Corporate branding is nothing new but personal branding takes on new meaning in the Digital Age where a social media presence takes branding to the next level. Here are some definitions of branding and some food for thought on its engine; social media. It's from my presentation at the Sara Greenhouse/Generate Buzz LLC Panelist Event: "Creating Your Personal Brand" on 10/28/14 in Roseland, NJ. Info: bit.ly/1wIsf8I

1. 10/28/14, Roseland NJ
Generate Buzz LLC Presents:
How to Create Your Personal Brand
A Panel Discussion
By Penina Rybak MA/CCC-SLP, TSHH
Speech-Language Pathologist, Educational Technology Consultant, iPad Evangelist,
Entrepreneur
Founder/CEO, Socially Speaking LLC
Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur:
How to Balance Your Cravings for Humanity & Technology in Today’s Startup Culture
Creator: The Socially Speaking™ iPad App
©2014, Socially Speaking LLC, All Rights Reserved
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2. How to Create Your Personal Digital Brand
Penina’s Digital Footprint:
LinkedIn Page: Penina Rybak
Email: penina@niceinitiative.com
Websites: niceinitiative.com, sociallyspeakingLLC.com
About.Me: http://about.me/NICE.Initiative/#
Twitter: @PopGoesPenina
Tumblr: The NICE Initiative http://niceinitiative.tumblr.com
WordPress Blog for Book: http://niceinitiativeblog.wordpress.com
Huffington Post Column: http://huff.to/1blTu8J
Pinterest: Peninaslp
Slideshare:
http://www.slideshare.net/PeninaRybakMACCCSLPT
Facebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurship
Google +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurship
YouTube: storytellergal
Vimeo: https://vimeo.com/user19684006
©2014, Socially Speaking LLC, All Rights Reserved
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3. Personal Branding is About Rebooting Your Creativity
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4. Personal Branding is About Your Story & Its Impact
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5. My Story
☛ What is The NICE Initiative for Female Entrepreneurship?
http://www.youtube.com/watch?feature=player_detailpage&v=7ImWOdKtMg8
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6. Personal Branding is About Crafting an Experience
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7. Personal Branding is About Crafting a Digital Avatar to
Sell That Experience
5 Successful Digital Avatar Traits:
• Fosters relationships & interactions across platforms
• Uses technology playfully AND meaningfully
• Connects behavior with products/brands
• Consistently represents your brand
• Visibly networks & combines ideas & outcomes
in new, positive, creative, & unexpected ways
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8. Your Digital Avatar Must Consistently and Creatively
Balance & Mirror “Me” & “We”!
The NICE 3 E’s of Engagement:
• Educate
• Entertain
• Encourage Change
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9. Branding is About
Emotional Resonance
Emotional Resonance is the #1 Goal in
Social Media & Entrepreneurship!
It’s Achieved Through Laying Train Tracks for
Better Storytelling
• Visuals
• Humor
Text ©2014, Socially Speaking LLC, All Rights Reserved
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10. Talking Human > Better Emotional Resonance
Visual Content Marketing is the driving force
behind new trends in social media. But at the
end of the day, it's finding the absurd in the
human condition, and "sharing a moment" by
collectively laughing about it, that counts. It
spurs collective change, promotes branding,
and gives the competitive, solitary, sometimes
grueling nature of careers/career transition in
the iEra its wings to be free, and be
more in touch with humanity.
Text ©2014, Socially Speaking LLC, All Rights Reserved
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11. Personal Branding > Better Social Media Content
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12. Personal Branding is a Process!
Try the Socially Speaking™ Experience!
Join the Journey for Change!
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