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1. Pitch Deck to Raise
Money from
Convertible Debt
Y o u r C o m p a n y N a m e
1

2. Agenda for Convertible Debt
2
Persuade the Investors to invest money in our business and provide funding for
product introduction, website and app development, and building new team
Cover various aspects of company (i.e. business overview, uniqueness of the product
financial forecast, shareholding pattern (pre and post funding) to give Investors a
taste of our business
Add Text Here
Add Text Here

3. Table of Content
3
Business Model for the Successful Operation07
Senior Management Team08
Revenue Model and Stream09
Total Market Opportunities10
Segmentation of Target Customers11
Competitive Landscape (by Product Features)12
Operational Overview of the Company01
Core Values for the Customers02
Key Problem Faced by the Customers03
Unique Selling Proposition of the Company04
Products and Services of the Company05
Why This is Right Time to Enter Market?06
Financial Projection for the Next Five Years19
Financial Graph – Historical and Projection20
Return on Convertible Note - Valuation Cap21
Capitalization Table – Pre Vs Post Investment22
Use of Raised Funds in Different Activities23
Exit Strategy for the Convertible Note Investors24
Break-Even Point Analysis1 3
Present Values of all the Future Cash Flows14
User Base Projections for Next Five Years15
Return on Convertible Note - Discount Rate16
Competitive Analysis by Company Size17
Competitive Analysis by Financial and Operational Data18

4. Operational Overview of the Company
4
Company Overview
A restaurant that operates a chain of simple, seasonal, and healthy food. The company offers salads,
nutritional specialties food, frozen yogurts, & seasonal selections. Along with the food, it also mention the
quantity of nutrition, vitamins etc. in that food item
The company has total 200 outlets in 25 cities of the united states. In all its locations, it offers dining and
online delivery services
Add text here
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Key Facts
Mission
“To inspire people to eat healthier by connecting
them to real food”
Vision
“Create a community that will embrace a new
understanding of health and happiness”
Founded
in 2016
Employs 1,000
staff members
Revenue of $10
MM in 2018
10,000
subscribers
Net Margin of
30% in 2018
50,000 social
media followers
The slide provides a brief overview of the company’s operations along with its mission, vision and key Facts
200 Outlets in 25
locations

5. Core Values for the Customers
5
The company has the six core values which it offers to its customers
The slide explains the six core values of the company: Favourability, Sustainability, Purity, Sweet Touch, Make an impact, and Live the Sweetlife
04Create meaningful
connections everyday
Sweet Touch
03 Food from the 100% pure grains
Purity
01 Offer a solutions which creates win-win situation for
customer community, as well as the company
Favourability
02 Make the decisions for longer run and more
sustainable that last longer than you will
Sustainability
06Celebrate your passion and
your purpose
Live the Sweetlife
05Offer Leave people better
than you found them
Make an impact

6. Key Problem Faced by
the Customers
6
Lack of Knowledge about Nutrient-Rich Food
› Offer prepared and ready to eat (frozen) nutrient-rich food and also mention the quantity
of nutrition (in each food item) on the menu
› Add text here
Busy Life (less time to create the diet plan)
› Prepare the diet chart plan, along with the food items (in breakfast, lunch, dinner) and
the quantity of nutrition in each item
› Add text here
Less time and Lack of resources to cook Nutrient-Rich Food
› Delivered the prepared food (as per the customer’s choice) to the doorstep
› Customers can pre-ordered the food for whole week at once
› Add text here
Did not get healthy and delicious at same time
› Prepare the food, which is health and delicious at the same time
› It uses 100% pure grains and organic spices to cook the food
› Add text here
Add your Problem here
› Add Text Here
› Add Text Here
› Add Text Here
The slide explains the key pain points of the customers along with the solutions
which the company offers through its products

