This document provides information about performing a personal SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. It includes an example of a SWOT analysis for an advertising manager named Carol. The analysis revealed Carol's strengths in creativity and client communication, but also weaknesses in public speaking and stress from working too quickly. It identified opportunities such as networking at an upcoming conference and covering a maternity leave. Threats included competition for a promotion and potential job cuts. As a result, Carol approached a colleague to collaborate in covering the temporary position, playing to both of their strengths.