Hong Kong's Cutting Edges
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This document profiles two segments of Hong Kong's population: Digital Hedonists and Ambitious Climbers. Digital Hedonists prioritize leisure activities involving technology and social media, while Ambitious Climbers are driven career climbers. The document advocates taking a values-based approach to market segmentation, noting that values are the active variable that drive societal change. It also provides information about Futures Coaching, a consulting firm that conducts research on trends in Asia for various clients.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
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Cognizant’s Digital Transformation Framework
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