Pharmacognosy is the study of medicines derived from natural sources. It includes the isolation and analysis of phytochemicals from plants, studying the structure-activity relationships of compounds, using natural products as models for synthesizing new drugs, and investigating drugs used in traditional medicine. Some key areas are the isolation of active substances from plants, relating chemical structures to pharmacological effects, producing drugs through partial synthesis or biosynthesis of natural precursors, and exploring natural products' roles in drug discovery.