Today's startup culture demands from entrepreneurs a level of knowledge and technology savvy that is ushering in a whole new era of innovation, multi-tasking, success, and even failure and burnout. Today's startup entrepreneur needs to better balance humanity and technology for greater impact and overall wellbeing. Penina's Pointers; a series of six seminars based on her book, The NICE Reboot, shows the HOW, not just the WHY. To learn more visit: www.niceinitiative.com.

1. NICE Initiative for Female Entrepreneurship Presents:
Balancing Humanity and Technology in Today's Startup Culture: A Blueprint
By Penina Rybak MA/CCC-SLP, TSHH
Founder/CEO Socially Speaking LLC
Director: The NICE Initiative
Based on the Book:
The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur
ABSTRACT:
As an educator turned entrepreneur, with a background in Autism intervention and
educational technology for two decades, I view learning and behavior through a
different lens, my NICE lens. (N=Nice, I=Informed, C=Competent, E=Entrepreneurial).
It affects my actions, outlook, my choice of reading matter, and even my takeaways and
how I implement them over time. It has certainly influenced my writings and the kinds
of books, blogs, and social media posts I'm drawn to; all of which can provide much
needed thought leadership and reverse mentorship in today’s startup culture and busy
workplaces.
Disruptive innovation and customer retention are two areas that need to be taught to
startup entrepreneurs in today's tech-driven and on-demand society. Many people will
tell you why to do it, but showing you how it’s done is another matter. There is both an
art and science to doing both, which involves carefully crafting one’s mission; from the
way one uses technology to how one refines interactions in real time and online with
present and prospective clients. Successful entrepreneurship today involves an ongoing
dance between artistry and architecture, between addressing the needs of “I” vs. “We”,
and between balancing meaningful purpose and scalable profit. It thus includes using:
Social media and Email etiquette to walk that tightrope between promo-selfies and
helpful content sharing
Common sense, caution, and episodic memory to protect your digital reputation
Multi-sensory mobile motivators (music, pictures) to stay true to yourself/your
mission
The Internet to build entrepreneurial proficiency
Real and virtual mentorship, including reverse mentorship, to guide your
entrepreneurial trajectory
Today's startup culture demands from entrepreneurs a level of knowledge and
technology savvy that is ushering in a whole new era of innovation, multi-tasking,
success, and even failure and burnout. The exhibitionist, not quite truthful nature of
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2. social media tends to exacerbate the issue. While it globally connect us physically, it can
fragment us psycho-socially due to the inconsistent dissemination of value in favor of
sharing selfies/promo-selfies, quick fixes, and myths disguised as fact.
TAKEAWAYS:
Today's startup entrepreneur needs to better balance humanity and technology for
greater impact and overall wellbeing. It begins with understanding social media
etiquette. It continues with positively leveraging technology (web, mobile, and social)
with integrity, and using it to stay on track. By attending this presentation, you will learn
how to:
•Gain practical and psychological insights into today’s social media pitfalls
•Tap into your episodic memory to help promote your service/product with integrity
• Implement best practices in mentorship for greater learning (real, virtual, and
reverse)
CONFERENCE GOALS:
To provide practical strategies to create and nurture your digital footprint while
meaningfully engaging and retaining present and future clients through:
1. Social media etiquette
2. Digital reputation management
3. Implementing mentorship (real, virtual, reverse)
LEARNER OBJECTIVES:
1. To understand what social media etiquette entails in today’s iEra
2. To develop strategies to proactively manage your digital reputation
3. To develop better mentorship skills that gives you greater reach, greater access, and
greater thought leadership abilities
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3. SPEAKER BIO:
Penina Rybak is the CEO of Socially Speaking LLC, a boutique educational consulting
firm. She authored The NICE Reboot: A Guide to Becoming a Better Female
Entrepreneur-How to Balance Your Cravings for Humanity and Technology in
Today's Startup Culture.; published by Maven House Press. Penina also created the
Socially Speaking™ iPad App , as an entrepreneur, a licensed and practicing pediatric
speech-language pathologist specializing in Autism intervention, and an educational
technology consultant (Apple™ technology) and iPad evangelist. She has lectured
nationally since 2009 on best practices re: social communication and iOS mobile
technology for today’s iEra.
Penina currently actively engages people in education and entrepreneurship on various
digital platforms and blogs on Wordpress, Tumblr, and for The Huffington Post. You
can learn more about her on LinkedIn and Slideshare, including these social channels:
Websites: sociallyspeakingLLC.com, niceinitiative.com
Twitter: @PopGoesPenina
Facebook: Socially Speaking LLC
Google+: Socially Speaking LLC, The NICE Initiative for Female Entrepreneurship
YouTube:
http://www.youtube.com/watch?feature=player_detailpage&v=7ImWOdKtMg8
Pinterest: http://www.pinterest.com/peninaslp/
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