Ben Ervine completed a personal skills audit to assess his abilities for an upcoming A2 project. He used Photoshop, cameras, Final Cut Express, and iMovie to produce his previous work, and plans to learn more advanced features of the software. For research, Ben analyzed opening sequences of different movie genres and incorporated conventions into his own work. Going forward, he aims to create an even more professional music video while deciding whether to adhere to conventions or pursue a unique vision.