7. Unique Selling Proposition of the Company
7
Unique Selling Proposition
› Delivered the healthy
food at doorstep
› Mention the nutrition
quantity of each food
› Prepare diet plan for
the customers
› Gym and fitness
centers to get
knowledge about diet
plan and nutrition
quantity
› Lack of knowledge
regarding healthy food
› Less time to prepare
nutritious food
Keep more focus on your USP and make this area bigger
Winning Zone
Competitors are already offering better solutions than you
Losing Zone
Outperform your competitors by using innovative and
superiors' products
Risky
Consumers are not much interested in this area. No need
to focus on this
Who cares
The slide provides the unique benefit offered by the company through its products, services or brand that enables it to stand out from competitors

8. Products and Services of the Company
8
› Salad (Chicken & veg)
› Frozen food
› Yogurt
› Boiled and Baked food (Veg and non veg
› Add text here
› Add text here
› Add text here
Food Sales (Dining
& Home Delivery)
› Prepare Diet chart for the customers as per their requirement
› Price: Customized
› Add Text here
› Add text here
› Add text here
Diet Chart
› Home delivery Services
› Advance Order Service
› Add text here
› Add text here
› Add text here
Other Services
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers

9. Why This is Right Time to Enter Market?
9
› Obesity rate in United States has increased in the
› last 20 years for all age groups:
› Age 12-19: 2.3% in 2000 to 8.5% in 2020
› Age 20-29: 4.3% in 2000 to 11.2% in 2020
› Age 30 & above: 6.0% in 2000 to 24.5% in 2020
› Increase in Obesity leads to health issues which means
people needs to change their eating habits and start
eating healthy
2.3% 4.2%
8.5%
4.3%
7.1%
11.2%
6.0%
13.1%
24.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2000 2005 2010 2015 2016 2017 2018 2019 2020
Obesity Rate in United States (2000-2019)
Age 12-19 Age 20-29 30 and above
So we are here to give….
Diet Plans Fitness TipsHealthy Food
This slides shows the historical data of obesity rate in united states (2000-2020). The slide explains the rationale behind the company’s founding
Growing Obesity Rate
in United States
…and make this change

10. Business Model for the Successful Operation (1/2)
10
› Fitness freak people (age 17-40)
› People suffering from obesity
› Add text here
› Add text here
Target Customer
› Use 100% pure grains and organic spices
› Mention the nutrition quantity of each food
› Prepare diet plan for the customers
› Add Text here
› Add Text here
Value Proposition
› Food Sale
› Diet Plan Fee
› Home Delivery Charges
› Add text here
Revenue Source
› Cost of raw material (Grains, spices, vegetables etc.)
› General and administrative including employees’ salary,
Delivery Partners’ Commission etc.
› Add Text here
Cost Structure
The slides covers the key points to explain the business model of the company. Key points include value proposition, target customer, revenue source, cost structure etc.

11. Business Model Canvas for the Successful Operation(2/2)
11
Key Resources
› Human resources
› Physical resources
› Financial Resources
Key Partners
› Partner 1
› Partner 2
› Add text here
› Add text here
Key Activities
› Products
› Services
› Platform
› Add text here
› Add text here
Value Proposition
› Cost reduction
› Customization
› Newness
› Add text here
› Add text here
Cost Structure
› Fixed Cost (Rent, Salary etc.)
› Variable Cost (Material Cost)
› Economies of Scale
Source of Revenue
› Fixed Pricing: Add text here
› Dynamic Pricing: Add text here
› Subscription Based Model: Add text here
Channels
› Sales channel
› Distribution channel
› Add text here
› Add text here
Customer Segments
› Mass Market
› Niche Market
› Diversified
› Add text here
› Add text here
Customer
Relationships
› App-Based Service
› Self Service
› Add text here
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment & relationship, channels, key resources, revenue
& cost structure etc.

