Nature Box aims to establish a plant nursery focusing on organic, locally grown plants to cater to both retail and wholesale markets while addressing challenges posed by international competition. The business plans to leverage innovative techniques and automation to enhance productivity and reduce costs, targeting a competitive edge in the U.S. plant growing industry. With a projected capital of $1.2 million and a strong marketing strategy, Nature Box anticipates a steady increase in revenue, with significant growth in the organic produce sector.