The document discusses the importance of sponsoring outdoor events for brand visibility and emotional connection with consumers, highlighting the substantial investment made by major companies for the Olympic Games. It emphasizes the opportunity for brands to showcase their personality and values, particularly in relation to social and charitable movements. Additionally, it outlines the need for brands to stay relevant amid increasing online competition and suggests innovative ways to engage customers through events.

1. Outdoor Events
10 Insights for potential sponsors

2. Growth
Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. olympian
London is in a frenzy as
it prepares for the
World's greatest show
Official sponsors
(like Coca Cola, Acer, P&G)
have spent £700million
to be part of it
Why?

4. visibility
For companies, of course,
it's about visibility, having
your brand acquire the
'halo' of the event, being
seen as a winner

5. It's also about
being seen as a
fan; sharing the
same passions
It's a way to give
brands a
personality
fans

6. passion
Outdoor events are a huge subliminal opportunity
Catch people in a state of heightened emotions
and they will remember that elation
next time they see your brand

7. human connection
It's an opportunity for brands to show soul...
....and solidarity with social movements

8. charity connection
It's an opportunity for brands to show soul...
....and compassion with charitable movements

9. antedote
It's also about balance
With more spending going online, and consumers
spending more time online....
Sponsoring outdoor event is a great way of keeping it real

10. brand essence
Some brands create their
own events in order to
capture their DNA precisely

11. interactive
QR Treasure hunts are one way to involve participants
in many-to-many event

12. da ng er!
Like sponsoring a
celeb who goes off the
rails...
your brand risks being
framed negatively
when things go wrong

13. What is Futures Coaching upto
during March 2012?
Analysing social change amongst Filipino and Indonesian
women and impacts on health marketing
Running deep-dive consumer research on social media
Presenting to a retail property audience on consumer
futures & impact on retail
Developing future-facing insights to revolutionise branch
formats for a retail bank
Blogging on Asian trends and growth strategies

14. Working with Future Coaching

Conference speeches on major trends - accelerating
management awareness

Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers

Brainstorming sessions – innovating to harness growth

Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought
leadership; building in longevity

Training for consumer insight teams – boosting
internal futuring capabilities

15. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com