12. › This is representative image and should
be replaced by your own image
› Add Key responsibilities and
background of employee
› This slide is 100% editable. Adapt it
your needs and capture your audience
attention
Director of Sales
› This is representative image and should
be replaced by your own image
› Add Key responsibilities and
background of employee
› This slide is 100% editable. Adapt it
your needs and capture your audience
attention
Production Manager
› This is representative image and should
be replaced by your own image
› Add Key responsibilities and
background of employee
› This slide is 100% editable. Adapt it
your needs and capture your audience
attention
Finance Manager
› This is representative image and should
be replaced by your own image
› Add Key responsibilities and
background of employee
› This slide is 100% editable. Adapt it
your needs and capture your audience
attention
CEO & Founder
Senior Management Team
12
Anita Smith Mary Smith Tom SmithJohn Smith
The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments)

13. Revenue Model and Stream
13
› Food Sales
› Food delivery fee: 2% of the amount
› Diet Plan Fee: Customized
Pricing
› Number of Clients: 1 MM
› Number of Products sold per clients: 3
› Price of Product: $30
1,000,000* 3 * $30 = $90,000,000
Estimated Yearly
Revenue
› Number of Products sold per clients: 3
› Price of Product: $30
90,000,000 / 1,000,000= $90
Average revenue
per User
› Present value of the future cash flows
› Value of business attributed to the customer during entire relationship
with the company
Lifetime Value of
Customer
› One-time revenue (Diet plan chart)
› Recurring Revenue from customers who ordered food for whole week
› Add text here
Recurring Revenue
Frequency
The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, lifetime value of the customers, recurring revenue frequency, average
revenue per user etc.

14. Total Market Opportunities
14
129.2 Million
Population
1.4 Million
Estimated
Consumers
25%
Uncaptured
Market
$2.0 Billion (USD)
Total Addressable
Market
$8.0 Billion (USD)
Market Size
The slide provides the key facts to give an overview of the market. Key Points include population, estimated consumers, uncaptured market, total addressable market, and market

15. Segmentation of Target Customers
15
Geographic Demographic Income Group
Country United States Age 17-40 (fitness freak) High Income Levels of $10,000 & up
City 50 cities in 25 states Gender Both Male and female Upper Middle Your text here
Region All the regions Occupation Your text here Lower middle Your text here
Rural/Urban Urban Income
Levels of $10,000 &
up
Educational
qualification
Your text here
Heading Your text here
The slide provides the details about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Income group (High, upper middle, lower middle)

16. Competitive Landscape (by Product Features)
16
Company Name Organic Spices
100% Pure
Grains
Mention
Nutrition
Quantity
Diet Plan Feature 5 Feature 6
Your Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
The slide provides the details about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Income group (High, upper middle, lower middle)

17. Competitive Analysis by Company Size
17
Company Name
Number of
Customers
User traffic
(Visitors per
month)
App Download Employee Count Revenue
Net Income
(Margin)
Your Company 1.5 MM 1,000 1 MM 1,000 $ 10 MM $ 3 MM (30%)
Competitor 1 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 2 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 3 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 4 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 5 Add text here Add text here Add text here Add text here Add text here Add text here
The slide provides the Competitive landscape of the company on the basis of company’s size i.e. number of users, revenue, Net income, app downloads, user traffic, social media followers etc.

18. Competitive Analysis by Financial and Operational Data
18
Competitive
Factor
Your Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Year of Existence 5 Add text here Add text here Add text here Add text here Add text here
Locations (number of
outlets)
200 Add text here Add text here Add text here Add text here Add text here
Major
Product/Service
Healthy Food Add text here Add text here Add text here Add text here Add text here
Quality (Consumer
feedback)
4.5 rating/5 Add text here Add text here Add text here Add text here Add text here
Sales ($ MM) 10 Add text here Add text here Add text here Add text here Add text here
Profit Margin 30% Add text here Add text here Add text here Add text here Add text here
Employee Count 1,000 Add text here Add text here Add text here Add text here Add text here
The slide provides the Competitive landscape of the company on the basis of financial data (sales and profit) and operational data (employee count, locations, year of existence etc.)

