It's easy to rush into Social Media but it's important to get the strategic thinking right

1. Social Media
10 Insights on how to get it right

2. Growth
Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. definition
“Web-based
technologies which
turn one to one
communication into a
many to many
dialogue”
(Chris Middleton)

4. not fast enough
Consumers have their own definition
For example, e-mails are NOT social media
They are not social enough, not immediate enough(!) and
perhaps not new enough
But instant messaging is considered as social media

5. on the move
Habits form easily
Mobile is for a quick review of what
others have posted, clicking, liking,
checking in, occasionally tweeting
or uploading a photo
The desk top is for considered
reponses, longer posts, and heavier
applications (Youtube)

6. exponential Apps
Apple just sold 25 billion apps
4 for every person on the planet:
that's a lot of angry birds

7. winner takes all

8. everywhere expectation
Brands might not have developed
the optimal response to social media,
but, today, any response is better than none
The consumer expectation is that you will use social
media and brands that don't are dead or dying

9. success stories
According to Mashable, the
following Brands use
Facebook well
- Coca Cola 40 million likes;
encourages participation
- Red Bull; 27 million likes;
dynamic lifestyle links
- Pringles : 19 million likes;
excellent use of video
Others include Adidas (great
competitions) and Starbucks
(continual updates)

10. don't
99%
So your Brand has lots of 'likers'. But how many interact in
true 'social media' fashion?
According to the Ehrenberg-Bass Institute, as few as 1.3%
brand 'likers' then post a reply to a Facebook page
(quoted from David Taylor's thebrandgymblog)

11. beware the hype
"The notion that consumers want to take time out of
their busy lives to watch content or even co-create it is a
myth. Nobody ever wanted to do any of this. People only
think of your brand once - when they buy it."
(Source: Ben Hammersley, Wired UK. Quoted in David Taylor's thebrandgymblog)

12. think broadly
Social Media maybe the answer, but the question needs to
be broader; it's about marketing in a digital age
Think games, competitions, devices, QR-codes, twitter
based customer service, online delivery services..and so
much more

13. About Futures Coaching
Celebrating 5 years!
Working for great clients Doing great things
Anticipating
* the future of retail
* the future of offices
* the future of banking
* the future of mobility
Innovating
* new fund-raising offers
* consumer healthcare NPD
Coaching
* trends training for insight teams
* personal rejuvenation
Speaking
* engagements from Taipei to Toronto
Researching
* management interviews
* expert in-depths
* consumer focus groups

14. Working with Future Coaching

Conference speeches on major trends - accelerating
management awareness

Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers

Brainstorming sessions – innovating to harness growth

Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought
leadership; building in longevity

Training for consumer insight teams – boosting
internal futuring capabilities

15. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com