This document summarizes Daniel Mumby's background as an experienced entrepreneur and founder of StartUp Foundation. He has over 20 years of corporate experience and has successfully founded 15 ventures across various industries. StartUp Foundation aims to inspire, train, and invest in aspiring entrepreneurs through programs that connect, collaborate, and share knowledge to help build successful ventures. The organization works with experienced professionals who have significant success factors like expertise, networks, and capital, but may face personal and career risks in starting ventures, and helps mitigate those risks.

1. “Entrepreneurship and
Innovation SIG: Planning a
technology startup”
Daniel Mumby
“That StartUp Guy”

2. Who is “that StartUp Guy”?
 Learned to code in 4 languages @ 15 yo
 Fortran, Pascal, Cobol, Basic (& now HTML)
 20 year corporate career
 Successful as an intrapreneur
 15 ventures since, in:
 broadband, ecommerce, hospitality, social networking, logistics, financial
services and includes 4 in the not-for-profit sectors.
 Venture catalyst, author, speaker, presenter, mentor/advisor,
Host, marketer, ideator, strategist, media producer, connector
 CEO/ Founder of StartUp Foundation
 Angel Investor with Melbourne Angels
 Father of 4, twice married, rides motorbike, political hack

3. Our Mission
“To inspire, train & invest in aspiring
entrepreneurs to create great businesses.”
 Inspire, Develop, Invest
 Connect and collaborate
 Share the knowledge
 Build pathways to success
 Expand our ecosystem
Create Validated, Investable ventures

4. Why Experienced Professionals?
Solving real problems requires deep domain
knowledge, networks, experience, expertise.
 They have substantial success factors
 Credibility, track record, deep domain expertise,
connections, seed capital, know-how & rolodex
 But also have major risks, so most don’t start
 Personal (spouse, kids, mortgage, overheads)
 Professional risks (reputation, career)
 Can’t be visible before they launch.
Our Opportunity- discover them, mitigate their risks,
leverage their success factors & unlock their potential.
10/2/2015A Vision to Create

5. What Really Matters?
Your Vision (not your idea)
Your ‘Purpose’ – your reason why
 Guidance
 Strategy
 Culture
 Message
 Business model/ Value Prop
 Creative Resourcing
 Life Model (Pers. Runway)
 Executing with Excellence
10/2/2015A Vision to Create

6. If you want a little more?
10/2/2015A Vision to Create
One cohesive brand “The Starting Block” ®
 Books – 3-book series starting in October
 Podcasts (audio & video) – 15 ‘in-the-can’
 Online series/(TV pilot) series (web)
 Social marketing: Eg Infographics, Slideshare
 Blogs, magazines posting, speaking opps.
 Events & workshops with our 45 mentors
 Event Videos & Speaker talks (youtube)
 Online magazine (iTunes) – monthly
 Nationals recognition through Awards

7. THANK YOU - Come Join Us on the Journey
 about.me/danielmumby
 thatstartupguy.com.au
 “Rising StartUps” in iTunes
 Dan@thatstartupguy.com.au
 @That_StartUpGuy
 /ThatStartUpGuy
 /in/danmumby