19. Financial Projection for the Next Five Years
19
Income
Statement
Assumptions Year 1 Year 2 Year 3 Year 4 Year 5
Revenue Add text 40000 75000 100000 200000 300000
Gross Margin % Add text 55.0% 55.0% 55.0% 55.0% 55.0%
Cost of Sales Add text 18000 33750 45000 90000 135000
Gross Margin Add text 22000 41250 55000 110000 165000
Research &
Development
Add text 5000 6000 8000 17000 25000
Sales & Marketing Add text 6000 7000 8000 16000 24000
General &
Administrative
Add text 5000 6000 9000 17000 26000
Operational Expenses Add text 16000 19000 25000 50000 75000
Depreciation 15% 5000 14000 11600 9680 11744
Operating Income Add text 1000 8250 18400 50320 78256
Finance Costs 5% 600 2248 1615 956 487
Income before Tax 30% 400 6002 16785 49364 77769
Income Tax Expense Add text 80 1200 3357 9873 15554
Net Income Add text 320 4802 13428 39491 62215
The slide provides the forecast of company’s income statement for next 5 years. Key financials include: Revenue, cost of sale, gross profit/margin, operating expenses, operating and net income
US$

20. Financial Graph – Historical and Projection
20
Revenue
Operating Income
Net Income
16
14
18
20
22
23
6.7
5.8
6.6 7 7.2 7.3
3.7
2.9 3.1 3.6 3.7 3.7
0
5
10
15
20
25
Current Year Year 1 Year 2 Year 3 Year 4 Year 5
Financials (in $ MM)
The slide provides the graph of company’s financials (revenue, operating income and net income) for the current year and the coming 4 years (forecasted)
Forecasted

21. Present Values of all the Future Cash Flows
21
Discounted Cash Flow method
Valuation Date (month/year)
1 2 3 4 5
EBIT 100 110 120 130 130
Operational Tax(25%) -25 -28 -30 -33 -33
Net Operating Profit less
adjusted taxes
75 83 90 98 98
Investments -20 -25 -30 -30 -20
Depreciation 20 25 30 30 20
Investments in Working Capital -5 -8 -10 -5 -5
Free Cash Flow 70 75 80 93 93
WACC = 15%
Discount Period 1 2 3 4 5
Discount Factor 0.90 0.78 0.69 0.61 0.55
Discounted Cash Flow 63 59 55 57 51
Enterprise Value 285
Year
The slide provides the company’s valuations through discounted free cash flows from next five years
US$

22. Break-Even Point Analysis
22
Break- Even Point
(BEP)
Revenue($)
Unit Sold
Profit
Loss
Variable
Costs
Fixed
Costs
Units of Output - 200 400 600 800 1,000 1,200
Fixed Cost
($)
10,000 10,000 10,000 10,000 10,000 10,000 10,000
Variable Cost
($)
- 2,000 4,000 6,000 8,000 10,000 12,000
Total Cost
($)
10,000 12,000 14,000 16,000 18,000 20,000 22,000
Sales
Revenue($)
- 4,000 8,000 12,000 16,000 20,000 24,000
Profit/(Loss)
($)
(10,000) (8,000) (6,000) (4,000) (2,000) 2,000
Break- Even Point (BEP)
The slide shows the break-even point of the company. It provides the company’s revenue and cost at different unit of products

23. User Base Projections for Next Five Years
23
Number of Users at the end of year
0
2
4
6
8
10
12
14
16
18
20
0 10 20 30 40 50 60
UserBase(inmillion)
Months from launch
No. of Users(MM)
Year
10.6 million
2 2.1 million
35.8 million
4 10.4 million
516.4 million
The slide provides the company’s valuations through discounted free cash flows from next five years

24. Return on Convertible Note - Discount Rate
24
$10,000 @ 4% fixed interest rate of Interest and 20% discount
Total
Investment
725 shares allotted to the Investor
Investment and Interest
Share Price: $20 (after 20% discount, it will be $16)
Total Valuation: $200,000 = 11600/16 = 725
Number of Share Allotted
Year Investment Payable in Kind Equity Ownership
Year 1 10,000 400 -
Year 2 - 400 -
Year 3 - 400 -
Year 4 - 400 -
Total Amount 10,000 1,600 11,600
The slide provides the equity allocation and return on convertible note investment while the investment is raised at Discount Rate

