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Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

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Prof Parameshwar P Iyer
Prof Parameshwar P Iyer

The document provides an overview of the key components of a business plan, including an executive summary, industry and company analysis, market research, economics of the business, marketing plan, management team, financial plan, and appendices. It emphasizes that the business plan should demonstrate an understanding of customers' needs and have integrated financial projections with clear assumptions linking different statements like the income statement, balance sheet, and cash flow statement.

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Entrepreneurship Summit IIT Kharagpur How to Write a Business Plan Prof Parameshwar P. Iyer
Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Industry, Company, Products or Services ,[object Object],[object Object],[object Object],[object Object]
3. Market Reseach and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perspectives on Marketing ,[object Object],[object Object],[object Object]
Marketing Philosophy ,[object Object],[object Object],[object Object]
Indicators of Customer and Marketing Orientation ,[object Object],[object Object],[object Object],[object Object]
Technology as Service ,[object Object],[object Object],[object Object],[object Object]
 
Five steps for assessing market opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of information for Market Opportunity Analysis (MOA) ,[object Object],[object Object],[object Object],[object Object]
 
4. Economics of the Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Variables ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object]
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative Pricing Strategies ,[object Object],[object Object],[object Object]
Alternative Pricing Strategies ,[object Object],[object Object]
Promotion Decisions ,[object Object],[object Object],[object Object]
Promotion Decisions ,[object Object],[object Object]
 
Criteria to Determine Roles of Promotion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
6. Design & Development Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Manufacturing & Operations ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Management Team ,[object Object],[object Object],[object Object]
9. Overall Schedule ,[object Object],[object Object],[object Object],[object Object]
10. Critical Risks, Problems, Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object]
11. Financial Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are Financial Projections ,[object Object],[object Object],[object Object]
Purpose of Financial Projections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Financial Projections ,[object Object],[object Object],[object Object]
Why Integrated Financials? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Produce Integrated Financial Statements ,[object Object],[object Object],[object Object],[object Object]
How to Produce Integrated Financial Statements ,[object Object],[object Object],[object Object],[object Object]
Income Statement ,[object Object]
Operating Expenses ,[object Object]
Capital Expenditures ,[object Object]
Accruals ,[object Object],[object Object],[object Object]
Allocations ,[object Object],[object Object]
Depreciation ,[object Object],[object Object],[object Object]
Goodwill ,[object Object]
Balance Sheet ,[object Object]
Cash ,[object Object]
The Matching Principle ,[object Object]
Sales or revenue ,[object Object]
Earnings per Share (EPS) ,[object Object]
Cost of Goods Sold (COGS) and Cost of Services (COS) ,[object Object]
Above the Line, Below the Line ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operating Expenses ,[object Object],[object Object]
Non – cash Expense ,[object Object]
Profit ,[object Object],[object Object]
Gross Profit ,[object Object],[object Object],[object Object]
Operating Profit, or EBIT ,[object Object],[object Object]
Net Profit ,[object Object],[object Object]
Sample Income Statement (in Rs. Lakhs) year ended 31 March 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12. Proposed Company Offering ,[object Object],[object Object],[object Object],[object Object],[object Object]
13. Appendices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do Not… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

  • 1. Entrepreneurship Summit IIT Kharagpur How to Write a Business Plan Prof Parameshwar P. Iyer
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