The student is conducting market research on the potential of men's cosmetics in India. They are seeking help to gather information through a survey. The survey asks questions about the respondent's consumption of cosmetic products, including what types of products they use, how long they have been using them, how much they spend, and what influences their purchasing decisions. It also asks non-users their reasons for not using cosmetics and what might affect their decision to purchase. All responses will be kept confidential and used for academic purposes only.

1. I am a student of FMS, Delhi. I am doing a marketing research project on Potential of Men
Cosmetics in India. I would like to seek your help for the same. I hereby assure you that all the
information will be used for academic purpose only and will be kept confidential.
1) Do you use any cosmetics/skin care products?
Yes * If ‘yes’ continue from Part I and skip Part II
No * If ’no’ please move directly to Part II
Part I: Consumption Habits
2) What kind of products do you use?
Only men products Any product (Unisex)
If your answer is “Any product” then answer question 2(a), else go to (3)
2(a) Your reason(s) for not buying and using male cosmetic products is / are:
Embarrassing Foolish Not necessary Products are expensive No idea of using these products
3) What image(s) do cosmetic users project to you?
Stylish Confident Groomed Professional Trendy Can’t Answer
4) Using grooming products makes you...
Feel better Confident Look better Hygienic Any other reason_____________
5) Which products do you use? (you may choose more than one choice)
Moisturizing cream/ Sun screen. Shower/Shaving Gel Anti - Pimple creams
Anti-per Spirants, Deodorants & Fragrance After Lotion Shampoos & conditioners
Hair Care/Hair cream/Hair Gel Face Wash Gel Anti wrinkle cream.
Astringents, toners, soothers & moisturizers Hair color & dye Scrub
6) Since how long you have been using these products?
Less than 1 year 1 – 3 years above 3 years Not prefer to answer
7) How much do you spend on such products monthly?
Below ` 500/- ` 501-1000/- ` 1001- 1500/- above ` 1501/- Not prefer to answer
8) What do you look first when you buy a product?
Price Advertisement Features Packaging Brand/Brand ambassador
Each of the items listed below has been identified as studied determinants of skin care products
consumption behaviours. How important do you personally consider each of the following in your purchasing
decision making?
1(Low) 2 3 4 5(High)
Not Important Somewhat important Moderate importance Very important Extremely important
Please circle a rating indicating your perceived level of importance
9) The consumption of the cosmetic products
Facial foam / Cleaner /Toner 1 2 3 4 5
Day/Night/ Moisturizing/cold cream 1 2 3 4 5
Eye cream/Anti wrinkle cream 1 2 3 4 5
Sun block/ vanishing/ Tanning cream 1 2 3 4 5
Herbal cosmetics 1 2 3 4 5
10) Reasons for using these cosmetic products
For medical reasons 1 2 3 4 5
For personal hygiene 1 2 3 4 5
For anti-aging/ solving skin problems 1 2 3 4 5
For attractiveness 1 2 3 4 5
For self-esteem/ self confident 1 2 3 4 5
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2. 11) The importance of factors that influence your decision making?
Price 1 2 3 4 5
Brand 1 2 3 4 5
Quality/attribute of product 1 2 3 4 5
Ingredients 1 2 3 4 5
Promotions and advertising 1 2 3 4 5
Packaging 1 2 3 4 5
Store location 1 2 3 4 5
12) Importance of the Influential person on your purchasing behavior
Yourself 1 2 3 4 5
Spouse/partner 1 2 3 4 5
Family(includes siblings) 1 2 3 4 5
Friends/ colleague 1 2 3 4 5
Doctor/Dermatologists 1 2 3 4 5
Experts/ Saloons 1 2 3 4 5
Presenter/ Celebrity endorsement 1 2 3 4 5
Part II: For all those people who are using cosmetics/skin care products, following two questions
DOES NOT concerns you, please skip them
13) The Reasons why you do NOT use cosmetics/skin care products
Medical reasons/ Allergy 1 2 3 4 5
Most products are launched for women 1 2 3 4 5
Not necessary from your point of view 1 2 3 4 5
Sun block/ vanishing/ Tanning cream 1 2 3 4 5
14) The factors affecting you NOT to buy the product?
Price 1 2 3 4 5
Brand 1 2 3 4 5
Quality/attribute of product 1 2 3 4 5
Ingredients 1 2 3 4 5
Promotions and advertising 1 2 3 4 5
Packaging 1 2 3 4 5
Storage location 1 2 3 4 5
Part III: Personal Data
16) Age (years):
Below 35 35 – 40 40-45 Above 45
17) Educational qualification:
Undergraduate Graduate Post graduate Professional
18) Occupation:
Student Government sector Private sector Own business Others
19) Monthly Income:
< 25,000 25,001- 50,000 50,001- 1,00,000 > 1,00,000 Not prefer to answer
20) Would you like to receive the summary report of this market research?
Yes, (Please mail me on _____________________________@_________________)
Not interested
---------------Thanks for your co-operation -----------------
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