25. Return on Convertible Note - Valuation Cap
25
$10,000 @ 4% fixed interest rate of Interest with valuation cap of $100,000
Total Investment
Investment and Interest All values in $
Number of Share Allotted:
Share Price: $20 with valuation of $200,000
Share price with Valuation Cap of $100,000 = $10 = 11600/10 = 1,160
The slide provides the equity allocation and return on convertible note investment while the investment is raised with valuation cap
Year Investment Payable in Kind Equity Ownership
Year 1 10,000 400 -
Year 2 - 400 -
Year 3 - 400 -
Year 4 - 400 -
Total Amount 10,000 1,600 11,600

26. Capitalization Table – Pre Vs Post Investment
26
Prior to Outside Investment
Holder Shares %
Founders $950000 95.00
Team $50000 5.00
Total $1000000 100.00
Holder Shares/Options %
Convertible Note Investors $140000 11.29
Founders $950000 76.61
Team $50000 4.03
Options Pool $100000 8.07
Total $1240000 100.00
Post Outside Investment
The slide provides the capital structure of the company Prior to Convertible Note Investment and Post the Investment
…with valuation cap of
$1,000,000$140,000 investment

27. Use of Raised Funds in Different Activities
27
Fund Raised -
$6MM
Product Innovation
$3.5 MM
Sales Growth –
$1 MM
Team Building
$1.5 MM
› New Hiring: $0.7 MM
› Start New Team/business
head: $0.3 MM
› Other: $0.5 MM
› Product Introduction: $0.8 MM
› Website and App
development: $1.5 MM
› R&D Expenses: $1 MM
› Other: $0.2 MM
› Customer Validation: $0.2 MM
› Free streaming for one month:
$0.5 MM
› Pilot Survey: $0.2 MM
› Other: $0.1 MM
25%
60%
15%
Use of Funding
Team
Building
Sales
Growth
The slide provides the details about use of funding. The company spend its funding amount on product innovation, team building, and sales growth
Product
Introduction
Total Funding
$ 6 MM

28. Exit Strategy for the Convertible Note Investors
28
› Sell part of company’s business to public to raise the funds for future expansions
› It will enhance the liquidity and investors can take their investment from the company
› Add text here
› Add text here
Initial Public
Offer
› Merge or sold the company’s operations to the another company (which is a
established players)
› Existing stakeholders/investors might get stakes in new company. They can also
take out their money
› Add text here
› Add text here
Merger
› Private offering of your shares to individuals or a select group of investors to raise funds
› Existing Investors can sell their shares in private offering to get their investment back
› Add text here
› Add text here
Private Offerings
› Venture Capitalist invested in the company and acquired majority stakes
› This might provide a stable source of funds to create more investments,
expand development, and attract other wealthy investors
› Add text here
Acquisition by
Venture Capital
› Financial Buyer: Will your company generate excess cash flow that could make it
attractive to financial buyers to generate a return?
› Issuer’s Tender Offer
› Privately negotiated sales
› Sell the Securities through Broker-managed trading platform
Other Strategies
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes IPO, merger, private offerings, acquisition by venture capital firm etc.

29. Pitch Deck to Raise Money from Convertible Debt Icons Slide
29

30. Additional Slides
30

31. Combo Chart
31
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19 FY' 20
GrowthRate(%)
MarketSize(RMB100Million)
Product 01
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
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changes automatically based on data.
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Product 03
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changes automatically based on data.
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32. Clustered Column - Line
32
0
1
2
3
4
5
6
0
10
20
30
40
50
60
70
80
90
100
2017yrs 2018yrs 2019yrs 2020yrs
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
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changes automatically based on data.
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Product 03
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changes automatically based on data.
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33. Welcome to
Our Agenda
33
01
9:00am-10:00am
Agenda
02
10:00am-11:00am
Agenda
04
12:00pm-01:00pm
Agenda
05
01:00pm-02:00pm
Agenda
03
11:00am-12:00pm
Agenda
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34. Idea Generation
34
Idea 01
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Idea 02
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35. Comparison
35
40%
60%
Male User
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Female User
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36. Magnifying Glass
36
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37. Post It Notes
37
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38. Venn
38
01 02
03
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39. Our
39
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40. Our Goal
40
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41. Thank You
41
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail