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Philippines:
  10 Insights
 about a hidden pearl
Asia 5
  Bringing you a flavour of business
  trends in Asia...in just 5 minutes


  A Futures Coaching initiative
  www.futurescoaching.com
special




The Philippines is known as 'The Pearl of the Orient Sea'

    Whilst this is a pearl that has remained hidden
            ......it is about to be discovered
growth

 Economically, the Philippines is a laggard; it has the 12 th
biggest global population but only the 33rd biggest economy

 Goldman Sachs thinks it faces “broad-based challenges”
       in areas like fiscal discipline, education,
              investment and health care

However, by 2050, GS predicts the nation's economy could
 rise to 14th rank with average incomes from $20K-$40K
fertile mix
The nation is a rich blend of
   western and eastern
         influences

 The Spanish and Americans
  have left strong legacies –
    food, a 'fiesta' culture,
    language, Christianity
(Islam is strong in the south)

 Mixed with this is a clear
     Asian colouring
language
   One of biggest English
  speaking nations on the
          Planet

 It is reckoned that 93% of
Filipinos speak some English
 (source: Andrew Gonzalez, Journal of
       Multilingual Development)

...And some 110 million have
   received English training

Unsurprisingly, call centres
    are a big industry
big brother


   Filipinos' outward ties are strongest with America,
               which it sees as its protector

       Americans honour their role by sending aid
   (e.g. in the recent flooding) & military cooperation

 In Jan 2012, there were joint talks which might lead to
 American military bases being reinstalled on the islands
Filipinos are in demand due to their strong work ethic
...but also their creativity. A new wave of entrepreneurs
(Kermit Tesoro, Michael Cinco, Monique Lhuillier, Charice Pempengco)
are making names for themselves internationally




                              work culture
lack of confidence



         Naturally optimistic and welcoming,
deep down Filipinos feel that the world doesn't like them

Over-crowding, poverty, lack of jobs, poor infrastructure
   terrorist threats & natural disasters all contribute
               to rock the national psyche
wasted potential
The Philippines has one of
    the worlds' biggest
 diaspora with 11 million
      working abroad

Whilst 'Overseas Filipino
Workers' are considered
“the new heroes” of the
  Philippines, they are
 evidence of a country
 which remains firmly a
  place to escape from
more waste



Whilst an official unemployment rate of 7.4% is not bad,
         many Filipinos consider that they are
    unemployed, underemployed or simply abused

  E.g. there are an estimated 250,000 trained nurses
    unable to find work (Professional Regulatory Commission)
thwarted



Corruption & bureaucracy
    slows the country

Manila's attempts to widen
  its roads and build its
 infrastructure proceeds
      at a snails' pace
About Futures Coaching
                Celebrating 5 years!
Working for great clients       Doing great things
                                Anticipating
                                    * the future of retail
                                    * the future of offices
                                    * the future of banking
                                    * the future of mobility
                                Innovating
                                    * new fund-raising offers
                                    * consumer healthcare NPD
                                Coaching
                                    * trends training for insight teams
                                    * personal rejuvenation
                                Speaking
                                    * engagements from Taipei to Toronto
                                Researching
                                    * management interviews
                                    * expert in-depths
                                    * consumer focus groups
LONDON • PARIS




   Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
    Email: chris@futurescoaching.com

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Philippines - A Hidden Pearl

  • 1. Philippines: 10 Insights about a hidden pearl
  • 2. Asia 5 Bringing you a flavour of business trends in Asia...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  • 3. special The Philippines is known as 'The Pearl of the Orient Sea' Whilst this is a pearl that has remained hidden ......it is about to be discovered
  • 4. growth Economically, the Philippines is a laggard; it has the 12 th biggest global population but only the 33rd biggest economy Goldman Sachs thinks it faces “broad-based challenges” in areas like fiscal discipline, education, investment and health care However, by 2050, GS predicts the nation's economy could rise to 14th rank with average incomes from $20K-$40K
  • 5. fertile mix The nation is a rich blend of western and eastern influences The Spanish and Americans have left strong legacies – food, a 'fiesta' culture, language, Christianity (Islam is strong in the south) Mixed with this is a clear Asian colouring
  • 6. language One of biggest English speaking nations on the Planet It is reckoned that 93% of Filipinos speak some English (source: Andrew Gonzalez, Journal of Multilingual Development) ...And some 110 million have received English training Unsurprisingly, call centres are a big industry
  • 7. big brother Filipinos' outward ties are strongest with America, which it sees as its protector Americans honour their role by sending aid (e.g. in the recent flooding) & military cooperation In Jan 2012, there were joint talks which might lead to American military bases being reinstalled on the islands
  • 8. Filipinos are in demand due to their strong work ethic ...but also their creativity. A new wave of entrepreneurs (Kermit Tesoro, Michael Cinco, Monique Lhuillier, Charice Pempengco) are making names for themselves internationally work culture
  • 9. lack of confidence Naturally optimistic and welcoming, deep down Filipinos feel that the world doesn't like them Over-crowding, poverty, lack of jobs, poor infrastructure terrorist threats & natural disasters all contribute to rock the national psyche
  • 10. wasted potential The Philippines has one of the worlds' biggest diaspora with 11 million working abroad Whilst 'Overseas Filipino Workers' are considered “the new heroes” of the Philippines, they are evidence of a country which remains firmly a place to escape from
  • 11. more waste Whilst an official unemployment rate of 7.4% is not bad, many Filipinos consider that they are unemployed, underemployed or simply abused E.g. there are an estimated 250,000 trained nurses unable to find work (Professional Regulatory Commission)
  • 12. thwarted Corruption & bureaucracy slows the country Manila's attempts to widen its roads and build its infrastructure proceeds at a snails' pace
  • 13. About Futures Coaching Celebrating 5 years! Working for great clients Doing great things Anticipating * the future of retail * the future of offices * the future of banking * the future of mobility Innovating * new fund-raising offers * consumer healthcare NPD Coaching * trends training for insight teams * personal rejuvenation Speaking * engagements from Taipei to Toronto Researching * management interviews * expert in-depths * consumer focus groups
  • 14. LONDON • PARIS Website: www.futurescoaching.com Blog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com