Nhssm presentation

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  • Nhssm presentation

    1. 1. #nhssm Social Media MasterclassAlex Talbott (Communications officer at NHS London) @a_double_ttColin Wren (New media officer at St George’s Healthcare NHS Trust) @colinwren Social media is a very broad medium, while you won’t become an expert this will cover everything to get you started
    2. 2. What we’ll cover todayWhat is social media?Why should you be using social media?Getting to know social media Golden rules Common mistakesSelling in social media Crisis communication Media relationsSocial media policiesLinking up the online and offline worlds
    3. 3. What is social media?A way to spread your message further by creating greatcontentA way to engage with stakeholders in an environmentthey are comfortable inA place to build communities around your servicesA bottom-up way to discover new content
    4. 4. Today’s platformsFacebook Geolocation based appsTwitter Photo sharing sitesLinkedInSocial BookmarkingYoutubeBlogging
    5. 5. Why use social media? PersonallyProfessional learning and career developmentFind communities based around your interestsConnect with friends and family new and oldShare your hobbies and knowledge with the worldDiscover and discuss news, videos, music
    6. 6. Why use social media? ProfessionallyEngage with patients and the public and businesspartnersBring your message to patients and the public in anenvironment they are comfortable inBring more readers to your websiteHelp shape the way public health and corporatemessages are delivered on the internetBe part of the existing online debate
    7. 7. Getting to know social mediaListeningThe 80-10-10 rulethe #nhssm rule of thirdsBroadcast vs conversationCommon mistakesWorking with agencies
    8. 8. ListeningSocial media gives us two ways to listen to users Reactively via commenting on our content Proactively via searches for termsListening to users helps us to See what we’re doing right and wrong Help those in need of assistance out
    9. 9. The 80-10-10 rule Producers of content - thought leaders and active 10% participants Proliferators - pushing the information around the 10% system, networkers Consumers - reading the information, observing, ‘lurkers’ 80%
    10. 10. The #nhssm ruleOne third of #nhssm followers engage in the chatsTwo thirds of #nhssm followers read the chat but don’tengage
    11. 11. Broadcast to conversationBroadcasting content is a safe start but won’t keeppeople interestedConversation guarantees engagement
    12. 12. Common mistakesLack of activityLack of planningFailing to link online and offline worldsInappropriate contentThinking social media is free
    13. 13. You can’t make a ‘viral’ videoOften agency solutions are off the shelfAgencies aren’t necessarily the expertsKey Performance Indicators (KPIs) are keyPlan for the post-agency time
    14. 14. Selling in social mediaCrisis communications #ukriots Police response to the riots http://www.guardian.co.uk/uk/interactive/2011/aug/24/riots‐ twitter‐traffic‐interactive #uksnow http://uksnowmap.com
    15. 15. Selling in social mediaMedia relations Contacting journalists Open and transparent Social media as a source of positive stories First to hear the news
    16. 16. Selling in social mediaPatient engagement Live tweeting events Asking for feedback Engaging online bloggers and groups Promoting memberships/ events Sign posting to services
    17. 17. Social media policiesNeedn’t be 100 pages long#nhssm suggested policies General staff use Public facing Internal (short) social media policy for access to the account
    18. 18. Linking up the online and offline worldsPALSChief executives officeWardsPartnerships online (meet the people of the accountsoffline)Aligning to the organisation’s objectives

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