The document discusses the history and role of public relations in higher education institutions in Ghana, using the University of Education, Winneba as a case study. It defines public relations as a thoughtful communication process aimed at building favorable public opinion and support through concrete actions rather than chance. While public relations is important for any organization's communication, the practice has suffered from misuse and lack of understanding from both practitioners and the publics they serve. The document argues that public relations must be properly understood and appreciated by management, publics, and practitioners for its full benefits to be realized in Ghanaian universities and society.