome screenMembers download the AdWallet
app or connect via the web.

14. Ad Wallet welcome screen
They create a 150-point
personal profile.

15. Ad Wallet welcome screen
They are sent a text notification
when there’s an ad to view.

16. A link within a text message
opens the member’s AdWallet.
They have 3 days to
view the targeted ad.

17. The member watches the 45< second commercial.

18. The member must correctly answer a question at the end
to VERIFY comprehension of the message.

19. The member is asked to “rate” the ad.

20. The member is asked to define
their intent to engage further
with the brand.

21. The member is asked if they’d like to download an
offer from the advertiser.

22. The member can be given the opportunity to share
the ad on their social media channels.
Would you like to share this ad?

23. In-Room Purchases
Love this! (They also have the best breakfasts!)
Get the Choice Hotels App for the best deals
Once shared, the ad appears in
the member’s social feed as a
third-party endorsement of the brand.

24. The member has the option to
reveal their (verified) email
to the advertiser for
additional funds.

25. Members can be prompted
to take an additional
18 question brand survey for
additional funds in their AdWallet.

26. In-Room Purchases
X
The downloaded offer remains in
the member’s AdWallet until they
can engage with it.

27. In-Room Purchases
The member is automatically
redirected to your website.

28. Once the member earns $10,
they can “cash out” in
a variety of ways.

29. What happens when you reward
your customer, for their attention?
Rather than rewarding a publisher
for running an ad?
29

30. Cost Per Click
$1 - $50
• A targeted member views 1:00 video
• Proves comprehension of content
• Rates the ad for likability
• Identifies their intent to purchase
• Shares the ad on their social media
• Downloads an exclusive offer from
the advertiser that can be redeemed
online or in-store
• Shares their verified email with
the advertiser
• Completes an 18 question survey
• Visits the advertiser’s website
Cost Per Engagement
$1 - $3
30
Reward the Publisher Reward the Consumer
• A targeted consumer visits the website.

31. 1st Party
Data Targeting
100%
Viewed Thru
100%
Comprehension
AdWallet Provides Unmatched Brand Engagement
31
3rd Party
Data Targeting
100%
Intent Capture
8-15%
Viewed Thru
0%
Comprehension
0%
Intent Capture
Industry
Avg.

32. 39%
Share to Social
AdWallet Provides Unmatched Brand Engagement
32
N/A
7%
Survey Completion
34%
Emails Shared
98%
Survey Completion
Industry
92%
ClickThru Rate
1%
ClickThru Rate
N/A

33. AD TITLE: ABQ Democracy Dollars: A
Democracy for Everyone!
BUDGET: $ 2,500.00
RUN DATES: 10/28/2019-11/04/2019
IO#: C1510
CAMPAIGN
RESULTS & INSIGHTS
CONTENT FAVORABLITY
37.01% 44.37% 18.62%
UNIQUE
CONSUMERS
BRAND
ENGAGEMENTS*
OFFER
DOWNLOADS
CLICKS
TO WEBSITE
EMAIL LEADS
GENERATED
1,743 10,162 625 1,144 733
$ 0.26 CPEngagement
36% Downloaded 66% Clicked 42% Provided Email
$ 4.21 CPDownload $ 2.30 CPClick $ 3.59 CPLead
30 DAYS 60 DAYS 90 DAYS 90+ DAYS NEVER
CONSUMERS WHO INTEND TO PURCHASE AND/OR ENGAGE
761 114 77 186 593
You have the ability to retarget the audience for up to 60 days. Contact your AdWallet Sales
Representative for more information or email your campaign’s IO# to retarget@adwallet.com

34. 34
Brands Trusting AdWallet

35. Advertisers buy credits
on AdWallet. Credits are
then spent as each
customer engages.
AdWallet profits from
credits (50%-66%), and
allocates remaining funds
for members.
Members are paid per
engagement and push their
funds to a variety of
payment options.
35
How Do You Use AdWallet?

36. Research
•Brand/Product Surveys
•Consumer Polls
36
Lead Generation
•Email Capture
Ad Engagements
• Long Format Video
• Social Media Shares
• Impression Magnification
• Creative A/B Testing
Attribution
• Online Sales
• Loyalty Programs
• Form Fills
• Contest Entries
What Do You Use it For?

37. Scaling AdWallet
Scale all over the US
2020
Brand/Agency
Syndicate

38. Free Trial
$10,000/per brand

39. $100,000/match per brand
2020

40. 40
Advertising

42. Member earns $.50/$2.25 per
verified engagement
with your brand.