The document discusses a student media project creating a music video for the song "Thnks Fr Th Mmrs" by Fall Out Boy. It followed several conventions of pop punk music videos, such as showing the band performing in a studio and wearing casual clothing. It developed some conventions by including memories that coordinated with the song's lyrics. However, it also challenged conventions by adding black-and-white photoshoots of the band, which are uncommon in pop punk videos. The video related to theories about visuals linking to lyrics and focusing on the star image of the lead singer.

1. In What Ways Does Your
Media Product Use,
Develop Or Challenge
Forms And Conventions Of
Real Media Products?

2. Conventions
 In our A2 Media Studies we decided to use the song ‘Thnks Fr Th
Mmrs’ by Fall Out Boy. In A2 progression in the previous year, we
created a lip sync video to the song ‘That’s what makes you
beautiful’ by One Direction. We tried different conventions in this to
see what we could do. We followed many conventions of a pop
punk music video and tried to put as many of these into our music
video as possible. One of these conventions that we followed was
our music video was a video of a band performing. This is a
common convention in pop punk music videos where it shows the
band playing at a concert on in a studio. We tried to follow this
convention by having our band also perform in a studio and having
close-ups of individual band members at different parts of the
music video. This follows the conventions of a stereotypical pop
punk music video. Another convention we followed was having the
band wearing modern, casual clothing.

3. Developed Conventions
 We developed some conventions from the original
video by Fall Out Boy by taking out the narrative and
replacing it with memories. We did this as it we felt it
would co-ordinate with the song’s lyrics better and link
in with the song. We also found this easier than a
narrative to do. We managed to put these videos in to
match the lyrics.

4. Challenged Conventions
 However, we challenged conventions by adding in little
videos of a photo-shoot with the band. We changed the
colour to make it black and white, to help show that
these little videos were memories. This challenges the
conventions as pop punk videos do not usually show
memories of the band but instead can show other
videos such as their fans at concerts or the band on
tour.

5. Theories
 Our video relates to Andrew Goodwins theory of visuals. This
theory suggests that the visuals of the song link in with the lyrics.
This can be in time with the lyrics (illustration) or out of time with
the lyrics (Disjuncture). During the video when the line ‘Thanks for
the memories’ said, a memory occurs of the photo-shoot. This is
well timed with the lyrics and works well as the visuals and audio
are in sync. We also focused on star image, which is another part
of Goodwins theory. At the beginning of the video, we have the
lead singer singing the opening in the studio by his self. The lead
singer was also on camera more than the other band members.
We felt this showed the importance of the lead singer in the band
as other band members gradually joined him in the studio as the
song progressed. This also shows the lead singer not only as a
role model but also as a key member of the band.